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Reaching Out Through Social Media- Andy Kleinschmidt

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  • This material was presented as part of DAIReXNET’s 'Public Perception of Dairy Farms' webinar on October 12, 2010. All of our recorded webinars are available at: http://www.extension.org/pages/15830/archived-dairy-cattle-webinars.
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Reaching Out Through Social Media- Andy Kleinschmidt

  1. 1. EMPOWERMENT THROUGH EDUCATION Reaching Out Through Social Media Andy Kleinschmidt OSU Extension
  2. 2. Overview <ul><li>Briefly discuss social media </li></ul><ul><li>Relevant examples of impact </li></ul><ul><li>Strategy </li></ul>
  3. 3. Social Media <ul><li>Everyone has a role in sharing news, observations, knowledge, research, innovation, ideas, etc. etc. </li></ul><ul><li>Only minimal technical requirement, but large social requirement to make SM work </li></ul><ul><li>We now have a huge capacity (à la Facebook and others) to express, share and converse </li></ul><ul><li>It affects anybody that has a message to get out to anywhere in the world. Obviously, this includes you </li></ul>
  4. 5. http://dairygoddess.wordpress.com/
  5. 6. http://www.youtube.com/user/gilmerdairy
  6. 7. <ul><li>IMPACT </li></ul><ul><li>Facebook = hundreds/thousands of people ‘like’ your farm </li></ul><ul><li>Blog = hundreds of pageviews a day </li></ul><ul><li>Youtube = hundreds of subscribers, thousands of views </li></ul>
  7. 8. Strategy “ Set up a twitter, facebook, youtube, blog and wait for the magic… Fail.” – Mani Karthik, SEO Specialist, Flip Media, Dubai
  8. 9. Others (youtube, amplify, posterous, etc)
  9. 10. Resources for more… <ul><li>National eXtension initiative www.extension.org/learn </li></ul><ul><li>Archived recordings of eXtension professional development http://go.osu.edu/sW </li></ul><ul><li>Google Anne Adrian </li></ul><ul><li>Agchat.org </li></ul>

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