The Traditional Mental Model of Marketing(B2C)2FirstMoment ofTruthSecondMoment ofTruthStimulusAt shelfIn-storeExperience
The New Mental Model of Marketing (B2C)3FirstMoment ofTruthSecondMoment ofTruthStimulusPre-shopping |In-store | In-homeAt ...
The Traditional Mental Model of Marketing(B2B)Stimulus4Second Momentof TruthFirst Moment ofTruth
The New Mental Model of Marketing (B2B)5FirstMoment ofTruthSecondMoment ofTruthStimulusWhich becomes thenext person’s ZMOT
6Inbound MarketingGetting visitors to raise their hand• More of the Correct Content• In the Correct Place• At the Correct ...
Mobile Marketing Stats You Should Know7• Apple and Android represent more than 75% of the smartphone market.• 30% of US co...
8Please take out your Cell PhonesPlease Tweet and post to Facebook and Google +At my BNI meeting I saw impressivetalk onIn...
9David C Aaronson323.205.5498david@DigitalInbound.comwww.DigitalInbound.com
Zero Moment of Truth
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Zero Moment of Truth

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This is a 6 minute presentation for my BNI chapter presentation on 4/17/2013. The emphasis is on the Zero Moment of Truth as described by Google. We also emphasize the growing importance of mobile marketing.

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Zero Moment of Truth

  1. 1. The Traditional Mental Model of Marketing(B2C)2FirstMoment ofTruthSecondMoment ofTruthStimulusAt shelfIn-storeExperience
  2. 2. The New Mental Model of Marketing (B2C)3FirstMoment ofTruthSecondMoment ofTruthStimulusPre-shopping |In-store | In-homeAt shelfIn-storeExperience
  3. 3. The Traditional Mental Model of Marketing(B2B)Stimulus4Second Momentof TruthFirst Moment ofTruth
  4. 4. The New Mental Model of Marketing (B2B)5FirstMoment ofTruthSecondMoment ofTruthStimulusWhich becomes thenext person’s ZMOT
  5. 5. 6Inbound MarketingGetting visitors to raise their hand• More of the Correct Content• In the Correct Place• At the Correct Time
  6. 6. Mobile Marketing Stats You Should Know7• Apple and Android represent more than 75% of the smartphone market.• 30% of US consumers use mobile devices for shopping. (Nielsen Mobile Consumer Report)• 80% of physicians use mobile devices at work. (Information Week)• 46% of consumers are unlikely to return to a mobile site if it didn’t work properly duringtheir last visit. (Gomez)• 37% of consumers think that most mobile sites are difficult to navigate. (econsultancy)• Facebook has 1.2 billion users globally, 168.8 million in the U.S. 54% of global users accessFacebook via mobile. (socialbakers)• Instagram – 45 million monthly average users globally. (AppData)• Twitter – 500 million users globally, 140 million in U.S. 60% of those users access Twitter viaMobile. (VentureBeat | AllThingsD)• 91% of mobile internet access is for social activities, versus just 79% on desktops. (Microsoft Tag)• 27% of emails are opened on mobile devices (Sirona Consulting)• Mobile email readership is at its peak on Saturday, and at its lowest on Monday. (Marketing Technology Blog)• Mobile advertising revenue is expected to reach over $11 billion worldwide this year, up fromover $9 billion last year. (Gartner)• US Mobile advertising will reach $7.29 billion in 2013, and Google will take home more than half of it.Mobile ad revenue on Facebook is expected to reach $1 billion this year. (eMarketer)• $20 billion in mobile sales at eBay expected this year, up from $13 billion last year. (eBay)• 48% growth in mobile payments is expected in the US, going from $18 billion this year to$90 billion in 2017. (Forrester)• 24% of US tablet owners use their tablets to shop 2-3 times per month; 20% use them to shopmore than once per week; and 12% use them to shop every day! (eMarketer)• By 2014, one in four mobile phone users will redeem a coupon via a mobile device. (eMarketer)• Mobile commerce will account for 15 percent of total e-commerce sales this year. (eMarketer)
  7. 7. 8Please take out your Cell PhonesPlease Tweet and post to Facebook and Google +At my BNI meeting I saw impressivetalk onInbound Marketing & Social Media@digitalinboundhttp://slidesha.re/15dwqeu
  8. 8. 9David C Aaronson323.205.5498david@DigitalInbound.comwww.DigitalInbound.com

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