Social Media For Job Search


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Social Media For Job Search

  1. 1. Social Media: Fad or Your Future Engage in Social Media for Job Search by Cindy Ludford for the Job Search Circle
  2. 2. Why Should I Learn Social Media <ul><li>Let’s talk about change… </li></ul><ul><ul><li>Remember when you were first introduced to the Internet and E-Mail? </li></ul></ul><ul><ul><ul><li>How did you feel about it then? </li></ul></ul></ul><ul><ul><ul><li>How does it impact your day to day life now? </li></ul></ul></ul><ul><ul><ul><li>Generation Y and Z consider e-mail passe. </li></ul></ul></ul><ul><li>Social Media is the fastest growing industry in the United States </li></ul><ul><ul><li>This equals unsurmountable job opportunities for those who wish to embrace the change </li></ul></ul><ul><ul><li>Companies are incorporating Social Media platforms and requiring proficiency of employees at a rapid pace </li></ul></ul><ul><ul><li>Social Media provides the avenue for Job Search research and network development not found in other avenues </li></ul></ul>
  3. 3. What is Social Media? <ul><li>Social Media makes people and services visible </li></ul><ul><li>Social Media allows companies and individuals to exchange information </li></ul><ul><li>There are a million different definitions from a million different people, but over at Duct Tape Marketing they say “social media is the use of technology combined with social interaction to create or co-create value .” </li></ul>
  4. 4. Is Social Media a Fad? <ul><li>Or the biggest shift since the Industrial Revolution? </li></ul><ul><ul><li>96% of Millennials have joined a social network </li></ul></ul><ul><ul><li>Facebook tops Google for weekly traffic in the U.S </li></ul></ul><ul><ul><li>1 out of 8 couples married in the U.S. met via social media </li></ul></ul><ul><ul><li>78% of consumers trust social media peer recommendations. Only 14% trust advertisements </li></ul></ul><ul><ul><li>It’s NOT A FAD, but rather a fundamental shift in the way we communicate. </li></ul></ul><ul><ul><li>Social Media is here to stay! </li></ul></ul>
  5. 5. Years to Reach 50 Million Users <ul><li>Radio – 38 years </li></ul><ul><li>TV – 13 years </li></ul><ul><li>Internet – 4 years </li></ul><ul><li>iPod – 3 years with 1 billion downloads in 9 months </li></ul><ul><li>Facebook – added over 200 million users in less than a year </li></ul>
  6. 6. Traditional Advertising Decline <ul><li>Only 18% of traditional TV campaigns generate a positive ROI </li></ul><ul><li>90% of people skip tv ads via TiVo/DVR </li></ul><ul><li>Kindle eBooks Outsold paper books last Christmas </li></ul><ul><li>24 of the 25 Largest Newspapers are experiencing record declines in circulation </li></ul><ul><li>Print industry is scrambling to provide eCommerce sites due to the drastic decline in hard copy advertising </li></ul>
  7. 7. Social Media ROI <ul><li>Will still exist in 5 years </li></ul><ul><li>Social Media spending is expected to increase from $716M in 2008 to $3.1B in 2014 </li></ul><ul><li>Social Media spending is growing faster than any other interactive marketing category </li></ul><ul><li>86% of Marketers plan to increase Social Media budgets in 2010 </li></ul><ul><li>83% of CMO’s are tracking their number of fans in Social Media </li></ul><ul><li>88% of executives at US non-profits use social media </li></ul>
  8. 8. Social Media = Branding <ul><li>25% of search results for the World’s Top 20 largest brands are links to user-generated content. </li></ul><ul><li>34% of bloggers post opinions about products & brands. </li></ul><ul><li>Do you like what they are saying about your brand? YOU BETTER! </li></ul>
  9. 9. Social Media Platforms <ul><li>Communication – Facebook, Twitter </li></ul><ul><li>Education – Transition Agencies, LHH </li></ul><ul><li>IM – Instant Messaging, Yahoo </li></ul><ul><li>Blogs – Category Specific Information </li></ul><ul><li>Video – YouTube </li></ul><ul><li>Podcasts – iTunes </li></ul><ul><li>Job Search – LinkedIn, Career Builder </li></ul>
  10. 10. Social Media Platforms
  11. 11. How Does This Apply to Me? <ul><li>Increase your visibility online both personally and professionally, but keep them separate! </li></ul><ul><li>Listen first, sell second and find out: </li></ul><ul><ul><li>If your professional Title and skill level is sustainable </li></ul></ul><ul><ul><li>Who are the companies to work for based on current employee opinion </li></ul></ul><ul><ul><li>Where you can obtain FREE education: YouTube and other Transitional Organizations </li></ul></ul><ul><ul><li>Answers to all the other career development questions you might have </li></ul></ul>
  12. 12. Rules For All Social Media <ul><li>Separate Personal from Professional </li></ul><ul><li>Don’t say anything on any site you don’t want others to repeat or use to interpret your character! </li></ul><ul><li>Give more than you receive </li></ul><ul><ul><li>Don’t flood people with requests for help </li></ul></ul><ul><li>Be nice and respectful </li></ul><ul><ul><li>Negativity and nastiness will get you nowhere. If you have a complaint, suggest a solution </li></ul></ul><ul><li>Be accountable for your actions </li></ul>
  13. 13. Facebook – Did You Know? <ul><li>60 million status updates happen on Facebook daily </li></ul><ul><li>If Facebook were a country it would be the 3 rd largest </li></ul><ul><li>Fastest growing segment on Facebook is 55-65 year-old females </li></ul><ul><li>99% of online retailers plan to have a Facebook page by 2011 </li></ul><ul><ul><li>Imagine what this means for bad customer experiences! You will know about them and they better be resolved quickly and to the customers satisfaction! </li></ul></ul>
  14. 14. Facebook – Job Search Tips <ul><li> </li></ul><ul><li>Familiarize Yourself with the Help Feature at the bottom right corner of the home page. </li></ul>Search ‘Create a page’ if you’d like to create a page for a Local Business, Brand, Product, Organization, Artist, Band or Public Figure. Community and Group pages are also available. Check security settings once a month!
  15. 15. Twitter – Did You Know? <ul><li>Best Buy has over 2,500 employees helping customers on Twitter as part of the Twelpforce initiative </li></ul><ul><li>Dell has attributed over $6.5M in revenue directly to Twitter </li></ul><ul><li>91% of online retailers plan to have a Twitter page by 2011 </li></ul><ul><li>53% of Fortune 500’s have at least one active Twitter account </li></ul><ul><li>56% of Twitter users use the service for business purposes </li></ul><ul><li>Some of the best discounts, coupons, rebates and contests can only be found on Twitter </li></ul>
  16. 16. Twitter – Job Search Tips <ul><li>Use Twitter to discover what’s happening right now anywhere in the world. </li></ul><ul><li>Use your Twitter account to follow companies, networks, alumni groups, industry experts etc. </li></ul><ul><li>Re-Tweet articles of interest that apply to your profession </li></ul><ul><ul><li>You can Add articles of interest to your LinkedIn and Facebook pages to draw interest to YOU ! </li></ul></ul><ul><li>Utilize the ‘Help’ Center for all answers </li></ul>
  17. 17. LinkedIn – Did You Know? <ul><li>Use LinkedIn to re-connect with professionals, power your career and get answers to your professional questions. </li></ul><ul><li>80% of companies use social media for recruitment. 95% of these are using LinkedIn </li></ul><ul><li>50% of participants are decision makers in their companies! </li></ul>
  18. 18. LinkedIn – Job Search Help
  19. 19. Just Do It! <ul><li>Word of Mouth = World of Mouth </li></ul><ul><li>We no longer search for the news, products and services. They will find us via Social Media! </li></ul><ul><li>“ We don’t have a choice on WHETHER </li></ul><ul><li>WE DO social media, </li></ul><ul><li>The question is HOW WELL WE DO it.” </li></ul><ul><li>Erik Qualman </li></ul>
  20. 20. Resources <ul><li>Social Media Revolution 2 – YouTube </li></ul><ul><li>Social Media for Business: 31 Stats and Anecdotes – Adam Schoenfeld: YouTube </li></ul><ul><li>SocialProfitFormula – Don Crowther </li></ul>