Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
SEVEN HABITS OF 
HIGHLY EFFECTIVE 
DIGITAL MARKETERS 
Sean Singleton 
Managing Director 
Digital Annexe
FIRST PRESENTED AT DAU2014 EVENT LONDON, NOV 2014 
THE NEXT 
5 YEARS 
IN DIGITAL 
DA 
UNIVERSITY 
2014 
h"p://digitalannex...
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
This is me! 
@paulpingles
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
This 
is 
him! 
Stephen 
Covey
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
HABIT NO. 1
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Be Strategic
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Strategic thinking 
is thinking about 
the future
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Think long term / 
Act real time
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Focus on the 
important things
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
OFTEN IT WILL BE 20% OF YOUR ACTIONS OR 20% 
OF YOUR CUSTOMERS THAT WI...
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Leaky bucket
Most digital marketing efforts focus… 
Awareness Interest Buy Advocates 
Too 
Much 
Here 
And 
Not 
Enough 
Here
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Too much effort on 
driving traffic and 
not enough on 
conversion
HABIT NO. 2
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Get the data right
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Make sure you are 
collecting all the 
right data
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
In our experience, 
most companies 
have incorrectly set 
up their ana...
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Incorrect Data 
Equals Bad Decisions
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Making the most of 
the analytics toolkit
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
For example 
Google Analytics is 
consistently improving 
and many com...
HABIT NO. 3
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
The user comes first
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Most business talk a good 
game about being 
customer centric
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
However in reality its 
common for different 
business units to bombar...
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Also many large 
businesses have old 
systems that dictate how 
they c...
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
36% of top brand 
sites in the UK are 
not mobile optimised 
Source: 
...
HABIT NO.4
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Move quicker
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
...Talking about 
revolution
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Digital disruption
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
“Software is eating the world. It’s changing so many aspect 
of our ev...
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
The Digital Native
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Act like a start up
HABIT NO. 5
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Video: 
Long live the 
content king
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
69 
% 
By 2017, video will account for 69% of all 
consumer internet t...
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
64 
% 
Of marketers expect video to dominate their 
strategies in the ...
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Powerful at 
creating 
emotional 
connections
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
57 % 
Of consumers say that watching product 
videos makes them more c...
HABIT NO. 6
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Joined up marketing
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Big company silos
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Big company politics
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Creating a brand 
vision that every-body 
buys into
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Insist all your 
agencies play nice
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Develop integrated 
dashboards and teams
HABIT NO. 7
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Create a testing & 
experimental culture
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Focus on 
continues marginal 
improvement 
Dave 
Brailsford
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Startup culture is 
obsessed with continual 
optimisation of all stage...
SUMMARY
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Be strategic
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Get the data right
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
The user comes first
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Move quicker
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Video: 
Long live the 
content king
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Joined up marketing
SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 
Create a testing & 
experimental culture
IMPACT. MADE SIMPLE. 
THANK YOU 
Sean Singleton 
Managing Director 
Digital Annexe
FIRST PRESENTED AT DAU2014 EVENT 
THE NEXT 
5 YEARS 
IN DIGITAL 
DA 
UNIVERSITY 
2014 
h"p://digitalannexe.com/university
You’ve finished this document.
Download and read it offline.
Upcoming SlideShare
Social Media Strategy: How Much Time Does a Good Strategy Take?
Next
Upcoming SlideShare
Social Media Strategy: How Much Time Does a Good Strategy Take?
Next
Download to read offline and view in fullscreen.

Share

Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!

Download to read offline

Seven top tips on how to improve your digital marketing for 2015.

First presented at DA University conference in November 2014 by Sean Singleton of Digital Annexe.

Related Books

Free with a 30 day trial from Scribd

See all

Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!

  1. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Sean Singleton Managing Director Digital Annexe
  2. FIRST PRESENTED AT DAU2014 EVENT LONDON, NOV 2014 THE NEXT 5 YEARS IN DIGITAL DA UNIVERSITY 2014 h"p://digitalannexe.com/university/
  3. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS This is me! @paulpingles
  4. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS This is him! Stephen Covey
  5. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
  6. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
  7. HABIT NO. 1
  8. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Be Strategic
  9. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Strategic thinking is thinking about the future
  10. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Think long term / Act real time
  11. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Focus on the important things
  12. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS OFTEN IT WILL BE 20% OF YOUR ACTIONS OR 20% OF YOUR CUSTOMERS THAT WILL DELIVER 80% OF THE YOUR REVENUE OR PROFIT THE STRATEGIC CHALLENGE IS TO FIND WHAT IS THAT KEY 20% ACTIVITY
  13. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Leaky bucket
  14. Most digital marketing efforts focus… Awareness Interest Buy Advocates Too Much Here And Not Enough Here
  15. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Too much effort on driving traffic and not enough on conversion
  16. HABIT NO. 2
  17. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Get the data right
  18. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Make sure you are collecting all the right data
  19. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS In our experience, most companies have incorrectly set up their analytics software
  20. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Incorrect Data Equals Bad Decisions
  21. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Making the most of the analytics toolkit
  22. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS For example Google Analytics is consistently improving and many companies struggle to keep up with these feature updates
  23. HABIT NO. 3
  24. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS The user comes first
  25. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Most business talk a good game about being customer centric
  26. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS However in reality its common for different business units to bombard consumers with too much information
  27. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Also many large businesses have old systems that dictate how they communicate and interact with their customer
  28. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 36% of top brand sites in the UK are not mobile optimised Source: IAB April 2014
  29. HABIT NO.4
  30. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Move quicker
  31. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS ...Talking about revolution
  32. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Digital disruption
  33. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS “Software is eating the world. It’s changing so many aspect of our everyday lives – The cars we drive, the appliances we use at home, the way we connect with loved ones. And businesses normally wouldn’t think of as technology business are using software to change their products and industries, from running shoes to oil pipelines” Atlassian co-founders Mike Cannon-Brookes and Scott Farquhar, and president Jay Simons
  34. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS The Digital Native
  35. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Act like a start up
  36. HABIT NO. 5
  37. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Video: Long live the content king
  38. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 69 % By 2017, video will account for 69% of all consumer internet traffic Source: Cisco Report June 2014
  39. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 64 % Of marketers expect video to dominate their strategies in the near future Source: Nielson
  40. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Powerful at creating emotional connections
  41. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS 57 % Of consumers say that watching product videos makes them more confident in online purchase decisions Source: Invodo
  42. HABIT NO. 6
  43. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Joined up marketing
  44. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Big company silos
  45. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Big company politics
  46. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Creating a brand vision that every-body buys into
  47. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Insist all your agencies play nice
  48. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Develop integrated dashboards and teams
  49. HABIT NO. 7
  50. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Create a testing & experimental culture
  51. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
  52. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Focus on continues marginal improvement Dave Brailsford
  53. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Startup culture is obsessed with continual optimisation of all stages of the marketing process (Awareness, Interest, Acquisition and Conversion)
  54. SUMMARY
  55. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Be strategic
  56. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Get the data right
  57. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS The user comes first
  58. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Move quicker
  59. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Video: Long live the content king
  60. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Joined up marketing
  61. SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS Create a testing & experimental culture
  62. IMPACT. MADE SIMPLE. THANK YOU Sean Singleton Managing Director Digital Annexe
  63. FIRST PRESENTED AT DAU2014 EVENT THE NEXT 5 YEARS IN DIGITAL DA UNIVERSITY 2014 h"p://digitalannexe.com/university
  • ahmedsmart4

    Jan. 1, 2021
  • karimrefaat

    Dec. 25, 2019
  • MortenVindVisby

    Jan. 17, 2019
  • azcraze

    Aug. 23, 2018
  • NiceNice5

    Apr. 17, 2018
  • salihalborno

    Aug. 14, 2017
  • Clipping-Path-House

    Apr. 24, 2017
  • YOUSEFALJNAABA

    Mar. 21, 2017
  • dan74gas

    Feb. 24, 2017
  • sulthansaktisardjono

    Dec. 28, 2016
  • amiworqueen

    Dec. 19, 2016
  • usmanawan

    Dec. 8, 2016
  • RachelPradhan1

    Nov. 15, 2016
  • HarrisWijaya

    Oct. 28, 2016
  • JaimeBallestas

    Oct. 22, 2016
  • Aaluminum

    Aug. 17, 2016
  • rayhiltz

    Aug. 10, 2016
  • jgcallahan

    Jul. 9, 2016
  • FeyzRoot

    Jun. 22, 2016
  • pwsl73

    Jun. 22, 2016

Seven top tips on how to improve your digital marketing for 2015. First presented at DA University conference in November 2014 by Sean Singleton of Digital Annexe.

Views

Total views

128,416

On Slideshare

0

From embeds

0

Number of embeds

42,592

Actions

Downloads

11,485

Shares

0

Comments

0

Likes

896

×