Liquidity: the critical mass that provides enough
volume of supply and demand for transactions to
take place.
Matching eff...
Percentage of listings that lead to transactions:
measures the liquidity of the market.
Percentage of searches that lead t...
facebook.com/Cypsel twitter.com/CypselUK
Slideshare.net/Cypsel Cypsel.wordpress.com
www.cypsel.com
How markets work
How markets work
How markets work
How markets work
How markets work
How markets work
How markets work
How markets work
How markets work
How markets work
How markets work
How markets work
How markets work
How markets work
How markets work
How markets work
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How markets work

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  • You can find an excellent article on success factors and metrics for markets by Sangeet Paul Choudary here: http://platformed.info/online-marketplace-metrics/
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How markets work

  1. 1. Liquidity: the critical mass that provides enough volume of supply and demand for transactions to take place. Matching efficiency: how easy it is for buyers and sellers to meet up and begin trading. Quality of participants: how can participants know that they are dealing with honest and trustworthy people. Based on the article by S.P. Choudary http://platformed.info/online-marketplace-metrics/
  2. 2. Percentage of listings that lead to transactions: measures the liquidity of the market. Percentage of searches that lead to profile visits: measures the matching efficiency of the market and shows how well curated is the service. Percentage of recommendations per number of transactions: measures the quality of the participants in the market and shows how well curated they are. Based on the article by S.P. Choudary http://platformed.info/online-marketplace-metrics/
  3. 3. facebook.com/Cypsel twitter.com/CypselUK Slideshare.net/Cypsel Cypsel.wordpress.com
  4. 4. www.cypsel.com

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