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This session for high school media students and their advisers addresses questions about the role of social media and whether it's working. The presentation includes examples from student media programs as well as key concepts, best practices, management strategies and measurement tools. A similar version of this slideshow was first presented in July 2013 at the JEA Advisers Institute (#JEAai). This version was presented October 2013 at the JEANC State Convention (#thinkJ, #converge13).