Have you experienced issues with measuring recurring revenue in Salesforce? The goal of my story is to show reasons why small and medium-sized companies keen on a custom development for their own pricing models. Moreover, if companies continue to grow, they are looking for a standardized billing solution such as Salesforce Revenue Cloud (CPQ + Billing). The question is why? First, I will introduce the topic by definitions of recurring revenue and this type of business. Then, I mention the specific reasons why some companies choose their own solutions in Salesforce and custom pricing. Subsequently, I compare why this approach is not suitable in the long term and how the choice of a standardized billing tool (including Salesforce Revenue Cloud) helps the companies grow further. Finally, I stick out key benefits of the Salesforce Revenue Cloud choice and when to use it appropriately.