Open Innovation 2.0 - Venkat ramaswamy plenary 1 final

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  • Really interesting Venkat, thanks​!

    Given your interest, I think you'll be very much interested in this list of emerging OI research:
    http://www.openinnovation.eu/07-05-2013/768/
       Reply 
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Open Innovation 2.0 - Venkat ramaswamy plenary 1 final

  1. 1. ©  2012,  Venkat  Ramaswamy   venkatr@umich.edu;  www.venkatramaswamy.com  Embracing Co-Creationin Open Innovation:Implications for Enterprises,Economy, and SocietyProf. Venkat RamaswamyWe  are  now  in  a  new  age  of  Engagement......  and  Interac3ons  are  the  new  locus  of  Value  EnterprisesPrivateSectorPublicSectorSocialSectorStakeholdersas Co-CreatorsCustomersEmployeesSuppliersPartnersFinanciersCitizensOthers
  2. 2. CO-CREATIONCo-Creation as a Next Paradigm of Value Creationof Outcomes of ValueCo-Creation is about Joint Creation and Co-Evolution with Individuals,Source: Venkat Ramaswamy and Kerimcan Ozcan, The Co-Creation Paradigm (2014)Co-Created Outcomes of ValueOpenandSocialResourcesCo-CreatingIndividualsStakeholders asCo-CreatorsCustomersEmployeesSuppliersPartnersFinanciersCitizensOthersEnterpriseandNetworkResourcesSocialSectorPublicSectorPrivateSectorDomains ofStakeholderExperiencesEnterpriseEcosystemsof CapabilitiesEnterpriseandNetworkResourcesOpenandSocialResourcesCo-CreatingIndividualsStakeholders asCo-CreatorsCustomersEmployeesSuppliersPartnersFinanciersCitizensOthersCo-Created Outcomes of ValueSocialSectorPublicSectorPrivateSectorENGAGEMENTPLATFORMSSource: Venkat Ramaswamy and Kerimcan Ozcan, The Co-Creation Paradigm (2014)
  3. 3. An Engagement Platform is an Assemblage of Artifacts, Interfaces, Processes, and Persons,ENGAGEMENTPLATFORMS[Processes][Interfaces][Persons][Artifacts]affording Environments of Interactions that Intensify Agency inValue CreationAn Engagement Platform is only as good as its Design of Environments of InteractionsENGAGEMENTPLATFORMS[Processes][Interfaces][Persons][Artifacts]
  4. 4. ENGAGEMENTPLATFORMSEnterpriseandNetworkResourcesOpenandSocialResourcesCustomersEmployeesSuppliersPartnersFinanciersCitizensOthersSocialSectorPublicSectorPrivateSectorCo-CreatingIndividualsStakeholders asCo-CreatorsSource: Venkat Ramaswamy and Kerimcan Ozcan, The Co-Creation Paradigm (2014)Intentionality TransformativityIntegrativity Creativity[Processes][Interfaces][Persons][Artifacts]Co-Creative Engagement DesignENGAGEMENTPLATFORMSEnterpriseandNetworkResourcesOpenandSocialResourcesValue CreatingEnterprisesCustomersEmployeesSuppliersPartnersFinanciersCitizensOthersSTAKEHOLDEREXPERIENCEDOMAINSSocialSectorPublicSectorPrivateSector [Processes][Interfaces][Persons][Artifacts] Co-CreatingIndividualsStakeholders asCo-CreatorsCo-CreatingOrganizationsSource: Venkat Ramaswamy and Kerimcan Ozcan, The Co-Creation Paradigm (2014)DialogueAccessTransparency ReflexivityCo-Creation Experience Configuration
  5. 5. Enhancing the NikePlus Enterprise Ecosystem of CapabilitiesEnhancing the NikePlus Enterprise Ecosystem of Capabilities
  6. 6. •Enabling better design of product-service offerings•Supporting better delivery of offerings•Facilitating better training and selling for offerings•Developing new business network or community-based offerings•Improving collaboration, co-ordination, and co-operationbetween the enterprise and its stakeholders• Encouraging entrepreneurship and smarter decision-making•Expanding the “ecosystem” of stakeholders and thus valuecreation potential•Harnessing collective ideas and insights from the ecosystemEngagement platforms can be purposefully designedanywhere in the enterprise ecosystemENTERPRISECAPABILITYECOSYSTEMSENGAGEMENTPLATFORMSEnterpriseandNetworkResourcesOpenandSocialResourcesCustomersEmployeesSuppliersPartnersFinanciersCitizensOthersSTAKEHOLDEREXPERIENCEDOMAINSSocialSectorPublicSectorPrivateSectorCo-CreatingIndividualsStakeholdersas Co-CreatorsSource: Venkat Ramaswamy and Kerimcan Ozcan, The Co-Creation Paradigm (2014)Organizationsas enablingCo-CreationExperiencesGenerativity EvolvabilityLinkability Inclusivity
  7. 7. Building a Strategic Architecture of Co-Creation Platforms in the Enterprise EcosystemEnterpriseandExtendedNetworkResourcesOpenandSocialNetworkResourcesCo-CreatingStakeholdersSocialSectorPublicSectorPrivateSectorIndividuals asCo-CreatorsCustomersEmployeesSuppliersPartnersFinanciersCitizensOthersStrategicArchitecture ofCo-Creation Platformsin the EnterpriseEcosystemEnterprisesOrganizationsas enablingCo-CreationExperiencesEnterprisesas a Nexus ofEngagementPlatformsas a Nexus of Engagement PlatformsENGAGEMENTPLATFORMSEnterpriseandNetworkResourcesOpenandSocialResourcesCustomersEmployeesSuppliersPartnersFinanciersCitizensOthersSTAKEHOLDEREXPERIENCEDOMAINSSocialSectorPublicSectorPrivateSectorENTERPRISECAPABILITYECOSYSTEMSCo-CreatingIndividualsStakeholders asCo-CreatorsSource: Venkat Ramaswamy and Kerimcan Ozcan, The Co-Creation Paradigm (2014)Co-Creative Capacities ofEnterprise ArchitecturesExperiential Learning, Real-Time Insights,Rapid Knowledge, and New Strategic CapitalCo-Creative Capacities ofManagement SystemsCo-Created Outcomes of ValueOrganizationsEnterprisesas a Nexus ofEngagementPlatformsas enablingCo-CreationExperiencesHuman Experiences of Value andExpansion of Wealth-Welfare-Wellbeing
  8. 8. CO-CREATION is aboutJoint creation and co-evolution with Individualsactualized inDOMAINS OF STAKEHOLDER EXPERIENCESof Outcomes of ValueSource: Venkat Ramaswamy and Kerimcan Ozcan, The Co-Creation Paradigm (Stanford Press, 2014)intensified throughENGAGEMENT PLATFORMSvirtualized inECOSYSTEMS OF CAPABILITIESWho: OrganizationsWhence: Goods and ServicesHow: Chain of ActivitiesWho: Individuals and OrganizationsWhence: Stakeholder ExperiencesHow: Co-Creative Platforms of EngagementsFrom: To:CustomersEmployeesSuppliersPartnersFinanciersCitizensOthersSocialSectorPublicSectorPrivateSectorStakeholdersas Co-CreatorsEnterprises as a Nexus ofEngagement PlatformsBuilding Co-Creative Enterprises
  9. 9. ExpandingJoint InterestsHumanizationof ValueNexus ofPrivate-Public-SocialSector EnterprisesJointly BuildingEcosystem CapacitiesContours of a Co-Creative Economy and SocietyMaximizingIndividualSelf-InterestValue asRelationalPropertyFreeMarketEnterprisesUnilaterallyBuildingEcosystemCapacitiesValueCreationBest WishesinCo-Creating the FutureofHuman Experiences!

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