Lucky paws presentation2

301 views

Published on

Published in: Lifestyle
  • Be the first to comment

  • Be the first to like this

Lucky paws presentation2

  1. 1. Market Plan<br />Megan Peck<br />Jason Zawalich<br />Jonathan Scott<br />Cody Martz<br />
  2. 2. Background<br />
  3. 3. Competition<br />
  4. 4. T.O.W.S.<br />
  5. 5. Threats<br />
  6. 6. Opportunities<br />
  7. 7. Weaknesses<br />
  8. 8. Strengths<br />
  9. 9. Positioning Statement<br />
  10. 10. Personified Target Market<br />Meet Rachel, Rachel is a 20 year old suburban pet owner. She has 2 dogs and a cat. She doesn’t have kids by any means of the word, her pets, are her children. She buys them treats once or twice a month. She’s very concerned with the well-being of her pets and therefore is very conscious about what she feeds them.<br />
  11. 11. Influencer Targets<br />
  12. 12. Influencer Targets Con’t<br />
  13. 13. Family and Friend Influencers<br />http://www.interclick.com/media/36954/interclick_consumersnapshot_petowners.pdf<br />
  14. 14. Marketing Strategies/Objectives/Tactics<br />
  15. 15. Website<br />
  16. 16. Facebook<br />
  17. 17. Dog Fest<br />
  18. 18. Budget/Calendar<br />
  19. 19. Questions?<br />
  20. 20. Thank You<br />All animal photographs courtesy of the Peck Pets<br />

×