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Digital business has moved from an aspiration to the new norm. Companies have embraced cloud, mobile and analytics to engage customers and propel growth. They’re also charting new territory with digital services driven by the Internet of Things and cognitive computing to create new business models and revenue streams.
The IBM Center for Applied Insights has been tracking these trends and analyzing how leading organizations create strategic advantage. We’ve tapped into the experience of leading organizations around the world to highlight patterns of adoption and best practices for companies embarking on or advancing key business priorities that drive the digital enterprise. We focus on what organizations
are doing and how they succeed.
This report aggregates insights from various quantitative and qualitative studies recently conducted by the Center. From the proven to the cutting edge, these are the trends that are empowering organizations.