Cymbal Interactive Explained

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A brief look at Cymbal Interactive - and how it can help healthcare marketers.

Cymbal Interactive helps healthcare companies strategically navigate interactive media and execute digital marketing campaigns with breakthrough results

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  • This slide communicates that often, interactive marketing spend is often an “experiment”
  • Cymbal Interactive Explained

    1. 1. Who We Are<br />How We Can Help<br />
    2. 2. Cymbal Interactive Is a Nucleus Group Company<br />
    3. 3. (strategy)<br />(creative)<br />(four affiliated companies focused exclusively on healthcare)<br />(digital)<br />(insight)<br />
    4. 4. (strategy)<br />(creative)<br />(four affiliated companies focused exclusively on healthcare)<br />(digital)<br />(insight)<br />
    5. 5. HEALTHCARE MARKETER<br />HEALTHCARE MARKETER<br />MEDICAL/LEGAL/REGULATORY<br />MEDICAL/LEGAL/REGULATORY<br />Home<br />Family<br />nurse<br />Primary care physician<br />Hospital Specialist Nurse<br />SNF<br />Nurse<br />Laboratorians<br />SNF<br />Nurse Medical director<br />ALF<br />Nurse Physician<br />HEALTHCARE PROFESSIONAL<br />CAREGIVER<br />ALF<br />Nurse Physician on staff<br />PATIENT <br />(Consumer)<br />Govt./<br />Military<br />PBM<br />Medicaid<br />Disease<br />management <br />Medicare<br />INFLUENCER<br />PAYOR<br />Information sources<br />Private health plan<br />Pharmacists<br />Self-insured<br />company plan<br />Peers / Fellow patients<br />Healthcare Marketing: Our View<br />
    6. 6. Healthcare marketing is changing with increased spend on interactive media<br />
    7. 7. Interactive Marketing and Digital Media is<br />NOT an experiment<br />
    8. 8. Often, no CLEAR path exists <br />
    9. 9. We can help healthcare companies<br />NAVIGATE digital marketing<br />
    10. 10. Creating campaigns that ENHANCE existing strategy<br />
    11. 11. Helping you OPTIMIZE your <br />marketing mix and marketing spend<br />
    12. 12. And MAXIMIZING revenue <br />
    13. 13. Our healthcare experience, <br />means that you don’t have to teach us…<br />
    14. 14. How?<br />
    15. 15. STRATEGIC analysis and planning<br />
    16. 16. creating AWARENESS<br />
    17. 17. improving EDUCATION<br />
    18. 18. driving ADOPTION<br />
    19. 19. increasing EVANGELISM<br />
    20. 20. Digital Solutions for Healthcare Marketers<br />INCREASE<br />EVANGELISM<br />CREATE <br />AWARENESS<br />DRIVE<br />ADOPTION<br />IMPROVE<br />EDUCATION<br />
    21. 21. Analysis Informs Ongoing Success<br /><ul><li>Digital marketing planning and strategic sessions
    22. 22. Customer insight solutions and market research
    23. 23. Social media sentiment analysis
    24. 24. In-depth marketing analytics and reporting</li></li></ul><li>Test drive our custom solution finder<br />www.cymbalinteractive.com<br />THANK YOU<br />

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