Startup Analytics: KPIs, Dashboards, & Metrics (NYC CTO School)

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A brief overview of where Key Performance Indicators really come from and how startup CTOs can effectively build analytics capacity in their companies.

Originally given at NYC CTO School on October 8, 2012.

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Startup Analytics: KPIs, Dashboards, & Metrics (NYC CTO School)

  1. 1. Startup Analytics:KPIs, Dashboards, & Metrics Vanessa Hurst founder, Developers for Goodformer Data Fiend, Paperless Post
  2. 2. Types of Analytics● KPIs = Key Performance Indicators● Application Performance● Data Warehouse● Traffic Analytics
  3. 3. KPIsHow are we doing as a business?
  4. 4. KPIsHow are we doing as a business?
  5. 5. Application MetricsHow are things going out there?
  6. 6. Application MetricsHow are things going out there?
  7. 7. Data WarehouseWhat can we learn from last year?
  8. 8. Data WarehouseWhat can we learn from last year?
  9. 9. Traffic AnalyticsWhat are people actually doing on our site?
  10. 10. Traffic AnalyticsWhat are people actually doing on our site?
  11. 11. Dashboard ContentKPIs are determined first by the business, notthe application.
  12. 12. Dashboard ContentKnow your datas audience.
  13. 13. Startup Analytics● Rates of Change● Cohorts● Laziness
  14. 14. Questions? Vanessa Hurstvanessa@developersforgood.org @DBness

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