Is experience overrated? Are experience designers only focusing on part of the picture?
Experience is ephemeral, vanishing as quickly as it begins. It's memory, not experience that writes the stories we tell ourselves and forms the basis of our choices. So what does that mean for experience designers?
This talk draws on classic psychology studies and theory to highlight the important distinction between experience and the memories that experience leaves behind. Humans convert experience to memory in predictable, if irrational ways. We can use that understanding to design for better outcomes.
This session is for anyone who wants to change the way they think about thinking and learn how to be a better user memory designer.