X509212 Integrated Marketing Week6 E Marketing

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X509212 Integrated Marketing Week6 E Marketing

  1. 1. Online Media/ E-Marketing<br />X50.9212 Integrated Marketing – Week 6<br />
  2. 2. E-Commerce Systems<br />Examples of E-Commerce systems<br />BestBuy.com<br />Amazon.com<br />Walmart.com<br />Shop.Sirius.com <br />Why have E-Commerce systems not replaced retail stores?<br />
  3. 3. Interactive Marketing<br />Creates a relationship between the buyer and the seller; two way interaction<br />Tracking can be real-time and highly detailed<br />Online advertising<br />BLOGs<br />Social networking<br />User-generated ads/reviews<br />E-mail<br />SEM/SEO<br />Viral<br />
  4. 4. Online Advertising<br />Display/banner ads<br />Classifieds<br />Media/Video ads<br />Advantages/Disadvantages?<br />
  5. 5. weB LOGS<br />To sponsor or not to sponsor?<br />Credibility<br />Negative reviews<br />Advantages/Disadvantages?<br />
  6. 6. Social Networking<br />Profiles/Groups<br />Sponsorships<br />Events/Updates<br />Connections<br />Advantages/Disadvantages?<br />
  7. 7. User Generated Content<br />E.g. self made commercials, reviews (BLOGs), etc. <br />Amazon.com<br />Advantages/Disadvantages?<br />
  8. 8. E-mail Marketing<br />Integration with other channels<br />Tracking and analytics<br />Promotions, newsletters, action-based responses (e.g. abandonment)<br />Advantages/Disadvantages?<br />
  9. 9. SEM/SEO<br />Google, Yahoo, Bing<br />Marketing: Paid<br />Optimization: Natural/Organic<br />Advantages/Disadvantages?<br />
  10. 10. Viral Marketing<br />Several forms<br />Why would someone want to pass it along?<br />MUST be tied to product or brand!<br />Advantages/Disadvantages?<br />
  11. 11. Online Media/ E-Marketing<br />X50.9212 Integrated Marketing – Week 6<br />

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