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8 Essential Tips to Build Relationships With Customers on Pinterest

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We interviewed 8 small businesses about their use of Pinterest and how they connect with customers there. They shared their experience with us and here's what we learned: 8 great lessons on how to actually connect with customers on a visual social media.

Published in: Social Media
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8 Essential Tips to Build Relationships With Customers on Pinterest

  1. A Pinning love story essential tips to build relationships with customers on pinterest 8
  2. Did you know that Pinterest generates more referral traffic than combined
  3. Making it the 4th biggest source of traffic
  4. When we found that out we tried to hack our pinterest growth Oh great another growth hacker, just what I needed...
  5. Except we failed! HUGE FAIL
  6. We wrote an article about it CLICk here to read it Obviously we didn’t growth hack this one either
  7. So we thought enough about us! Yeah, we’ve had enough! We can’t only talk about failure, it’s depressing lets ask others about their success with pinterest
  8. And here you go: 8 super valuable lessons from successful pinners
  9. 1 Customers want to see what they are buying A valuable lesson from Costa Rica Monkey Tours
  10. We have found an increase in our sales as nowadays customers are looking for more audio & visual concepts to make their purchasing decision. Focus on customers in the description & link to your website Show photos of people using your service. and having fun Costa Rica Monkey Tours
  11. What we learned from them CLICk here to read all about their experience feature pictures of customers take part in group boards advertize an experience foster a community
  12. 2 Give customers the fame they deserve A valuable lesson from Pudge’s steaks
  13. Pudge’s Steaks We pin pictures of customers who participate in the «Pudge’s Challenge», which is very well received since people generally like the recognition Question to engage followers give customers the recognition they deserve
  14. What we learned from them CLICk here to read all about their experience let your customers shine for you personal photos are shared more easily engage with existing customers give your brand a personality
  15. 3 Adapt to your Pinterest audience A valuable lesson from Parker’s Crazy Cookies
  16. Parker’s Crazy Cookies People usually buy our cookies for events, which is perfect for Pinterest since users are often scrapbooking and looking for parties ideas there. So, we adapted and created event-focused boards. Use precise description and hashtags to reach a specific niche show finished product as a proof of what you can do
  17. What we learned from them CLICk here to read all about their experience FIT YOUR MESSAGE TO A POPULAR PINTEREST TOPIC SHOW PEOPLE HOW THEY CAN USE YOUR PRODUCT THINK SCRAPBOOKING! POST REGULARLY
  18. 4 Share something you are passionate about A valuable lesson from Blue Pine Outdoors
  19. Blue Pine Outdoors The thing I love the most is seeing and talking to people who are like me, wish they could paddle as a full time job. Posting pictures help when we can’t be on the water. Associate your own activity to a popular theme on pinterest - travel here- Sell people dreams with beautiful pictures
  20. What we learned from them CLICk here to read all about their experience share your passion, not your job connect with like-minded people sell people dreams get ideas from followers
  21. 5 Use Pinterest analytics to spot trending products A valuable lesson from Boot Barn
  22. Boot Barn We’ve learned to connect with our customers like never before. Through Pinterest’s new analytic tool, we can see what products are receiving the most traction. track repins and likes with analytics to identify trending products respond to every comment
  23. What we learned from them CLICk here to read all about their experience ANALIZE AND OPTIMIZE PERFORMANCE HOLD CONTESTS TO ENGAGE CUSTOMERS Use direct messages with Businesses COMMENT ON CUSTOMERS BOARDS
  24. 6 Ask yourself what’s in there for your customers A valuable lesson from Marvelous Mold ? ?
  25. Marvelous Molds If there is a benefit for your customers when participating on your page and sharing your content, you will see the best result. Provide tutorials on how to use your product experiment with different formats - video, slides...- and link to your other social media channels
  26. What we learned from them CLICk here to read all about their experience Publish tips on how to use your product promote customers creations find visual friendly content never make it all about you
  27. 7 Use Pinterest as a Source of inspiration A valuable lesson from Vinyl Impression
  28. Vinyl Impression We are a visual company, made up of visual thinkers and as a result our Pinterest usage organically begun with us pinning a multitude of things we were inspired by. use product rich pins to display price and availabily under your pin feature your product in a larger environment
  29. What we learned from them CLICk here to read all about their experience Use pinterest to inspire and get inspired celebrate successful projects with customers feature your product in a larger context sell a lifestyle
  30. 8 Always try to build an emotional connection A valuable lesson from Project Repat
  31. Project Repat Our service requires people to really trust us - we are preserving their memories - all the Pinterest posts help us build an emotional connection with current and future customers appeal to your customers feelings with emotional messaging publish pictures of happu customers using your product
  32. What we learned from them CLICk here to read all about their experience Use pictures to build trust Showcase unique products pin to build emotional connections Give a tangible proof of what you can do
  33. To sum it all up Show finished products Put customers in the spotlight Adapt to Pinterest Share your passion 1 2 3 4 Improve with analytics Have a win-win approach Inspire and get inspired Build emotional connections ? 5 6 7 8
  34. About Customericare A simple video chat plugin to help you connect with customers right on your website x CLICk here to FIND OUT MORE
  35. Thank you! connect with us on social media and at customericare.com

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