#CustServ Exchange Advertising/Sponsor Info

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#CustServ Exchange Advertising/Sponsor Info

  1. 1. #CustServ Exchange Advertising/Sponsor Information
  2. 2. #CustServ Exchange Advertising/Sponsor Information <ul><li>Description of #CustServ Exchange Network </li></ul><ul><li>The #CustServ Exchange social network is an expansion of a broad and diverse community </li></ul><ul><li>focused on revolutionizing customer service across economic segments world-wide. </li></ul><ul><li>Based on the highly popular weekly Twitter chat #CustServ, the #CustServ Exchange </li></ul><ul><li>was launched with the following goals: </li></ul><ul><ul><li>Curation of content </li></ul></ul><ul><ul><li>Expand the community </li></ul></ul><ul><ul><li>Deepen and expand the conversations </li></ul></ul><ul><ul><li>Provide a global customer service clearinghouse across industries </li></ul></ul><ul><ul><li>Provide brands of all sizes with: </li></ul></ul><ul><ul><ul><li>Feedback on their customer care </li></ul></ul></ul><ul><ul><ul><li>Engagement opportunities with consumers and centers of influence </li></ul></ul></ul><ul><ul><ul><li>Best practice theory culled from broad based discussions </li></ul></ul></ul><ul><ul><li>Provide customer care and relationship management suppliers a global touch-point to prospective purchasers </li></ul></ul><ul><ul><ul><li>Software solution providers </li></ul></ul></ul><ul><ul><ul><li>Research firms </li></ul></ul></ul><ul><ul><ul><li>Public Relations firms </li></ul></ul></ul><ul><ul><ul><li>Marketing agencies </li></ul></ul></ul>
  3. 3. #CustServ Exchange Advertising/Sponsor Information <ul><li>#CustServ Exchange Growth Targets </li></ul><ul><li>The goal of #CustServ Exchange is to be recognized as the global clearinghouse of leading and best practice content discussion in the industry of customer service across all economic sectors; commercial, governmental and not-for-profit. </li></ul><ul><ul><li>2011 4,000 members </li></ul></ul><ul><ul><li>2012 10,000 members </li></ul></ul>
  4. 4. #CustServ Exchange Advertising/Sponsor Information <ul><li>Community Description </li></ul><ul><li>Weekly Twitter Chat #CustServ Community </li></ul><ul><li>Since the Twitter chat #CustServ launched in December 2009, the following community demographics are present today: </li></ul><ul><ul><li>Over 115,000 archived tweets between April 2010 and May 2011 (first year average 9000 tweets per month) </li></ul></ul><ul><ul><li>Participants from every continent </li></ul></ul><ul><ul><li>Participants range from consumers to global C-Execs of Fortune 50 organizations </li></ul></ul><ul><ul><li>All participants are passionate about great customer service </li></ul></ul><ul><ul><li>The Twitter chat meets weekly on Tuesday nights at 6 pm Pacific USA for an hour, averaging 1000 tweets per hour. </li></ul></ul>
  5. 5. #CustServ Exchange Advertising/Sponsor Information <ul><li>Community Description </li></ul>
  6. 6. #CustServ Exchange Advertising/Sponsor Information <ul><li>SPONSOR OPPORTUNITIES </li></ul><ul><li>Launch Sponsor </li></ul><ul><li>A unique partnership opportunity exists to be the sponsor for #CustServ Exchange’s launch. This one-time opportunity gives the sponsor to be an ecosystem influencer until August 1, 2011. This offer expires May 31, 2011. </li></ul><ul><li>Launch Sponsor receives: </li></ul><ul><ul><li>Skyscaper banner ad on left margin of all network pages </li></ul></ul><ul><ul><li>Full banner (horizontal) ad on the top of all network pages </li></ul></ul><ul><ul><li>Daily mentions in social networking via the Invitation broadcast </li></ul></ul><ul><ul><li>Top placement half page ad (left margin) in the weekly #CustServ Exchange Brief newsletter (also archived on the network and distributed via social media) </li></ul></ul><ul><ul><li>Advertorial of 1000 words in each #CustServ Exchange Brief newsletter (see line item above) </li></ul></ul><ul><ul><li>Endorsement sponsor mentions at the beginning, halftime and conclusion of weekly Twitter #CustServ chats until Aug 1, 2011. </li></ul></ul><ul><ul><li>Archived mentions from all Twitter #CustServ chat transcripts; includes url hyperlinking. </li></ul></ul>
  7. 7. #CustServ Exchange Advertising/Sponsor Information <ul><li>SPONSOR OPPORTUNITIES </li></ul><ul><li>Launch Sponsor </li></ul><ul><li>Pricing </li></ul><ul><li>This unique and one-time only opportunity is available to a single qualified organization for $2000 paid in advance. </li></ul><ul><li>Future Sponsorships </li></ul><ul><li>Future sponsorships will only be provided for #CustServ Exchange podcasts, videocasts, webinars, conferences, conventions, executive retreats and other special events. Future Sponsor pricing will be announced per event. </li></ul>
  8. 8. #CustServ Exchange Advertising/Sponsor Information <ul><li>ADVERTISING </li></ul><ul><li>All advertising rates are billed weekly in advance. Ads are updated Sundays after 10pm Pacific US for the following week. Ad purchases must be confirmed/paid no later than Friday 5pm Pacific the week prior. </li></ul><ul><li>We reserve the right to change rates at any time, but advertising buys in commitment will stay in effect to end of commitment. </li></ul><ul><li>Advertising Formats Supported </li></ul><ul><ul><li>Banner Ads - click thru to destination </li></ul></ul><ul><ul><ul><li>Static image </li></ul></ul></ul><ul><ul><ul><li>JavaScript </li></ul></ul></ul><ul><ul><li>Embedded Videos </li></ul></ul><ul><ul><li>Advertorials (will be attributed as such in size 8 font at header) </li></ul></ul>
  9. 9. #CustServ Exchange Advertising/Sponsor Information <ul><li>ADVERTISING </li></ul><ul><li>Banner Advertising on #CustServ Exchange </li></ul><ul><li>Banner advertising on the #CustServ Exchange </li></ul><ul><li>offers several possibilities to organizations </li></ul><ul><li>seeking to connect with customer service </li></ul><ul><li>professionals and decision makers globally. </li></ul>
  10. 10. #CustServ Exchange Advertising/Sponsor Information <ul><li>ADVERTISING </li></ul><ul><li>Rates in #CustServ </li></ul><ul><li>Exchange (Online) </li></ul><ul><li>Available Banner Ads </li></ul><ul><li>Pixel sizing is approximate. </li></ul><ul><li>Banners may be resized to fit </li></ul><ul><li>network platform requirements. </li></ul><ul><li>Banner ads must be submitted </li></ul><ul><li>as .jpg files, no more than 600 dpi. </li></ul>$80 180x150 Rectangle $160 336x280 Large Rectangle $80 120x600 Skyscraper $120 160x600 Wide Skyscraper $200 300x600 Half Page Ad $120 250x250 Square Pop Up Box $160 240x400 Vertical Rectangle $200 720x300 Pop Under Box $120 300x250 Medium Rectangle $80 120x240 Vertical Banner $40 234x60 Half Banner $80 468x60 Full Banner $120 728x90 Leaderboard $80 300x100 3:1 Rectangle Current Pricing (May 2011) Banner Size Banner Ad Type
  11. 11. #CustServ Exchange Advertising/Sponsor Information <ul><li>ADVERTISING </li></ul><ul><li>Banner Advertising in #CustServ </li></ul><ul><li>Exchange Brief Weekly Newsletter </li></ul><ul><li>Available Banner Ads </li></ul><ul><li>Pixel sizing is approximate. </li></ul><ul><li>Banners may be resized to fit </li></ul><ul><li>network platform requirements. </li></ul><ul><li>Banner ads must be submitted </li></ul><ul><li>as .jpg files, no more than 600 dpi. </li></ul>$40 180x150 Rectangle $80 336x280 Large Rectangle $40 120x600 Skyscraper $60 160x600 Wide Skyscraper $100 300x600 Half Page Ad $60 250x250 Square Pop Up Box $80 240x400 Vertical Rectangle $100 720x300 Pop Under Box $60 300x250 Medium Rectangle $40 120x240 Vertical Banner $20 234x60 Half Banner $40 468x60 Full Banner $60 728x90 Leaderboard $40 300x100 3:1 Rectangle Current Pricing (May 2011) Banner Size Banner Ad Type
  12. 12. #CustServ Exchange Advertising/Sponsor Information <ul><li>ADVERTISING </li></ul><ul><li>Video Ads </li></ul><ul><li>Video ads can either be embedded directly from a video hosting site such as YouTube or hosted on </li></ul><ul><li>#CustServ Exchange. Videos must be no longer than 10 minutes. </li></ul><ul><ul><li>* Not available in #CustServ Exchange Brief </li></ul></ul><ul><li>Pricing </li></ul><ul><li>$300 per each unique video weekly. </li></ul><ul><li>JavaScript Ads </li></ul><ul><li>Please contact us directly for pricing. </li></ul>
  13. 13. #CustServ Exchange Advertising/Sponsor Information <ul><li>ADVERTISING </li></ul><ul><li>Advertorials </li></ul><ul><li>Advertorials are a unique marketing opportunity in #CustServ Exchange. Two options are available. </li></ul><ul><li>All advertorials are delineated in a subheader with “Advertorial” in font size 8. </li></ul><ul><li>Advertorial - Online & #CustServ Exchange Brief </li></ul><ul><li>Advertorials provide significant reach for marketers. The advertorial resides permanently online and is distributed in that </li></ul><ul><li>week’s newsletter. This advertising option provides up to: </li></ul><ul><li>2000 words </li></ul><ul><li>Unlimited hyperlinks </li></ul><ul><li>Ten images </li></ul><ul><li>Two videos (only available online - url links will be substituted in the newsletter) </li></ul><ul><li>Only one Advertorial is available per week. </li></ul><ul><li>Pricing </li></ul><ul><li>$300 per week, paid in advance. </li></ul><ul><li>* Copy writing is available through Chalkboarder for additional pricing. </li></ul>
  14. 14. #CustServ Exchange Advertising/Sponsor Information <ul><li>Payments & Billing </li></ul><ul><li>Payments must be made in advance. </li></ul><ul><li>Invoices provided. </li></ul><ul><li>Payments are encouraged to be made through Paypal, Billpay or check. </li></ul><ul><li>#CustServ Exchange will provide you with payment information upon advertising ordering. </li></ul><ul><li>Ready To Begin? </li></ul><ul><li>Questions? Contact either Marsha Collier or Jeffrey J Kingman through the #CustServ Exchange or via Twitter: </li></ul><ul><li>Jeffrey J Kingman Marsha Collier </li></ul><ul><li>@JeffreyJKingman @MarshaCollier </li></ul><ul><li>Advertising orders can be placed directly with Jeffrey J Kingman: </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Phone: (503) 481-2479 </li></ul>

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