As interactive marketing budgets and activities increase, right along with the number of marketing channels, marketers need to take stock of what their money is buying them.
How do you retain leads and keep them from turning to online research and social media channels for information that you can’t control?
15. Leads Go Searching Online 86% search for health-related info 71% start patient research on search engines 78% use online mediums for CME courses More than 80 million adults use social media as health resource 61% of adults search for health info online 69% of tech buyers use social media, and it influences their buying decisions
19. Aim Your Strategy AIM YOUR DIGITAL STRATEGY TO TARGET PEOPLE BEFORE THEY FALL OUT OF YOUR FUNNEL. KEEP THAT CAPTIVE AUDIENCE CAPTIVATED!
20. Putting an End to Funnel Fallout A proactive digital strategy can plug your marketing funnel and realize sales from the elusive 50+ percent that are now drifting away from your brand.