1.
Videogames, Arcade games, Facebook applications, phone applications, smartphones, mobile games, online games…

2.
→

3.
Translation ↓ Companies ↓

4.
Good Localisation ↓ → CHA-CHING!

5.
What is a Good Localisation?Adaptation of a product to the Language,culture and requirements of target market. ↓ Message = Same effect

6.
TOO FAR!

7.
Little King’s Story“A blackl lake // A whitel lake // In the morningl”

8.
Fistra

9.
Main characters• Howser -> Hauser• Liam -> Liam• Verde -> VerdiSecondary characters• Mr M. -> M.• Elaine -> Rosario• Kenzie -> Darío• Nicole -> Romilda• Jaden -> Merluzo• Mike -> Florentino• Lunasa -> Aurelia• Keine -> Belén• Deon -> Wilfredo• Sadie -> Concepción• Adolf -> Rosendo• Lily -> Pecadora• Caden -> Aznarín• Shea -> Fabián• Alena -> SorayaOther characters• Xavier, Josh, Merlan, Lyrica, Conner Kaleb, Aidan y Cace.• Elias, Ariadna, Hortensio, Agapito, Claudio, Aurora, Fecunda, Fistra, Araceli, Tintorro, Grace.

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Incomplete translation

11.
Unknowing source grammar

12.
Not all news is bad news!

13.
German version

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German version

15.
How to get a good localised product?• Good Localisation• Good Quality AssuranceAnd, of course…Good Localisation Professionals

16.
A) Good Localisation

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1. Knowing what you are localisingFamiliarising with the product →→ Play the game/Use the software

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2. Making sure the you have the right translatorMaking sure they are the right one →→ Assign each project the to right translator

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3. Making sure everything is understoodMaking sure the translator understands everything →→ Collaboration and communication client-translator

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4. ProofreadingProofreading → 4 eyes see better than two

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A) Quality Assurance

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1. Ability to perform repetitive tasks• Version 1 → Errors• Focus on a task• Find BUGS…

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1. Ability to perform repetitive tasks• Version 1 → Errors• Focus on a task• Find bugs…• Report bugs• Continue testing• Game finished• Wait for new version• Start process again

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2. Attention to detail• Observation• Photographic memory• Able to see changes

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3. Language skills• Writing Skills• Good Grammar, Spelling, Punctuation• Make sure the text is accurate and easy to understand• Localisation → Foreign Language Skill• Localisation → Last link in Localisation chain• Make sure everything is in the same language

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4. Gaming skillsFond of videogames / Being a gamer→→ Important but not absolutely necessary

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5. Communication skills• Communication ≠ Talking• Communication → Making sure the right message received by the right person• Communication is KEY• Communicate problems → Is it worth testing?• Communicate solutions → We can fix it soon

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6. Knowing the target public• It is important → Do NOT ignore• Testers know what the gamer/user wants• Knowing the game you are creating is key• If a game is not good, don’t blame the tester!

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7. Good Knowledge of Platform Holders’ Standards• Console, PC, Smartphones, Online, Betting games• Videogames → Nintendo, Sony & Microsoft• Wrong Game Standards → Game NOT approved→→ Fails submission → Game is NOT distributed

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Pleeeeeeeease!!!!!LEARN THE STANDARDS

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Ways of carrying out the LocalisationIn-House vs OutsourcedThe Translator is the Tester

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In-HouseTeam In-House → Expensive? Not necessarily

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Outsourcing• Independent Translators or Companies• High volume → Companies → Might use several translators proofreaders → Inconsistency• Just one proofreading → Fix inconsistencies• Agencies → Can do discounts but also charge administration fees How about having ONE translator + ONE proofreader?

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In-House• Translator/Tester → Right next to coder• Fix possible Localisation issues instantly• Help designing a game according to target culture• Available at all times• No admin fees, no rush fees Independent translator → In-House

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Translator = Tester• Tester knows all in-game text• Tester can make the right language changes• In-House (Language skilled tester)• Outsourcer (Independent translators) THE BEST

36.
Curri Barceló Ávila Curri_barcelo@yahoo.eshttp://localiza-me.blogspot.com (Spanish)http://localise-me.blogspot.com (English)