Dal CRM al Social CRMAndrea IncalzaCRM & Social CRM blogger                           © Digital Accademia 2012 – All Right...
Gli errori strategici di un’azienda product-orientedMARKETING	             SERVICE	              SALES	                   ...
Arriva il Customer Relationship Management (CRM)                                                   © Digital Accademia 201...
Gli errori del CRM                     © Digital Accademia 2012 – All Rights Reserved!
Conversation Prism by Brian Solis and JESS3La nascita del Social Web                                        © Digital Acca...
L’avvento del Social Customer                                © Digital Accademia 2012 – All Rights Reserved!
Rielaborazione da “The 18 Use Cases of Social CRM” di Altimeter Group                                                     ...
Il processo Social CRM                         © Digital Accademia 2012 – All Rights Reserved!
Alcuni casi internazionali                   Social Marketing                   Social Reputation                    Socia...
Andrea Incalza: Dal CRM al Social CRM
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Andrea Incalza: Dal CRM al Social CRM

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Andrea Incalza
Social CRM & CRM Blogger

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Andrea Incalza: Dal CRM al Social CRM

  1. 1. Dal CRM al Social CRMAndrea IncalzaCRM & Social CRM blogger © Digital Accademia 2012 – All Rights Reserved!
  2. 2. Gli errori strategici di un’azienda product-orientedMARKETING   SERVICE   SALES   © Digital Accademia 2012 – All Rights Reserved!
  3. 3. Arriva il Customer Relationship Management (CRM) © Digital Accademia 2012 – All Rights Reserved!
  4. 4. Gli errori del CRM © Digital Accademia 2012 – All Rights Reserved!
  5. 5. Conversation Prism by Brian Solis and JESS3La nascita del Social Web © Digital Accademia 2012 – All Rights Reserved!
  6. 6. L’avvento del Social Customer © Digital Accademia 2012 – All Rights Reserved!
  7. 7. Rielaborazione da “The 18 Use Cases of Social CRM” di Altimeter Group Social Social Marketing Reputation SocialDal CRM al Social CRM CRM Social Innovation Social Support © Digital Accademia 2012 – All Rights Reserved!
  8. 8. Il processo Social CRM © Digital Accademia 2012 – All Rights Reserved!
  9. 9. Alcuni casi internazionali Social Marketing Social Reputation Social Support Social Innovation © Digital Accademia 2012 – All Rights Reserved!

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