8 Secret Daily Habits of the World's Best Content Marketers
8 Secret Daily
Habits from the
Pulizzi. Baer. Handley.
I asked the content marketers I most admire to give me the
dirt about what makes them so darn good.
I begged, I pleaded for that one secret ingredient that makes
their stories so telling.
And they delivered.
Here are the top 8 daily habits from the
world’s most effective content marketers.
“I pay attention to the words I
use in social media and in any
content I produce. I write
every day. Whether for
publication or not.
Writing is a habit, not an art,
and so I feel better when I
work the muscles daily.
Creating good content is part
habit, part education of some
fundamental rules, and part
giving a damn.”
Ann Handley // MarketingProfs
“Ultimately, what has helped me grow
in this space is that I‟m fascinated, if
not obsessed, by two things:
• How can I (and the world) be a
• What are the behaviors of
consumers showing me each
and every single day?
Because of these two questions that
I‟m always asking myself, the
inspiration that comes from the
thoughts and impressions I get daily
have led me down a road of success in
multiple industries while implementing
content marketing, and I think that
success will only continue if I remain
passionate about what I can learn
from others and do better.”
Marcus Sheridan // The Sales Lion
“You can‟t be a good creator if
you‟re not a great consumer.
I read dozens of blog posts
and email newsletters every
Jay Baer //
Convince and Convert
“Empathy. If there‟s one thing that has been
instrumental for me in becoming a more
effective content marketer it‟s making a daily
effort to try and think of things from the
audience perspective. What do they care about?
What are their pain points and goals? Sure, I
have the things I want to say, but me me me is
boring boring boring.
In many cases it‟s a focus on the customer
experience with content that I try to imagine,
oftentimes with support from data. I think
about where the discovery this kind of
information and what topics, formats and
devices they might use to consume it. Of course
I also have to imagine the kinds of messages
that will resonate and inspire action.
When I do those things, as a daily habit, the
content I plan and create becomes more
meaningful and effective because its all about
them, not me. The bonus of course is that when
content is created with the readers‟ needs in
mind, they end up doing what you want them to
do more often. Everybody wins.”
Lee Odden // TopRank Online Marketing
“Focus. Focus on content niche
and choice of channels.
Most brands are all over the
place with their content. My
goal is to focus on being the
leading expert in the world in
a particular niche. It‟s easy to
get distracted, and focus is
Joe Pulizzi //
Content Marketing Institute
“Content marketers need to
create quality content or know
what it is. Often it is blog posts
and the written word. The
inspiration for this doesn‟t come
from a vacuum.
As Stephen King says: „If you
want to write a lot, you need to
read a lot.‟”
Jeff Bullas // JeffBullas.com
“I think one of the best ways to be an
effective marketer is to constantly
search for the best and most effective
content techniques of others. Everyday
I search for, subscribe to, and read the
best content from many different
channels including newsletters from
certain publishers and social networks,
the best presentations of the week on
Slideshare, best photos on Flickr and
That was the inspiration behind my 20+
examples of content I wish we created.
I am always trying to understand what
works and why. And then we emulate
some of those best ideas. And that‟s
what drove our own 99 Facts On The
Future of Business. Now with over
Michael Brenner // SAP
“My key daily habit is putting on
headphones in the office.
They‟re a signal that I need
some un-interrupted time to do
some writing (or simulate
Doug Kessler //
Thanks to our secret-spillers!
The best education we can get as marketers is found
within the insights of our peers and mentors.
So read up on each of these leaders, and share your own daily
habits with us. We‟d love to hear from you!
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