1. Why HR becomes UGLY
DUCKLING
And How to Re-transform it into Beautiful Swan :
A New Approach HR as the Art
AFTER
BEFORE
Prepared and presented by :
Daniel Doni Sundjojo

2. HR become UGLY
DUCKLING…
• People Development becomes
People Degradation
• Personnel Management becomes
Paper Management
• Employee li ty!! becomes
a Intimacy
Eis Re Intimidation
mployee
It
• Strategic Human Resources
becomes Strategic Hidden and Run
• Human Resources Scorecard
becomes How to Recruit Scorecard
• Training and Development
becomes Trick and Discipline

3. Why???
It works in
TOYOTA
Focus in Ignoring the
Activities, Power of External and
HR becomes
not value Internal Organization
UGLY DUCKLING
Place monkey HR isn’t working
in the cage, but release for you
the bird
out of the cage

4. Employee becomes K3
Stage 1 Stage 2 Stage 3
Kagum Kecewa Keluar
Normal
Level of
Stress
Burnout

5. How to Re-transform it into beautiful Swan?
• HR is about HR
• HR is about value creation
• HR is about managing Network
• HR is about managing unique thing
• HR is about serve the bussiness
• HR is about managing culture
• HR is about P-D-C-A-T
• HR is about Right Thing, not
Good Thing
• HR is about managing risk
• HR is about managing commitment
• HR is about credibility
• HR is about learning
Most of All : HRM IS ABOUT ART

6. And HR will be the Beautiful
Swan on your Hands
TRANSFORM
SUMBER DAYA
MANUSIA
MENJADI
MANUSIA YANG
BERSUMBER DAYA

7. And It must start NOW!
Space I can
recover….
Time, never
(Napoleon
Bonaparte
(1769- 1821)

8. Thank You
and Let’s make the difference in HR !
References :
•Hammonds, K. 2005. Why We Hate HR?. Fast Company
•Ulrich, D.,and Brockbank, W. 2006. The HR Value Proposition. Boston
Harvard Bussiness School Press.