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Using Social Media to Deliver Extension

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On December 15th, 2015, Dr. Alison Van Eenennaam presented this information for DAIReXNET. To view the full recording, visit our archived webinar page at http://articles.extension.org/pages/15830/archived-dairy-cattle-webinars

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Using Social Media to Deliver Extension

  1. 1. Animal Genomics and Biotechnology Education Using Social Media to Deliver Extension Alison Van Eenennaam Cooperative Extension Specialist Animal Biotechnology and Genomics Department of Animal Science University of California, Davis, USA Twitter: @biobeef alvaneenennaam@ucdavis.edu http://animalscience.ucdavis.edu/animalbiotech Van Eenennaam 12/10/2015
  2. 2. Outline Animal Genomics and Biotechnology EducationVan Eenennaam 12/10/2015 • Researchers’ use of social media • Use of social media in my extension program • The good, the bad, and the ugly of social engagement • The perils of internet shaming • Importance of watching your wording - on social media & ANY electronic communication (e.g. emails)! • Recognition in merit and promotion system
  3. 3. Many of us are coming to social media late in our extension careers Animal Genomics and Biotechnology EducationVan Eenennaam 12/10/2015
  4. 4. Nature Volume:518, Page:459 Date published: 26 February 2015 http://www.nature.com/news/scientists-are- cautious-about-public-outreach-1.16965 Animal Genomics and Biotechnology EducationVan Eenennaam 12/10/2015
  5. 5. Use of social media in my extension program Animal Genomics and Biotechnology EducationVan Eenennaam 12/10/2015 • Different social media target different clientele • Who am I trying to reach? • YouTube • Serious documentaries • Comical parodies • Recording of presentations • Twitter • eBEEF (Beef eXtension) • Linked in
  6. 6. Animal Genomics and Biotechnology EducationVan Eenennaam 12/10/2015 YouTube: Animal Biotechnology 30 min.
  7. 7. Animal Genomics and Biotechnology EducationVan Eenennaam 12/10/2015 YouTube: GE in California Ag 30 min.
  8. 8. Animal Genomics and Biotechnology EducationVan Eenennaam 12/10/2015 YouTube: Musical parody 5 min.
  9. 9. Animal Genomics and Biotechnology EducationVan Eenennaam 12/10/2015 YouTube: Musical parody 5 min.
  10. 10. Animal Genomics and Biotechnology EducationVan Eenennaam 12/10/2015 Google: You Tube Alison Van Eenennaam
  11. 11. eBEEF.org Animal Genomics and Biotechnology EducationVan Eenennaam 12/10/2015
  12. 12. Animal Genomics and Biotechnology EducationVan Eenennaam 12/10/2015 eBeef fact sheets
  13. 13. Animal Genomics and Biotechnology EducationVan Eenennaam 12/10/2015 Webversion of eBeef factsheet
  14. 14. Animal Genomics and Biotechnology EducationVan Eenennaam 12/10/2015
  15. 15. Animal Genomics and Biotechnology EducationVan Eenennaam 12/10/2015 BioBeef videos – on YouTube eBEEF channel
  16. 16. Website: eBEEF.org YouTube: eBEEF Twitter : @eBEEForg Animal Genomics and Biotechnology EducationVan Eenennaam 12/10/2015 eBEEF was developed as part of USDA NIFA grants # 2013-68004-20364 #2011-68004-30367 #2011-68004-30214
  17. 17. @BioBeef twitter – for biotechnology Trying to discuss scientific ideas in 140 characters is scientific Tourette’s syndrome #Not enough room to discuss complex topics! Animal Genomics and Biotechnology EducationVan Eenennaam 12/10/2015
  18. 18. http://www.zmescience.com/medicine/bill-nye-view-gmos-5345435/ http://www.naturalnews.com/049257_Bill_Nye_Monsanto_propa ganda_GMOs.html Not all scientists are willing/interested to speak out in public – for many reasons Animal Genomics and Biotechnology EducationVan Eenennaam 12/10/2015
  19. 19. http://www.nytimes.com/2015/02/15/magazine/how-one-stupid-tweet-ruined-justine-saccos-life.html
  20. 20. Consider my recent peer-reviewed scientific publications:  Van Eenennaam, A.L. 2013. (Invited Chapter) Considerations related to breed and biological type. Chapter 3 in Heifer development in beef cattle. D. J. Patterson and M. F. Smith Eds. Veterinary Clinics of North America: Food Animal Practice. 29:493–516.  Van Eenennaam, A.L., K. A. Weigel, A. E. Young, M. A. Cleveland, and J. C. M. Dekkers 2014. Applied Animal Genomics: Results from the Field. Annual Review of Animal Biosciences. 2:105-139.  Van Eenennaam, A.L., K. L. Weber, and D. J. Drake. 2014. Evaluation of bull prolificacy on commercial beef cattle ranches using DNA paternity analysis. Journal of Animal Science. 92:2693-701.  Love, W. J., T. W. Lehenbauer, P. H. Kass, A. L. Van Eenennaam, and S. S. Aly. 2014. Development of a novel clinical scoring system for on-farm diagnosis of bovine respiratory disease in pre-weaned dairy calves. Peer J 2:e238.  Van Eenennaam, A. L., and A. Young. 2014. Prevalence and impacts of genetically engineered feedstuffs on livestock populations. Journal of Animal Science. 92:4255-4278. Van Eenennaam 12/10/2015 Perhaps as concerning to public sector scientists is that the internet is being used by some to cast doubt on science/scientists Animal Genomics and Biotechnology Education
  21. 21. Van Eenennaam, A.L. and Young, A.E. 2014. Prevalence and impacts of genetically engineered feedstuffs on livestock populations. Journal of Animal Science 92:4255-4278. Published October 1, 2014 http://www.journalofanimalscience.org/content/92/10/4255.full.pdf Van Eenennaam 12/10/2015 Animal Genomics and Biotechnology Education
  22. 22. Interestingly many sites that say they value transparency & disclosure of vested interests do not identify their sources, nor allow comments
  23. 23. http://weknowmemes.com/2012/07/dont-believe-everything-you-read-on-the-internet Animal Genomics and Biotechnology EducationVan Eenennaam 12/10/2015
  24. 24. Animal Genomics and Biotechnology EducationVan Eenennaam 12/10/2015 #science14 http://news.sciencemag.org/scientific-community/2015/02/agricultural-researchers-rattled-demands-documents-group-opposed-gm
  25. 25. Dr. Kevin Folta Professor and Chairman Horticultural Sciences Department University of Florida BLOG “Illumination” http://kfolta.blogspot.com Van Eenennaam 12/10/2015
  26. 26. “Has your institution been served with an open records request for your email? As odd as it may seem, you deserve congratulations. The attention you are receiving shows that your research is now at the center of public policy debate.” http://www.ucsusa.org/our-work/center-science-and-democracy/protecting-scientists- harassment/science-in-an-age-of-scrutiny.html Animal Genomics and Biotechnology EducationVan Eenennaam 12/10/2015
  27. 27. “The public should also have access to information on who is funding an academic’s work, and any influence the funder has on the content of that work” http://www.ucsusa.org/center-science-and-democracy/protecting-scientists-harassment/freedom-bully- how-laws#.VSsX200tGUl Animal Genomics and Biotechnology EducationVan Eenennaam 12/10/2015 http://animalscience.ucdavis.edu/animalbiotech/My_Laboratory/Projects/index.htm
  28. 28. SOCIAL MEDIA/INTERNET ARE POWERFUL TOOLS!! Unresolved questions around use of social media/internet in Extension Animal Genomics and Biotechnology EducationVan Eenennaam 12/10/2015 • How do you document impact of social media endeavors? • How should it be recognized in merit and promotion system? • How do materials/websites developed by teams and placed on the internet get rewarded at home institution? • How to draw distinction between personal opinion, speaking as an extension professional/university employee, and speaking on behalf of the university? • Managing/documenting time spent on social media • Who will mentor young faculty on use of social media? • What is the appropriate response to defamation?
  29. 29. Questions? Animal Genomics and Biotechnology EducationVan Eenennaam 12/10/2015

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