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PRII Annual Conference 2013: PR at the Media Crossroads


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Join us on Thursday 25 April at the Clyde Court Hotel in Dublin to hear the inside scoop from a top-line panel of experts across traditional, digital and social media on ways to maximise your communication initiatives in the context of a new media reality. Book online at

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PRII Annual Conference 2013: PR at the Media Crossroads

  1. 1. Public Relations Institute of Ireland – Annual Conference 2013 Clyde Court HotelPR AT THE MEDIA Ballsbridge Dublin 4CROSSROADS Thursday 25 April 2013Kevin Bakhurst Professor John HorganManaging Director of News & Current Affairs, RTÉ Press OmbudsmanPaddy Cosgrave Ann O’DeaFounder, Web Summit series and F.ounders CEO, Siliconrepublic.comDr. Gavan Titley & Dr. Roderick Flynn Georgina BowesCentre for the Study of Media, Power and the Public Head of Digital Communications, Glanbia Consumer FoodsKay McCarthy Gareth O’ConnorManaging Director, MCCP – THE PLANNING AGENCY Social News Specialist, garethnews.comStephen Jio Edel McCarthySocial Media and Community Manager, Dell Digital Marketing Manager, Electric IrelandStephen Rae Lisa ClancyEditor, Irish Independent Director of Communications, GAAAngelina FuscoEditor TV News, BBC Northern Ireland / Our hashtag is #PRIIconf13In association with Supported by
  2. 2. Media fragmentationis here… and it’s hereto stayThe pace of change in the public relations andcommunications industry continues unabated. Everymonth – every week even – ushers in a new wave ofchallenges.With a plethora of platforms now available for sharing,influencing and engaging online, professionalcommunicators need to be increasingly agile whenit comes to devising and executing their PR andcommunications campaigns. Meanwhile, the traditionalmedia’s requirement to put news out faster is addingfuel to an already fast-burning fire – and that’s beforefactoring in the dynamic of citizen journalist.PR at the Media Crossroads explores the evolvingrole of the PR professional in this complex, but exciting,media landscape and offers insights on delivering forclients, both internal and external, in the context of anew reality.Timely and topical content, coupled with a great line-upof speakers, makes our 2013 conference a must-attendevent if you want the inside scoop on the tips and tricksthat will help with your communications initiatives andmaximise opportunities for hard-earned column inches,“shares”, “likes”, “retweets”, “pins” and more.I look forward to seeing you at the conference – it’ll bea great day.Niall Quinn, MPRIIPRII President
  3. 3. PROGRAMME FOR THE DAYConference Chairperson: Matt Cooper, Journalist & Broadcaster8.30-9.20 Registration the field for BBC News, including the 9/11 attack, the Inauguration of President Obama, the Paris Concorde crash and the 1997 Hong Kong handover. He was9.20-9.30 Niall Quinn MPRII, President PRIII also a member of the BBC’s London 2012 Olympics Opening address management team and on the BBC Director General’s leadership group.9.30-10.05 Dr. Gavan Titley & Dr. Roderick Flynn, Centre for the Study of Media, Power and the Public 10.40-11.10 Coffee & Networking Media shake-up and shake-out: How 11.10-11.45 Panel discussion: Stephen Rae, Irish Independent; PR practitioners can stay relevant in Angelina Fusco, BBC Northern Ireland; Professor the new reality John Horgan, Press Ombudsman; and Ann O’Dea, Dr. Gavan Titley is a media sociologist. He is a Lecturer in Media at the School of English, Media and The journalists’ views on the future of Theatre Studies at the National University of Ireland, Maynooth. His research predominantly focuses on journalism media, politics and racism in Europe, and his books include Broadcasting in the New Ireland (2010), The • What is journalism now? Politics of Diversity in Europe (2008) with Alana Lentin, • How are journalists approaching news gathering and a forthcoming book, Hate Speech, Online (2013). and reporting? • Are the days of investigative journalism dead? Gavan has contributed to a wide range of edited • How are consumption patterns changing? books and publications. He is also a regular • Is the PR-journalist relationship still as important contributor on political issues to radio and television as it used to be? in Ireland, and contributes to The Guardian’s • How will media be funded in the future? Comment is Free. With Roddy Flynn, he coordinates • Fallout of the Leveson enquiry: Will it impact on the newly established Centre for the Study of Media, our model of regulation? Power and the Public. Stephen Rae was appointed Editor of both The Irish Dr. Roderick Flynn is a full-time Lecturer at the Independent and in September 2012. School of Communications, Dublin City University, and co-director of the Centre for Media, Power and He is a member of INM’s management executive the Public. group and is currently overseeing a major re- organisation of the Independent’s content provision. He is also lead investigator on the Media Ownership Monitor project at DCU and previously chaired the He previously held the post of editor of the Evening MA in Film and Television Studies. Herald, during which time it grew market share, overseeing its evolution into a successful mid-market His research interests include media and telecoms brand and the only daily paper to grow sales in 2012. policy in Ireland, Europe and the US. The author of He also served as deputy editor, associate editor two books and numerous journal articles, Roddy (news) and security correspondent. has also been published in a variety of mainstream publications including The Irish Times, Magill, Hot Stephen is a qualified barrister, criminologist and Press and Film Ireland. graduate of the DIT School of Journalism. He is also a former editor of the Garda Review.10.05-10.40 Kevin Bakhurst, Managing Director News & Current Angelina Fusco is Editor of Television News at BBC Affairs, RTÉ Northern Ireland. Case study – RTÉ in crisis: In trouble Angelina has more than 30 years’ experience leading a large team covering some of the most financially and reeling from the aftermath politically complex, editorially challenging and of the Prime Time Investigates and Frontline sensitive stories in any part of Western Europe. For debacles, where to next for the State the last 14 years she has been directly responsible broadcaster? for the content of all BBC television news programmes in NI, many of which have concerned stories which Kevin Bakhurst was appointed to the position of have made world headlines. Managing Director, RTÉ News and Current Affairs in July 2012. Recently Angelina worked for 12 months as a trainer at the BBC’s prestigious College of Journalism in Formerly Deputy Head of the BBC Newsroom, Kevin London. Her role involved working with senior staff oversaw BBC TV News, Radio News and the BBC from the BBC and other news organisations from News website. He also played a lead role in creating around the world on issues such as editorial the BBC Multimedia newsroom and the move by BBC leadership and editorial values. In 2012 she was News to its new premises in central London. awarded an Ochberg Fellowship at the Dart Centre for Journalism and Trauma at Columbia University’s He was appointed Controller of the BBC News School of Journalism. Channel in December 2005. Before that, he was Editor of the BBC Ten O’Clock News programme for Professor John Horgan was appointed Ireland’s first two years, which won several awards including two Press Ombudsman in August 2007. BAFTAs, a Royal Television Society Award and an RTS News Event award. Professor Horgan, who started his journalistic career on the Evening Press in 1962 and subsequently Kevin also worked on a number of major stories in worked as a staff journalist on the Catholic Herald
  4. 4. and The Irish Times, has been a frequent contributor to a wide range of print and electronic media in Ireland 1.00-2.20 Lunch & Networking and abroad. He became a member of Seanad Éireann in 1969 and subsequently served in Dáil Éireann and in the European Parliament. 2.20-2.55 Paddy Cosgrave, Founder of F.ounders and the Web Summit series He joined the staff of Dublin City University (then the National Institute of Higher Education) in 1983 and “All it takes is one success”: Brand building was appointed Professor of Journalism at DCU in in the digital age 1999. He has been a member of the Interim Radio Commission, of the Commission on the Newspaper Paddy Cosgrave is a Political Science graduate Industry, and of the Forum on Broadcasting. He is the of Trinity College Dublin. He is best known for his author of a number of books on Irish media, and of a role in the development of the Web Summit series number of political biographies. and F.ounders, an annual private gathering of some of the world’s leading tech company founders Ann O’Dea is co-founder, CEO and editor-in-chief described as “Davos for Geeks” by Bloomberg. of, Ireland’s leading online technology and innovation news service, which In 2009, Paddy co-founded the Undergraduate celebrates eleven years online in 2013. She is Awards of Ireland and Northern Ireland, former editor-in-chief of Irish Director magazine a foundation that supports and celebrates and, which she also outstanding undergraduate students throughout co-founded. the island of Ireland. He previously co-founded MiCandidate, a service11.45-12.20 Kay McCarthy, Founder and Managing Director, that provided real time political content to media MCCP – THE PLANNING AGENCY companies in 25 European countries. It was acquired in 2009. Defining PR in a world where brands need to redefine their purpose Separately, Paddy has provided consultancy to Hilary Clinton’s Senior Advisor on Communications Kay McCarthy has more than 22 years’ experience and has advised the Chairman of the UN Global in developing brand, communication and innovation Alliance on ICT and Development. In 2008 he was strategies. selected by the UN as a Global e-Leader for Youth and ICT. She previously worked in research, planning and senior brand management at Diageo on the Guinness brand. She moved agency side to head up planning at 2.55-3.45 Panel discussion: Georgina Bowes, Glanbia Consumer Foods; Gareth O’Connor,; Edel McCann Erickson Dublin before moving to London to McCarthy, Electric Ireland; and Lisa Clancy, GAA lead the communications planning function at EMEA level on many global accounts. Social media’s place in the media mix Kay has won several awards including two Euro Effies for work on Tourism Ireland International and Xbox • Approaching and analysing the relevancy of social in EMEA, and Adfx and AIM awards for her work on media channels and investing in them appropriately Tullamore Dew, Unilever, NTL, Sprite, Diet Coke and • Unlocking the value of social data and establishing Heineken. the correlation between brand preferences and communication needs • How to drive customer and/or media engagement Five years ago, Kay set up MCCP to bring best in • The role of ‘influencers’ in strengthening a brand class independent strategy and insight planning to • Measuring and evaluating your efforts brands in Ireland and internationally. • Impact of an online presence on brand reputation12.20-12.55 Stephen Jio, Global Tablet & Gaming Digital Product Georgina Bowes is Head of Digital Communications Marketing Manager / Social Media & Community at Glanbia Consumer Foods. Professional, Dell A champion of business and brand engagement in social media, Gina previously successfully devised, Case study: Internal alignment – how to place delivered and measured the social media strategy social at the heart of your organisation and ROI across eircom, eMobile and Meteor, winning several awards at industry level along the way. Stephen Jio is a member of Dell’s Digital Marketing team. As the Global Online Marketing Manager for At Glanbia, she is responsible for the digital strategy tablets and gaming products, he is responsible for of the company’s portfolio of consumer brands, which providing an environment for customers to learn, include Avonmore and Kilmeaden. understand and purchase their portfolio of tablets and gaming products online. Gareth O’Connor is an experienced journalist, broadcaster and storyteller. He worked at Ireland’s A strong advocate of social engagement, Stephen national station, RTÉ, for 18 years, most recently is also a Dell Social Media Expert, participating as editor of News on Two for RTÉ Two Television, with the social community on various technology where he was also responsible for helping to subjects. The creator of Dell‘s initial Social Media introduce social media news tools into the RTÉ Consumer strategy in EMEA, he formerly managed newsroom. many of Dell‘s EMEA Facebook and Twitter accounts and set up locally based outreach teams for social He developed his curation skills at social media engagement on behalf of Dell EMEA. news agency Storyful, where he was appointed the company’s first Director of News Gathering in early Stephen provides training and mentoring services to 2012. This involved finding, verifying and supplying Dell employees in social media and has participated news content to international media companies in many conferences throughout Europe and the Middle including the BBC, Channel 4, ABC and the East, speaking in particular on the importance of social New York Times. participation across all employee levels and functions. In January, Gareth established, Originally from the USA, Stephen lived in the San offering specialist social news curation and editorial Francisco area and then in New York City before services, in addition to social media consultancy settling in Ireland 12 years ago. He can be reached and training. on Twitter @stephenjatdell.
  5. 5. Edel McCarthy is Digital Marketing Manager for Electric Ireland. At Electric Ireland she is part of the team that implemented the new Electric Ireland brand and the launch of competitive electricity and gas offerings. She is responsible for leading digital marketing strategy and plans for the organisation to support business priorities in terms of retention, sales and brand. This includes everything from social media strategy, customer care through JOIN US ON social media and digitally-led brand campaigns, to driving effectiveness in online sales and 25 APRIL TO…. harnessing digital innovation to deliver business and brand value. • Find out what’s coming Edel has extensive marketing experience and down the tracks for started her career in a number of exciting Irish start-up organisations including Openet Telecom. traditional and digital media She then moved to eircom before joining Microsoft and how you should react as Marketing Manager for their Xbox and games division. to those changes Edel loves the opportunities that digital marketing and social media presents to brands (and marketers!). You • Gain insider tips from key can follow Edel on Twitter @edelmccarthy. players across the media Lisa Clancy was appointed Director of Communications landscape for the GAA in September 2008. Prior to her current role, Lisa was Head of Corporate Communications for the Health Service Executive (HSE) where she • Identify the best mix of was responsible for the communications plan, tools to adopt to target communications in national emergency planning, brand management and corporate publications. and reach customers, employees and She served as Director of Communications for the Southern Health Board where she had responsibility other stakeholders for internal and external communication and media management. She also worked in the private sector as Marketing Manager for Dulux Paints Ireland and • Accelerate your learning in financial services in London. in online brand building Lisa holds an MBA from Trinity College, Dublin and practices is an avid Dublin supporter and Kilmacud Crokes member. • Network with your peers in a rewarding, supportive3.45-3.55 Niall Quinn MPRII, President PRII Closing remarks environment Sponsors:
  6. 6. REGISTRATION FORMFax your registration to 01 676 4562 Please photocopy and complete one form per attendeePR AT THE MEDIA CROSSROADSThursday 25 April 2013. Clyde Court Hotel, Dublin 4. Please register me to attend PR AT THE MEDIA CROSSROADSPersonal detailsFirst name Family nameJob title DepartmentCompanyAddressTel E-mailRegistration fees Please tick relevant box EARLY BIRD! Early Bird rate (valid until Thursday 04 April) Book before 04 April 2013 PRII member U225 Non-member U325 ----- Full conference rate (after Thursday 04 April) 3 FOR 2 OFFER! Register three delegates PRII member U255 Non-member U355 from the same organisation and pay for two. Student members – please contact us for details of rates availableHow would you like to pay? Cheque for enclosed, made payable to the PRII Please invoice me. Quote purchase order no. Please charge my card (tick one): Visa MasterCard LaserCard number Card expiry dateCardholder’s nameCardholder’s address (if different)Signature DateCancellations and substitutions. Cancellations must be received in writing and 8 Upper Fitzwilliam Street, Dublin 2will not be taken over the phone. Regrettably, no refund can be made for T. 01 661 8004 F. 01 676 4562 fabrice@encoredesign.eucancellations received less than 10 working days prior to the conference date.Substitutions may be made at any time – please notify us as soon as possible. E. W.