“Finding people on Twitter is actually easy, but
tedious to set up. I started by making
announcements on the message board that I
frequented to let everybody know that they
could now follow me on Twitter. And then,
once I was on Twitter, I’d find [Twitter accounts
for] websites, like Naturally Curly, who have a
target audience similar to mine, and I’d follow
their followers. Or I’d add people who were
following natural hair blogs like Afrobella. [My
following] just kind of grew from there.”
Chanel Huston, owner of Boutique de Bandeaux
“Take your time. There are
different levels of interaction.
You don’t have to jump from step
one, expecting that everyone’s
going to be tweeting at you and
following you. It’s such a dynamic
world that it’s going to be
changing every day. Even the
platform just changed in the past
couple of weeks. Figure out what
you want to do with it, find the
right people, find your space and
it will all fall into place.”
Alexandra Moskovitz, Marketing Manager at
Epicurean Management, owners of Italian
restaurants L’Artusi, and Anfora wine bar
Source: E. Swallow/ Mashable
•Share links to cool stuff your followers will like.
•Engage your followers directly: ask questions, throw a statement out there, do
something to trigger a conversation.
•Directly addressing something someone else has tweeted with your own reply.
•Tell people about promotions, discounts, news, blogs, webinars, & news.
•Retweet others when they post tweets you like and want to share.
•Use multimedia tools, such as Utterli, TwitPic to bring some variety to your tweets.
“If [the tweet] is a direct
question to us, I’ll respond
99% of the time. And I like to
follow people. We have
14,500 followers, and we
follow 12,000 people, just so I
can pick up on comments,
views, and everything.
Tweeting is all about preference and
depends on what type of business you are
working for. It also depends on how
much time you have. If you are a person
who travels and is accessible to a cell
phone then it will be much easier than a
person who is working at a restaurant.
The best solution is to “tweet” as much as
possible but sometimes that is not an
Lev Ekster, owner of Cupcake StopSource: E. Swallow/ Mashable
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