Times of carpet bombing in email marketing are gone. Every good digital marketer knows, that getting your communication frequency right is key to boosting your customer’s engagement and eventually their conversions. Google Ads has frequency capping for years now, so why your email campaigns don’t? Some customers just might not want your weekly newsletters. That’s a fact. Deal with it. Do you know how to spot them before it’s too late and they unsubscribe from all your emails? More isn’t necessarily more. Which campaigns to keep and which don’t? And how to decide? Marie Kondo your campaigns, focus on the winners and get better results.