In 2011, our long standing client Mercedes-Benz challenged us to transfer the printed C-Class Coupé product brochure onto the relatively new iPad. At the time tablets were an under explored avenue for car buyers and we did not simply want to produce a carbon copy of a static medium. In the absence of standard competitors, our small team set out on the mammoth task of creating a benchmark app. So far the results have been phenomenal, in the span of three years we've produced over fifteen apps, received several accolades and most importantly saw record breaking sales from Mercedes-Benz. Through this process we have learnt more than a handful of valuable lessons which we have distilled in to “5 Killer Tactics to Drive User Engagement”.
We firmly believe our insights can benefit both the B2B and B2C sector, and we highly recommend that these tactics be utilised for your next UX and user experience strategy.