Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
App-Entwicklung für Android & iPhone Überblick über den App-Markt, Trends & Business-Strategien Stephan Randler, Fachjourn...
Ihr Referent heute: Stephan Randler <ul><li>Freier Fachjournalist  </li></ul><ul><li>Online-Marketing & E-Commerce </li></...
Der Apple AppStore in Zahlen <ul><li>Rund 3 Mrd. Downloads </li></ul><ul><li>Mehr als 140.000 Apps </li></ul><ul><li>Über ...
Der Android Market in Zahlen <ul><li>Bereits 20.000 Apps </li></ul><ul><li>4.500 neue Apps/Monat </li></ul><ul><li>70/30-P...
Was Apps für Nutzer so attraktiv macht <ul><li>Perfekte Smartphone- Usability </li></ul><ul><li>Platzierung direkt auf dem...
Smartphone-Apps sind  zukunftsweisend für das Mobile-Marketing.
Nutzer wollen keine SMS-Werbung
Mobile Advertising wenig nachgefragt
Smartphones sind werbefreie Endgeräte
Mit Smartphone-Apps dagegen erreichen  Unternehmen & Werbetreibende  erstmals  ihre Zielgruppe auch mobil .
Welche Plattform ist eigentlich wichtig?
Was ist bei der   App-Entwicklung  strategisch zu beachten?
Erfolgsfaktoren für Smartphone-Apps <ul><li>Mehrwert zur mobilen Website bieten </li></ul><ul><li>Hardware-Features nutzen...
Unternehmen müssen ihre App in jedem AppStore  offensiv vermarkten.
Refinanzierung von Smartphone-Apps <ul><li>Paid Content anbieten (kostenpflichtige App) </li></ul><ul><li>Eigene Umsätze e...
Was passiert in den kommenden Jahren im weltweiten  Smartphone-Markt ?
„ Worldwide downloads  in application stores will surpass  21.6 billion  by 2013.  Free downloads  will account for 87 per...
„ Symbian  will continue to lead but its share will be eroded.  Android will rise  to account for 20.5% of smartphones sol...
„ In Mobile,  Fragmentation is Forever . Deal With It.“  Techcrunch, März 2010 Die Zukunftsperspektiven im App-Markt
„ Das Internet hat ein  dezentrales Geschäftsmodell  etabliert. Es wird  keine Appconomy  geben. Die App-Killer nennt man ...
Vor- und Nachteile von Browser-Apps
iPhone Apps bleiben ideal zum Einstieg <ul><li>Anwender müssen nur für ein einziges Gerät entwickeln </li></ul><ul><li>(No...
Noch Fragen?
Upcoming SlideShare
Loading in …5
×

Referent Stephan Randler: Überblick über den App-Markt, Trends und Business-Strategien

4,241 views

Published on

Vortrag anlässlich der Veranstaltung "App-Entwicklung für IPhone & Android in der Praxis: Business-Strategien, Markt-Trends und Technik" der Regionalgruppe Schleswig-Holstein der GI am 18.3.2010 von Stephan Randler

Published in: Technology, Business
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download Full EPUB Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download Full doc Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download PDF EBOOK here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download EPUB Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download doc Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy &amp; Proven Way to Build Good Habits &amp; Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy &amp; Proven Way to Build Good Habits &amp; Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy &amp; Proven Way to Build Good Habits &amp; Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • ..............ACCESS that WEBSITE Over for All Ebooks ................ ......................................................................................................................... DOWNLOAD FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • accessibility Books Library allowing access to top content, including thousands of title from favorite author, plus the ability to read or download a huge selection of books for your pc or smartphone within minutes ,Download or read Ebooks here ... ......................................................................................................................... Download FULL PDF EBOOK here { http://bit.ly/2m6jJ5M }
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Referent Stephan Randler: Überblick über den App-Markt, Trends und Business-Strategien

  1. 1. App-Entwicklung für Android & iPhone Überblick über den App-Markt, Trends & Business-Strategien Stephan Randler, Fachjournalist für Online-Marketing & E-Commerce
  2. 2. Ihr Referent heute: Stephan Randler <ul><li>Freier Fachjournalist </li></ul><ul><li>Online-Marketing & E-Commerce </li></ul><ul><li>Schwerpunkte (u.a.): Smartphone-Apps, Social Shopping, Web 2.0, Mobilmarketing </li></ul><ul><li>Kunden (u.a.): Hightext iBusiness, Kress, Exciting Commerce, Deutsche Startups </li></ul><ul><li>Smartphone-Anwender </li></ul>
  3. 3. Der Apple AppStore in Zahlen <ul><li>Rund 3 Mrd. Downloads </li></ul><ul><li>Mehr als 140.000 Apps </li></ul><ul><li>Über 125.000 Entwickler </li></ul><ul><li>140 Mio. Euro Umsatz pro Monat </li></ul><ul><li>Revenue-Sharing: 70 % für Entwickler </li></ul><ul><li>Entwickler verdienen 100 Mio. Euro/Monat </li></ul><ul><li>Über 75 Mio. Endgeräte </li></ul><ul><li>15 Prozent Marktanteil </li></ul>
  4. 4. Der Android Market in Zahlen <ul><li>Bereits 20.000 Apps </li></ul><ul><li>4.500 neue Apps/Monat </li></ul><ul><li>70/30-Provisionsmodell </li></ul><ul><li>Anwender nutzen aber vor allem Gratis-Apps </li></ul><ul><li>Offenes Betriebssystem </li></ul><ul><li>Viele unterschiedliche Endgeräte im Markt </li></ul><ul><li>Aktuelle Reichweite: ca. 3 Mio. Endgeräte </li></ul><ul><li>60.000 neue Geräte/Tag </li></ul>
  5. 5. Was Apps für Nutzer so attraktiv macht <ul><li>Perfekte Smartphone- Usability </li></ul><ul><li>Platzierung direkt auf dem Homescreen </li></ul><ul><li>Kein Mobil-Browser nötig/keine URL </li></ul><ul><li>Keine langen Ladezeiten </li></ul><ul><li>Offline-Betrieb möglich </li></ul><ul><li>Nutzer können Apps selbst (de-)installieren </li></ul><ul><li>Individualisierungstool </li></ul>
  6. 6. Smartphone-Apps sind zukunftsweisend für das Mobile-Marketing.
  7. 7. Nutzer wollen keine SMS-Werbung
  8. 8. Mobile Advertising wenig nachgefragt
  9. 9. Smartphones sind werbefreie Endgeräte
  10. 10. Mit Smartphone-Apps dagegen erreichen Unternehmen & Werbetreibende erstmals ihre Zielgruppe auch mobil .
  11. 11. Welche Plattform ist eigentlich wichtig?
  12. 12. Was ist bei der App-Entwicklung strategisch zu beachten?
  13. 13. Erfolgsfaktoren für Smartphone-Apps <ul><li>Mehrwert zur mobilen Website bieten </li></ul><ul><li>Hardware-Features nutzen (z.B. Kamera) </li></ul><ul><li>Standortbezogene Informationen nutzen </li></ul><ul><li>Intelligentes Pricing (Freemium-Modell) </li></ul><ul><li>Passenden AppStore auswählen </li></ul><ul><li>Richtige Kategorie für App wählen </li></ul>
  14. 14. Unternehmen müssen ihre App in jedem AppStore offensiv vermarkten.
  15. 15. Refinanzierung von Smartphone-Apps <ul><li>Paid Content anbieten (kostenpflichtige App) </li></ul><ul><li>Eigene Umsätze erzielen (Mobile Commerce) </li></ul><ul><li>Provisionsvergütungen (Coupons, Gutscheine) </li></ul><ul><li>Freemium-Modell bieten (kostenlose Basis-App mit Werbung) </li></ul><ul><li>Bezahlte Einträge in Paid Listings anbieten </li></ul><ul><li>In-App-Advertising </li></ul>
  16. 16. Was passiert in den kommenden Jahren im weltweiten Smartphone-Markt ?
  17. 17. „ Worldwide downloads in application stores will surpass 21.6 billion by 2013. Free downloads will account for 87 per cent of downloads in 2013.“ Gartner, Januar 2010 Die Zukunftsperspektiven im App-Markt
  18. 18. „ Symbian will continue to lead but its share will be eroded. Android will rise to account for 20.5% of smartphones sold worldwide in 2010, ranking second behind Symbian. Gartner, September 2009 Die Zukunftsperspektiven im App-Markt
  19. 19. „ In Mobile, Fragmentation is Forever . Deal With It.“ Techcrunch, März 2010 Die Zukunftsperspektiven im App-Markt
  20. 20. „ Das Internet hat ein dezentrales Geschäftsmodell etabliert. Es wird keine Appconomy geben. Die App-Killer nennt man Widgets . “ iBusiness, Januar 2010 Die Zukunftsperspektiven im App-Markt
  21. 21. Vor- und Nachteile von Browser-Apps
  22. 22. iPhone Apps bleiben ideal zum Einstieg <ul><li>Anwender müssen nur für ein einziges Gerät entwickeln </li></ul><ul><li>(Noch) recht klare Nutzergruppe </li></ul><ul><li>Klientel vergleichsweise kaufwillig </li></ul><ul><li>iPhone Apps sind immer noch „Must have“ </li></ul><ul><li>Türöffner: Konzept lässt sich zweitverwerten </li></ul><ul><li>Probelauf für iPad-Apps </li></ul>
  23. 23. Noch Fragen?

×