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By Deb Monfette, Customer Engagement Magazine | @DebMonfette
Branding & Engagement HR Conference 2015
Quotes and Tips from 12 Brand Engagement Talent Experts
The Branding Engagement HR (BE HR) Conference 2015, Boston
Is HR in the
Business of
Marketing?

2.
After conversations with more than 100 HR professionals from
the US and Europe, two challenges rose to the top. Branding to attract
the right talent and employee engagement. Thus the BE HR Conference
2015 was born.
We hope this content gives you a fresh perspective on the future
of branding and engaging talent at your companies.
Syncota Ltd, Event Coordinator
This SlideShare tells the story of talent branding and engagement
using quotes from the 12 presenters. I hope to leave you with a visual
image of how you can repackage your content. From conference
speeches, to quotes for SlideShare, to an upcoming article, blog posts,
social media updates, and more. Your imagination has no limits …
Deb Monfette, Content Producer, Customer Engagement Magazine;
Content Creator, Contenttriggers
Overview

3.
Branding & Engagement HR Conference 2015
What is a
brand?
Photo Credits: pixabay.com

4.
What is a brand?
Branding & Engagement HR Conference 2015
Attributes
“People, values, beliefs, offerings”
Perceptions
“What people see you as
and think you stand for”
Reputation
“Collective view of
multiple stakeholders
over the course of time”
Dr. Bouvier Williams, Dir. of Talent
DSM North America

5.
Branding & Engagement HR Conference 2015
Dr. Bouvier Williams, Dir. of Talent
DSM North America

6.
There are 3 types of brands?
Branding & Engagement HR Conference 2015

7.
Personal Brand.
Branding & Engagement HR Conference 2015
“ It’s all about you, achieving what you want,
and your reputation in the industry.”
#1!
Dr. Bouvier Williams, Dir. of Talent
DSM North America

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It’s all about you, achieving what you want, and your reputation in the industry.
“ Demonstrates those characteristics that
inspire you to make an impact in the work you do
and shows the company is a great place to work.”
Employee Brand.
Branding & Engagement HR Conference 2015
#2!
Dr. Bouvier Williams, Dir. of Talent
DSM North America

9.
“ Makes the organization a great place to work
and gives it’s people something to believe in,
from the culture and vision, to the products and services.”
Employer Brand.
Branding & Engagement HR Conference 2015
#3!
Dr. Bouvier Williams, Dir. of Talent
DSM North America

10.
You won’t want to miss these tips
from BE HR 2015 in the next issue of
Customer Engagement Magazine!
CLICK HERE
Discover key
branding tips &
tools 12 leading
talent experts are
using to embrace
digital and attract,
engage, and retain
top talent.
Coming
Soon!
Click the button
below to get
3 Months
Free Access
to Customer
Engagement
Magazine!

11.
“ The most important advice is defining who
you are and what you represent to the public.
Your brand identity will lead you to others ...”
Love Welchel
Chief Talent Officer,
DeVries Global
Branding & Engagement HR Conference 2015
Photo Credits: pixabay.com

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“ But, you need to come out of your offices,
get to know your crowd and who
you’re trying to reach. ”
Branding & Engagement HR Conference 2015
Photo Credits: pixabay.com
Love Welchel
Chief Talent Officer,
DeVries Global

13.
Beth Rudai
Senior HR Manager
TD Bank
Branding & Engagement HR Conference 2015
“ Bucket Your Information …”
What’s their
brand?
What’s your
brand?
How do you connect
your brand with theirs?

14.
“ Branding is an enabler of
employee engagement.”
Dr. Bouvier Williams
Dir. of Talent,
DSM North America
Branding & Engagement HR Conference 2015

15.
“ The cornerstone of engaging employees is
communication based on ...”
Branding & Engagement HR Conference 2015
trust
credibility
Martha Restrepro
Senior Director HR,
Formerly Monster
mutual respect

16.
Branding & Engagement HR Conference 2015
Martha Restrepro
Senior Director HR,
Formerly Monster
Not…

17.
Branding & Engagement HR Conference 2015
” When employees are
truly engaged
it can
transform them and the
people they interact with,
because they
stop asking why
and start embracing
the why not. ”
Dr. Bouvier Williams
Dir. of Talent,
DSM North America

18.
“ Great organizations who don't continuously
Invest in developing a robust portfolio of leaders,
fall behind.”
Branding & Engagement HR Conference 2015
Traci Spero
Director of Talent,
Macy’s

19.
Branding & Engagement HR Conference 2015
Only
32% of organizations have a steady supply
of leaders at the top.
Traci Spero
Director of Talent,
Macy’s

20.
“ HR is also about honesty, focus, and
clear communication.”
Branding & Engagement HR Conference 2015
Roger Ahlfeld
VP HR,
Tedeschi Food Shops
Photo Credits: pixabay.com

21.
“ If there’s a lack
of communication,
people fill in the gaps.”
Branding & Engagement HR Conference 2015
Peggy Frazier
VP Global Talent Acquisition,
Blackbaud
(Formerly Microsoft & Apple)
Photo Credits: pixabay.com

22.
“ Instead of
‘no phone calls please,’
invite people in and
give them the
information
they need.”
Branding & Engagement HR Conference 2015
Bradford Wilkins
VP HR,
Adcap Network Systems
Photo Credits: pixabay.com

23.
“ When you have a new vision or are restructuring,
don’t let people hear it at the water cooler.
Have town hall meetings, present the numbers,
and do it in a group.”
Branding & Engagement HR Conference 2015
Mark Morgenfruh
VP HR,
Larson Design GroupPhoto Credits: pixabay.com

24.
46% of new hires fail in 18
months.
Leadership IQ
Branding & Engagement HR Conference 2015

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89% of the time the cause was attitude.
Leadership IQ
Branding & Engagement HR Conference 2015

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“ Hire for character, train for skill later.”
Branding & Engagement HR Conference 2015
Mark Morgenfruh
VP HR,
Larson Design Group
Photo Credits: pixabay.com

27.
“ How will they acquire the skills …”
Branding & Engagement HR Conference 2015
Bradford Wilkins
VP HR,
Adcap Network Systems

28.
“Be creative and design a modern apprentice
program for professionals in transition.”
Branding & Engagement HR Conference 2015
Bradford Wilkins
VP HR,
Adcap Network Systems

29.
“Engaged means
hands, minds,
and hearts.”
Branding & Engagement HR Conference 2015
Peter McCue
VP HR
TE Connectivity
Photo Credits: pixabay.com

30.
“ Give back. Support community development
programs, do volunteer work, and do it well.”
Branding & Engagement HR Conference 2015
Love Welchel
Chief Talent Officer,
DeVries Global

31.
Branding & Engagement HR Conference 2015
“ Millennials want real time feedback,
online learning, and have
a higher tolerance for risk.”
Dan Schawbel
Founder,
WorkplaceTrends.com

32.
Branding & Engagement HR Conference 2015
“Infuse innovation in your company
and allow people to take risks.”
Dan Schawbel
Founder,
WorkplaceTrends.com

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Branding & Engagement HR Conference 2015
4 Key Motivators engaging people:
1. Success
2. Need for connection
3. Recognition
4. Seeing progress
Badgeville’s Behavior Lab

34.
Branding & Engagement HR Conference 2015
“ Use game thinking to motivate and engage people to
solve problems in a fun environment.”
Dan Schawbel
Founder,
WorkplaceTrends.com
Photo Credits: Picjumbo | Viktor Hanacek

35.
Branding & Engagement HR Conference 2015
How are companies using games?
• Employee engagement
• Recruiting
• Training
• Marketing and PR
• Competitions
Dan Schawbel
Founder,
WorkplaceTrends.com

36.
Branding & Engagement HR Conference 2015
“ The global gamification market will grow
68.4% through 2018.”
TechNavio

37.
“ Continue to attract and grow productive
people through …”
Branding & Engagement HR Conference 2015
Love Welchel
Chief Talent Officer,
DeVries Global
Relocations to work in new areas
Stretch assignments to other countries
Health and wellness programs
CEO lunch and learnsFinancial Health Fairs
Participate in social trends
Green office certification
Charitable giving, corporate matching
ContestsExposure to experts and famous brands

38.
Branding & Engagement HR Conference 2015
“ Use on demand video interviews instead
of resumes. It shows the candidates
personal brand in their best light.”
Peggy Frazier
VP Global Talent Acquisition,
Blackbaud
(Formerly Microsoft & Apple)
https://www.sparkhire.com

39.
“ Reinvent. Brand like a marketing department,
and go out and find talent.”
Branding & Engagement HR Conference 2015
Peggy Frazier
VP Global Talent Acquisition,
Blackbaud
(Formerly Microsoft & Apple)
Photo Credits: pixabay.com

40.
“It’s not who you know, but
who your contacts know.”
Branding & Engagement HR Conference 2015
Theresa Nordstrom
VP HR,
Benaissance

41.
“Create an
Employee Referral
Program with a
personal touch.
The secret
is how you plan
and implement it.”
Branding & Engagement HR Conference 2015
Theresa Nordstrom
VP HR,
Benaissance
Photo Credits: pixabay.com

42.
Case Study Results:
In 1 year this company saved $560,000 in 3rd party fees
and $20,700 per Hire by using a well planned Employee
Referral Program.
Branding & Engagement HR Conference 2015
Theresa Nordstrom
VP HR,
Benaissance

43.
“Use tools to measure talent and progress
regularly.”
Branding & Engagement HR Conference 2015
Photo Credits: pixabay.com
Roger Ahlfeld
VP HR,
Tedeschi
Food Shops

44.
“ Building the talent pipeline
requires you to focus
internally
on candidates
as you monitor
their growth and their interest.”
Branding & Engagement HR Conference 2015
Roger Ahlfeld
VP HR,
Tedeschi Food Shops

45.
“ We use monthly pulse surveys to monitor
employee engagement. A different sample
is sent each month to a different region.
Everyone completes it 2x a year. We leave
open questions for each business unit (BU)
as needed for real-time, personalized
feedback. Our managers get motivated
in each BU when we post the results.”
Branding & Engagement HR Conference 2015
Peter McCue
VP HR,
TE Connectivity

46.
Other tools shared to measure
talent and track progress:
• Personality assessments
• KSA – Knowledge, Skills and Ability
Development Plans
• Coaching
• Rewards
• Engagement Surveys
• Peer discussions and tracking
Branding & Engagement HR Conference 2015

47.
“ Branding is an emotional
connection,
make it a priority.”
Branding & Engagement HR Conference 2015
Beth Rudai
Senior HR Manager,
TD Bank

48.
Branding & Engagement HR Conference 2015
Bradford Wilkins
VP HR,
Adcap Network Systems

49.
Peggy Frazier
VP Global Talent
Acquisition,
Blackbaud
If you like me, please share.
Branding & Engagement HR 2015 Conference

50.
Branding & Engagement HR Conference 2015
Many thanks to the HR and Talent Ex perts
for sharing all their insights at BE HR 2015:
• Dr. Bouvier Williams, Chairman, Sr. Director Talent; DSM North America
• Traci Spero, Director Talent; Macy’s
• Brad Wilkins, VP of HR; Adcap Network Systems
• Dan Schawbel, Founder; WorkplaceTrends.com
• Beth Rudai, Senior HR Manager, TD Bank – “Is HR in the Business of Marketing?”
• Love Whelchel, Global Chief Talent Officer; DeVries Global
• Martha Restrepo, Senior Director HR; Formerly Monster
• Peggy Frazier, VP Global Talent; Blackbaud (formerly Mocrosoft and Apple)
• Peter McCue, VP HR; TE Connectivity
• Mark Morgenfruh, VP HR; Larson Design Group
• Theresa Nordstrom, VP HR; Benaissance
• Roger Ahlfeld, VP HR; Tedeschi Foods
• Syncota, B2B Media &Information Company, Event Coordinator

51.
Presentation Created By
Deb Monfette,
Content Marketing
Producer & Contributor for
Customer Engagement
Magazine
and Content Creator at
Contenttriggers
For more information on Engaging Customers …
Follow me @debmonfette
Thanks for viewing!

52.
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53.
You won’t want to miss these tips
from BE HR 2015 in the next issue of
Customer Engagement Magazine!
CLICK HERE
Discover key
branding tips &
tools 12 leading
talent experts are
using to embrace
digital and attract,
engage, and retain
top talent.
Coming
Soon!
Click the button
below to get
3 Months
Free Access
to Customer
Engagement
Magazine!