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Fraud detection using Chatter Connect ÀPI and Einstein, Abhishek Kolipey

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Fraud detection using Chatter Connect ÀPI and Einstein, Abhishek Kolipey

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Fraud Alert !! Fraud Alert !! Do you think that there is fraud happening in your business processes or unusual activities happening in your company? Learn about anomaly detection using Chatter and Einstein. Use Chatter Connect API for fetching data and generate meaningful insights using the Einstein wave. This technique can be used to detect fraudulent activities in your company and the harassment faced by the workforce.

Does your company
1). Use Chatter for communication between Employees and Customers
2). Collaboration & Teamwork Play an Integral Part of your Productivity
3). Want to know what your end users are talking about
4). Know what Kind of issues & problems your Customers/Employees are facing
5). Automate the process based on the Chatter Feeds

Solution
1). Use the Chatter Rest API & Connect API for fetching the chatter data
2). Use this data to generate useful insights by Wave Analytics
3). Based on the Insights invoke a process automatically

Benefits
1). SF Customers & Business User will understand the vast usage of Chatter and Einstein Wave
2). Developers will learn the usage of Chatter Rest API & Connect API
3). Admins will learn about the setting up of feeds polls and questions for wave analytics

Fraud Alert !! Fraud Alert !! Do you think that there is fraud happening in your business processes or unusual activities happening in your company? Learn about anomaly detection using Chatter and Einstein. Use Chatter Connect API for fetching data and generate meaningful insights using the Einstein wave. This technique can be used to detect fraudulent activities in your company and the harassment faced by the workforce.

Does your company
1). Use Chatter for communication between Employees and Customers
2). Collaboration & Teamwork Play an Integral Part of your Productivity
3). Want to know what your end users are talking about
4). Know what Kind of issues & problems your Customers/Employees are facing
5). Automate the process based on the Chatter Feeds

Solution
1). Use the Chatter Rest API & Connect API for fetching the chatter data
2). Use this data to generate useful insights by Wave Analytics
3). Based on the Insights invoke a process automatically

Benefits
1). SF Customers & Business User will understand the vast usage of Chatter and Einstein Wave
2). Developers will learn the usage of Chatter Rest API & Connect API
3). Admins will learn about the setting up of feeds polls and questions for wave analytics

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Fraud detection using Chatter Connect ÀPI and Einstein, Abhishek Kolipey

  1. 1. Fraud Detection using Chatter Connect API & Einstein Analytics by Andre van Kampen && Abhishek Kolipey Images Subject to Own Copyright
  2. 2. #CD22
  3. 3. #CD22 HELLO! I am Abhishek Kolipey Salesforce Delivery Manager Matrix7i Pvt Ltd Architect | Independent Consultant | Trainer | Speaker | Startup Guy | Entrelancer | Tech Blogger | IITian You can find me at @AbhiKolik
  4. 4. #CD22
  5. 5. #CD22
  6. 6. #CD22 Agenda Lot of takeaways from the next 50 Mins !! New tech learnings coming your way !! Fun filled session !!
  7. 7. #CD22 What will you learn ● Einstein Overview ● Connect API Features ● Why Analyze Chatter?? ● Fraud Detection ● Examples of Fraud ● Chatter Analytics Framework ● Considerations ● Summary
  8. 8. #CD22 More Specifically…. ● Dev Learn about Connect API/ Einstein data ● Admin / Analyst Awesome Features of Einstein Analytics Dashboards ● New to Salesforce Learn what you can do with SF ● Others Understand and Prevent Fraud
  9. 9. #CD22 Why Analyze?? Anybody cares??
  10. 10. #CD22 Why Analyze ? What Users are talking About Service Insights Business Decisions Fraud Detection #MeToo
  11. 11. #CD22 Fraud !! Against Company Policy Unethical Illegal Persons Finances E-Commerce Fraud
  12. 12. #CD22 Examples of Fraud !! 1). False Refund Claims 2). Inaccurate Financial Reports 3). Erroneous reporting of Damaged Products
  13. 13. #CD22 Einstein Analytics Anybody cares??
  14. 14. #CD22
  15. 15. #CD22
  16. 16. #CD22
  17. 17. #CD22 EINSTEIN FEATURES Also called Tableau CRM The Latest Trend Next best Action Einstein Vision Advanced & State of the Art Analytics Massive Data (Millions of Records)
  18. 18. #CD22 Lightning Reports != Einstein Dashboard Einstein Dashboards >>> Lightning Reports
  19. 19. #CD22 Already have it ?? No need of External System for Analytics Handle External Data easily All in one Place for your Analysis CRM based analytics/intelligence
  20. 20. #CD22 Sign Up for Einstein https://developer.salesforce.com/promotions/or gs/analytics-de
  21. 21. #CD22 Overview DataSets->Lens->Dashboards
  22. 22. #CD22 Create Analytics Dashboard Demo Time !!
  23. 23. #CD22 Connect API The Hidden Trend
  24. 24. #CD22 Overview Chatter in APEX (Namespace) Chatter Rest API Resources NO SOQL / DML Context User Asynchronous Limits
  25. 25. #CD22 Examples - Demo Time !! ● Create a Post ● Create a Poll ● Ask a question ● Fetch feed data for Account
  26. 26. #CD22 Fraud Case 1 Refunds ● Friendly Fraud - false claim about product / Stolen Card ● Internal ● Customer Service Executives
  27. 27. #CD22 Fraud Case 2 Cancellations ● External ● Triangulation Fraud - Merchants selling Fake Products through a E-comm website with reasonably lower prices and cancelling them later ● Faking products and Credit Card Info / High Merchant Traffic
  28. 28. #CD22 Solution !!! 12 Billion at Risk
  29. 29. #CD22 Einstein Analytics Basic Features for Insights and Analytics Pre - Requirements Dump Object Custom Object for Temporarily Storing Feed Data
  30. 30. #CD22 3 Step Solution ● Dump Into Object using Connect API ● Get Chatter Data using Feed Analytics ● Run Einstein Dashboard
  31. 31. #CD22 Flow Chart Connect API Analytics Studio Account Chatter Feed Chatter Data
  32. 32. #CD22 Is this the Best Approach ?? Contextually Yes Considerations Solution Based !! Data Specific Frequency Snapshot Privacy
  33. 33. #CD22 Summary Einstein’s Dashboards for Insights Connect API Uses Social Media Analytics
  34. 34. #CD22 References (E-Commerce Fraud) Fraud in E-Commerce https://www.clearhaus.com/blog/fraud-in-ecommerce/ Global Fraud Report 2018 https://www.experian.com/assets/decision-analytics/repo rts/global-fraud-report-2018.pdf
  35. 35. #CD22 References (Connect API) https://developer.salesforce.com/docs/atlas.en-us.apexc ode.meta/apexcode/apex_classes_connect_api.htm https://developer.salesforce.com/docs/atlas.en-us.apexc ode.meta/apexcode/connectAPI_overview.htm
  36. 36. #CD22 References (News Articles Used) https://bdaily.co.uk/articles/2020/11/13/banking-on-a-b ig-black-friday-this-year-get-your-cyber-security-in-or der-first https://www.techguide.com.au/news/internet-news/scammer s-target-online-shoppers-christmas-can-protect/ https://www.bbc.com/news/world-asia-china-54898680
  37. 37. #CD22 References (News Articles Used) https://www.straitstimes.com/singapore/313-people-arrested-for-e-commerce- scams-and-money-launderingtotalling-over-1-million https://www.india.com/news/india/amazon-employees-booked-for-fraud-hacking -of-prime-customers-account-4183213/ https://www.hindustantimes.com/cities/noida-four-arrested-for-e-commerce-f raud-17-62-lakh-seized/story-o81RBHKEmf2oTbtMeW8QaJ.html#:~:text=Noida%3A% 20Four%20suspects%20were%20arrested,customers%20in%20an%20online%20fraud.& text=%E2%80%9CThe%20company%20is%20based%20in%20Sector%2063. https://searchenterpriseai.techtarget.com/feature/AI-fraud-detection-tools -can-help-rising-e-commerce-fraud
  38. 38. Thank you! #CD22

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