2
Topics Covered Today
Consumer Mobile Usage & UX
• Native Apps vs. Mobile Web
• Rise of Responsive Design
• Which Route t...
3
Native App vs. Mobile Web
4
Responsive Design
5
Which Route to Go?
• Target Demographic
• Resources/Cost
• Distribution/Updating
• Analytics
• Speed to Market
• Security
6
Augmented Reality
7
Enhancing Social Media
8
Enhancing Social Media
9
Enhancing Social Media
10
Next Gen Mobile - Wearable
11
Contextual Messaging
12
Contextual Messaging
13
Carrier Hardware Targeting
14
Mobile Tracking
15
Mobile Tracking
16
Conclusion & Questions
David Barwig
@davidbarwig
Mobile trends presentation 2013
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Mobile trends presentation 2013

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This was first presented in a lecture to students in DePaul University's PRAD 595 course, taught by Jeff Bodzewski

Published in: Technology, Business
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Mobile trends presentation 2013

  1. 1. 2 Topics Covered Today Consumer Mobile Usage & UX • Native Apps vs. Mobile Web • Rise of Responsive Design • Which Route to Go? Enhancing Reality • Augmented Reality • Enhancing Social Media • Next Gen – Google Glass Targeting Capabilities • Contextual Messaging • Carrier Hardware Targeting • Mobile Tracking
  2. 2. 3 Native App vs. Mobile Web
  3. 3. 4 Responsive Design
  4. 4. 5 Which Route to Go? • Target Demographic • Resources/Cost • Distribution/Updating • Analytics • Speed to Market • Security
  5. 5. 6 Augmented Reality
  6. 6. 7 Enhancing Social Media
  7. 7. 8 Enhancing Social Media
  8. 8. 9 Enhancing Social Media
  9. 9. 10 Next Gen Mobile - Wearable
  10. 10. 11 Contextual Messaging
  11. 11. 12 Contextual Messaging
  12. 12. 13 Carrier Hardware Targeting
  13. 13. 14 Mobile Tracking
  14. 14. 15 Mobile Tracking
  15. 15. 16 Conclusion & Questions David Barwig @davidbarwig

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