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Beyond the Customer: Salesforce in better Talent Acquisition & Engagement- SF Einstein & Analytics way!!, Mohammad Eusuf Daud

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Beyond the Customer: Salesforce in better Talent Acquisition & Engagement- SF Einstein & Analytics way!!, Mohammad Eusuf Daud

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Marketing Cloud can be leveraged to manage and evaluate the job-postings, email automation and chatbot on carrier page can improve the candidate journey. Custom development of SF platform as HRM facilitates employee engagement. Integration between SF Einstein Analytics and Einstein NLP with cloud data-lake has been helping the customer in identifying better talents, 60%+ saving in effort on recruitment, selection and onboarding. Einstine Chatbot acting as HR helpdesk as well as an assistant in upskill training. The presentation will focus on the business value delivered by Salesforce ecosystem with AI & Big Data using Mulesoft as Enterprise Service Bus. The presentation will also touch the concept of Design Thinking & Agile in Adaptive Delivery Model

Marketing Cloud can be leveraged to manage and evaluate the job-postings, email automation and chatbot on carrier page can improve the candidate journey. Custom development of SF platform as HRM facilitates employee engagement. Integration between SF Einstein Analytics and Einstein NLP with cloud data-lake has been helping the customer in identifying better talents, 60%+ saving in effort on recruitment, selection and onboarding. Einstine Chatbot acting as HR helpdesk as well as an assistant in upskill training. The presentation will focus on the business value delivered by Salesforce ecosystem with AI & Big Data using Mulesoft as Enterprise Service Bus. The presentation will also touch the concept of Design Thinking & Agile in Adaptive Delivery Model

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Beyond the Customer: Salesforce in better Talent Acquisition & Engagement- SF Einstein & Analytics way!!, Mohammad Eusuf Daud

  1. 1. Beyond the Customer: Salesforce in better Talent Acquisition & Engagement- SF Einstein & Analytics way!! by Mohammad Eusuf Daud
  2. 2. #CD22 I like: ● Pizza, Ravioli & Ice-cream ● Travel for a Cause Reach me: ● www.linkedin.com/in/medaud/ ● Twitter: @medaud1 I think: ● A very normal person They Think: ● 16x Salesforce Certified ● Tableau CRM Ambassador ● Mulesoft Certified Platform Architect ● Salesforce Accredited Financial Services Cloud Professional Solution Architect
  3. 3. #CD22 Job Seeker’s Journey Awareness Recruiter Candidate Interviewer Interest Application Short listing Scheduling Interview Selection Onboarding Training
  4. 4. #CD22 What we are dealing with? ● Job Profile ● Candidate Profile ● CV Extract ● CV- Job Match ● Candidate Ranking ● Effective Communication ● Targeted Touch Point Text/ NLP Machine Learning AI in Action Unstructured Data Deep Learning Text/ NLG
  5. 5. #CD22 Big Data & Deep Learning Aries Wham-O’s Disc Flux Capacitor
  6. 6. #CD22 The Landscape Recruiter Candidate Interviewer Onboarding
  7. 7. #CD22 Harnessing AI - Chatbot SF Native AI Enhancements (Einstein Platform Services ) ● Sentiment, Intent & Named Entity Recognition ● Custom Model ● Out-of-Domain Text Capture Learn Predict Improve Realtime data from Salesforce Ml, DL, NLP Context Based Capture feedback & Train Model
  8. 8. #CD22 Harnessing AI – CV Ranking Experience Cloud Sales Cloud CV & JD Extract Candidate Ranking
  9. 9. #CD22 Integration, Optimization, Orchestration Python App Data Dynos External Obj Recruitment App CRM GCP Connector Database Connector OData Connector Secured API Gateway Salesforce Connector Legacy
  10. 10. #CD22 Value Delivered Pains Product & Services Pains Reliver Services Solutions Manual Effort Human Error Bias / Prejudice Focused Communication Less Fatigue Upskill Effective Recruitment Faster Turn around Better Human Relationship AI based Ranking NLP Enabled Chatbot Chatbot as Assistant
  11. 11. #CD22 Questions Product & Services Manual Effort Human Error Bias / Prejudice Focused Communication Less Fatigue Upskill Effective Recruitment Faster Turn around Better Human Relationship
  12. 12. Thank you! #CD22
  13. 13. #CD22 SF Native AI Enhancements (Einstein Platform Services ) External AI integration (Heroku) Harnessing AI - only NLP (Backup 1)
  14. 14. #CD22 Einstein Content Tagging Einstein Prediction Builder Einstein Next Best Action Business Case (backup 2)

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