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All about Salesforce certifications: Are they worth it?, Tomáš Hnízdil

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All about Salesforce certifications: Are they worth it?, Tomáš Hnízdil

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Have you just recently started to explore the Salesforce universe and are wondering if a Salesforce certification can help you with boosting your career? Does your manager wants you to get Salesforce certified and you don’t know where to start? Or are you an experienced Salesforce admin or developer who is just looking for some tips and tricks to help them finally pass the certification exam?

Join a 13x certified Salesforce-geek to learn all you wanted to know about Salesforce certifications.

Have you just recently started to explore the Salesforce universe and are wondering if a Salesforce certification can help you with boosting your career? Does your manager wants you to get Salesforce certified and you don’t know where to start? Or are you an experienced Salesforce admin or developer who is just looking for some tips and tricks to help them finally pass the certification exam?

Join a 13x certified Salesforce-geek to learn all you wanted to know about Salesforce certifications.

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All about Salesforce certifications: Are they worth it?, Tomáš Hnízdil

  1. 1. All about Salesforce certifications: Are they worth it? by Tomáš Hnízdil
  2. 2. #CD22 Tomáš Hnízdil Head of Salesforce Development at bluez.io Working with Salesforce since 2012 Salesforce certified since 2014 Currently 13 Salesforce Certifications + MuleSoft Certified Developer + CloudSense Commerce Platform Certified https://www.linkedin.com/in/tomas-hnizdil-0540a0139/ https://trailblazer.me/id/thnizdil
  3. 3. #CD22 ● Why? ○ 3 Benefits of getting certified ● What? ○ Review of existing Salesforce certifications ○ Future of Salesforce certifications ● How? ○ How to get a Salesforce certification ○ Tips and tricks for passing the exam + a quick look besides Salesforce certifications and beyond Salesforce universe Agenda
  4. 4. #CD22 Are Salesforce certifications worth it?
  5. 5. #CD22 … a big surprise … Are Salesforce certifications worth it?
  6. 6. #CD22 … a big surprise … Yes, they are !!! Are Salesforce certifications worth it?
  7. 7. #CD22 … a big surprise … Yes, they are !!! By getting a Salesforce certification you get (at least) 3 major benefits: 1. Real knowledge gain from the learning process 2. Proof of expertise, which helps you to promote yourself and your work 3. Increase of your value for your employer (or better chances of being hired) Are Salesforce certifications worth it?
  8. 8. #CD22 Getting more knowledge about Salesforce naturally helps you to do your implementations: • aligned with standards • more efficient • faster • more easily extensible • … just simply better And you cannot go through the preparation process without actually learning something useful :-) Benefit 1: Get the Knowledge
  9. 9. #CD22 By getting a proof of your expertise and experience you can naturally: • Boost your career • Get a better position • Get a higher salary/hourly rate Benefit 2: Promote Yourself itbusiness.ca
  10. 10. #CD22 The Salesforce Certification Partner Program • Team certification counts determine your partner program tier • That number of company certifications can be seen on AppExchange and in Salesforce Partner Community Therefore, your employer profits from your certifications … just at the time of hiring you, even before you actually start working. Benefit 3: Promote Your Employer
  11. 11. #CD22 Know Your Role in Salesforce Universe As of May 2022, Salesforce offers 38 certifications in 6 roles: • Administrator / Specialist • Developer • Architect • Consultant • Marketer • Designer See how Salesforce defines each of these roles (on Trailhead) and find the one which fits you the best. Each role suggests a certification path to go with, but it is not a rule - you can still take any certification.
  12. 12. #CD22 Find Your Certification Path
  13. 13. #CD22 Salesforce Certified Technical Architect Review board exam • Solve a hypothetical scenario and present to a panel of CTA judges. Followed by a Q&A session with the judges. • 3 hours for scenario review and solution preparation • 45 minutes for scenario presentation • 40 minutes for scenario Question and Answer session • $6,000 ($3,000 retake) 8+ years of experience required (estimated by SalesforceBen) Launched in 2011, less than 400 people in the world became CTAs by mid 2021 The Holy Grail of Salesforce Certifications
  14. 14. #CD22 Latest Certifications added in late 2021 and early 2022 • B2B Solution Architect • User Experience Designer • Strategy Designer (registrations opened on May 23, 2022) Rumours about upcoming certifications to be added later in 2022 (Forward-Looking Statement): • Business Analyst (confirmed at TrailblazerDX 2022, details to be announced) • Enterprise Architect Future of Salesforce Certifications
  15. 15. #CD22 1. Pass the certification exam • Either onsite (in a training center) or online (no external camera required during COVID-19) • Typical parameters (differ slightly for each certification): • $200 - $400 fee ($100 - $200 retake) • 60 - 65 multi-choice questions (number of correct answers is always specified) • 75 - 120 minutes • 60 - 70% pass rate is required 2. Check the additional criteria for some certifications, e.g. getting a superbadge on Trailhead 3. Don’t forget about the maintenance modules on Trailhead 3 times a year! How to get a Salesforce Certification
  16. 16. #CD22 Know what to focus on: ● Certifications aren’t Pokémons, you don’t need to catch them all. ☺ ● Know your role and plan your certification path ahead. ● Domain experts are always in demand on the market. ● Focus on quality over quantity, make sure to get (and keep) the real knowledge rather than just to prepare for the exam. Prefer hands-on experience over memorizing facts ● Vast majority of the areas in the exam can be tested in a Salesforce Developer Edition org. Use your knowledge to get your certification, not the vice-versa. Tips and Tricks for Planning Your Path
  17. 17. #CD22 1. Know your opponent ● Get the official exam guide (on Trailhead) ● Know the areas covered in the exam ● Try to have a general knowledge about 100% of the areas included in the exam ● Know the exam rules (time limit, passing score, etc.) ● Follow experience shared by other certified experts - Salesforce Ben, Gemma Blezard, Ladies Be Architects, Martin Humpolec, … 2. Get familiar with the exam language ● Know the specific phrases/keywords, find out what to focus on ● Read some test taking tips: https://focusonforce.com/salesforce-certification-test-taking-tips/ ● Find sample questions or mock tests ○ but do not focus on getting full dumps, that violates the Exam Candidate Code of Conduct! ○ focus on the questions only, the answers can often be wrong! Tips and Tricks for Passing the Exam
  18. 18. #CD22 Tips and Tricks for Passing the Exam (2) 3. Study ● Use all resources available - Trailhead, Focus on Force, Trailblazer Community, … ● Prefer hands-on knowledge over memorizing facts 4. Practice ● Try to get some practice exams, if available ● Find a study buddy, if possible 5. Lower the stress ● Plan the best testing setup ahead (onsite vs online, morning vs evening, etc.) ● Get extra 30 minutes of exam time if you are not a native speaker ○ after booking an exam, submit a case with Salesforce Trailhead team ● Watch out for free or discounted voucher events
  19. 19. #CD22 • Launched in July 2021 • Specifically designed for Salesforce partners to deepen product and industry knowledge • Study courses included in Partner Learning Camp • Focuses on product badges (e.g. Service Cloud Voice, Einstein Discovery, etc.) • Similar conditions as for certifications (exam + $150 fee) • Accredited Professional credentials show in listings in AppExchange and count against Trailblazer Scores (partner tiers) Salesforce Accredited Professional Program
  20. 20. #CD22 As of May 2022, Salesforce offers 32 Accredited Professional exams in Partner Learning Camp (+ 21 in Japanese). 6 more are planned to be added later this year. Salesforce Accredited Professional Program Sales & Service ● Advanced Field Service ● Digital Engagement ● Einstein Next Best Action ● Revenue Cloud Consultant ● Sales Cloud Einstein ● Salesforce Maps ● Service Cloud Voice ● Workforce Engagement Platform & Slack ● Heroku Developer ● Process Automation ● Salesforce Mobile ● Security & Privacy Salesforce Industries: Organic Industry Clouds ● Consumer Goods Cloud ● Financial Services Cloud ● Health Cloud ● Manufacturing Cloud ● Net Zero Cloud Einstein, B2B Commerce & Experience ● B2B Commerce on Lightning Experience Administrator ● B2B Commerce on Lightning Experience Developer ● Eistein Discovery ● Einstein Prediction Builder ● Order Management Admin ● Order Management Developer ● Salesforce CMS Marketing & B2C Commerce ● Commerce Cloud Einstein ● Datorama ● Headless API First ● Marketing Cloud Advanced Cross Channel ● Marketing Cloud Personalization ● Pardot Business Units ● Pardot Reporting and Analytics ● Salesforce CDP
  21. 21. #CD22 Salesforce-family certifications https://training.mulesoft.com/certification https://www.slackcertified.com/ https://www.tableau.com/learn/certification Going Beyond Salesforce Universe Salesforce-related Product Certifications • CPQ Products • CloudSense • Apttus • Document Management Products • Conga Composer • DocuSign • … and many others
  22. 22. #CD22 Trailhead … Trailhead … Trailhead!: https://trailhead.salesforce.com/ Salesforce Certification Days: https://trailhead.salesforce.com/en/credentials/cert-days/ Focus on Force: https://focusonforce.com/ Trailblazer Community: https://trailblazers.salesforce.com/ Salesforce Partner Community: https://partners.salesforce.com/ Partner Guide to Credentials: https://partners-salesforce.relayto.com/e/partner-guide-to-credentials- vfgkh7myki6y2/F0RQiTX01 Salesforce Ben: https://salesforceben.com/ Gemma Blezard: http://gemmablezard.com/ Ladies Be Architects: https://www.youtube.com/channel/UCeEH6YG30ajz2jLBfYoDjRQ Martin Humpolec: https://martinhumpolec.cz/ References
  23. 23. Thank you! #CD22

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