You have less than 100 characters to play with. How DO you get that that fickle, distracted searcher to click on your PPC ad AND then buy your product?
There is a formula. Copywriter and Digital Strategist Kirsten Weisenburger shows you why creating, testing and optimizing PPC ads is like building with LEGO (the old school kind).
Kirsten will lay out the building blocks, with easy instructions and examples to:
• Set your foundation with specific keywords and phrases
• Entice searchers with you-facing benefits
• Devise your ad copy testing hypothesis
• Rearrange and test ad copy versions in different configurations
If you build it they will come. Let’s work together to build the world’s best PPC ad.
(Presented at SMX Toronto, March 2013)