pages with power

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Geared toward designers of student media, this presentation covers the principles of design and how to arrange visual elements for eye-catching, reader-friendly pages in newspapers, yearbooks and new

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pages with power

  1. 1. all I know is I want to keep reading Publication Design 1.0 created by Sarah Nichols, MJE PAGES with POWERTuesday, July 19, 2011
  2. 2. Tuesday, July 19, 2011
  3. 3. today’s selections • issuu.com group: student newspapers • visualeditors.org • NSPA: Best of the High School PressTuesday, July 19, 2011
  4. 4. it depends • page size (format) • location • content • publication styleTuesday, July 19, 2011
  5. 5. where to begin? 2 NEWS The Titan Times Issue 3 |10.31.09 • maestro process (WED or team) • what do you have and what do you want to do with it? • how can you organize page elements in a way that “attracts eyeballs” and maintains interest?Tuesday, July 19, 2011
  6. 6. online influence?Tuesday, July 19, 2011
  7. 7. Tuesday, July 19, 2011
  8. 8. strategies for arranging what you have Publication Design 1.0 PRINCIPLES of DESIGNTuesday, July 19, 2011
  9. 9. dominance • usually refers to size, meaning the element is 2-3 times larger than all other elements • also called “emphasis” although can be achieved by color, weight, shape • CVI = center of visual impact (focal point)Tuesday, July 19, 2011
  10. 10. dominance • package size • placement • typography • which story is most important? • what do I want readers to see first? Indiana Daily Student, Indiana UniversityTuesday, July 19, 2011
  11. 11. emphasis The Stagg Line, A.A. Stagg High SchoolTuesday, July 19, 2011
  12. 12. emphasis • when less is more • white space will isolate or emphasize key content and attract attention The Plain Dealer, Cleveland, Oh.Tuesday, July 19, 2011
  13. 13. contrast • pairing “opposite” or unlike elements to draw attention to their differences • in size: big/small, horizontal/vertical • in color: light/dark • in type: bold/light, all caps/lowercase • in weight: thick/thinTuesday, July 19, 2011
  14. 14. contrastTuesday, July 19, 2011
  15. 15. proportion • also referred to as “scale” and sometimes called “visual relationship” • relationship of sizes (nothing competes for attention) • elements follow a hierarchy in size • modular design packages are smaller variations of each other with type and other elements to scale (rectangular)Tuesday, July 19, 2011
  16. 16. proportion • strong CVI • relationship of sizes (nothing competes for attention) • headlines get smallerTuesday, July 19, 2011
  17. 17. proportionTuesday, July 19, 2011
  18. 18. rhythm • repetition of elements • pattern or predictable arrangement that creates unity and harmony among elementsTuesday, July 19, 2011
  19. 19. Tuesday, July 19, 2011
  20. 20. rhythmTuesday, July 19, 2011
  21. 21. rhythmTuesday, July 19, 2011
  22. 22. informal balance • elements are not equal in weight or placement • also called asymmetrical • more contemporary than formal balance and often creates more visual interestTuesday, July 19, 2011
  23. 23. informal balance The Stagg Line, A.A. Stagg High SchoolTuesday, July 19, 2011
  24. 24. unity • repetition of elements such as type, color or shape to create a sense that everything goes together and is part of a carefully planned whole • three-peat rule Verde, Palo Alto High SchoolTuesday, July 19, 2011
  25. 25. unityTuesday, July 19, 2011
  26. 26. Tuesday, July 19, 2011
  27. 27. Tuesday, July 19, 2011
  28. 28. direction • arrangement of elements to lead or direct reader’s eye • in photography, leading linesTuesday, July 19, 2011
  29. 29. direction Hauberk, Shawnee Mission East High SchoolTuesday, July 19, 2011
  30. 30. directionTuesday, July 19, 2011
  31. 31. directionTuesday, July 19, 2011
  32. 32. directionTuesday, July 19, 2011
  33. 33. yes, but not this...Tuesday, July 19, 2011
  34. 34. yes, but not this...Tuesday, July 19, 2011
  35. 35. refresh yourself www.makeyourmark.orgTuesday, July 19, 2011
  36. 36. structure • grids • external margins • visual hierarchy The A-Blast, Annondale High SchoolTuesday, July 19, 2011
  37. 37. columns • more columns or grids (smaller) means more flexibility • vertical columns • horizontal rows • consistent internal margins • annual redesignTuesday, July 19, 2011
  38. 38. entry points The A-Blast, Annandale High SchoolTuesday, July 19, 2011
  39. 39. some considerations • news value above the fold • teasers and multiple entry points • not too much gray (the “hand” rule) • no tombstoned headlines • importance of packaging • placement of advertisementsTuesday, July 19, 2011
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  42. 42. Tuesday, July 19, 2011
  43. 43. The Bakersfield Californian, Bakersfield, Calif.Tuesday, July 19, 2011
  44. 44. execute design principles with these tools Publication Design 1.0 ELEMENTS of DESIGNTuesday, July 19, 2011
  45. 45. elements • space • type • line • color Indiana Daily Student, Indiana UniversityTuesday, July 19, 2011
  46. 46. types of space • tight spacing: 0-3 pts, used to group like elements (for packaging); creates unity • standard spacing: generally 1 pica (although outdated), used as consistent internal margin; creates consistency • expanded spacing: full grid or rail, used to open up a design and separate key content; creates isolation or emphasisTuesday, July 19, 2011
  47. 47. Tuesday, July 19, 2011
  48. 48. typography • headline impact • consistency • text as graphic • serif vs. sans-serifTuesday, July 19, 2011
  49. 49. type basics www.makeyourmark.orgTuesday, July 19, 2011
  50. 50. type basics www.makeyourmark.orgTuesday, July 19, 2011
  51. 51. type basics www.makeyourmark.orgTuesday, July 19, 2011
  52. 52. type basics www.makeyourmark.orgTuesday, July 19, 2011
  53. 53. type basics www.makeyourmark.orgTuesday, July 19, 2011
  54. 54. readability El Estoque, Monta Vista High SchoolTuesday, July 19, 2011
  55. 55. color http://graphics.tech.uh.edu/courses/3353/materials/Color/color.htmlTuesday, July 19, 2011
  56. 56. process colorTuesday, July 19, 2011
  57. 57. spot color The A-Blast, Annandale High SchoolTuesday, July 19, 2011
  58. 58. color palette Defying Boundaries - page 13 7/17/11 11:10 AM The Featherduster, Westlake High SchoolTuesday, July 19, 2011
  59. 59. black and white El Estoque, Monta Vista High SchoolTuesday, July 19, 2011
  60. 60. inspiring examples to keep you awake Publication Design 1.0 TRENDS in news DESIGNTuesday, July 19, 2011
  61. 61. cutouts & partialsTuesday, July 19, 2011
  62. 62. infographic powerTuesday, July 19, 2011
  63. 63. illustration Defying Boundaries - page 13 7/17/11 11:09 AM The Featherduster, Westlake High SchoolTuesday, July 19, 2011
  64. 64. case studiesTuesday, July 19, 2011
  65. 65. case studiesTuesday, July 19, 2011
  66. 66. roundupsTuesday, July 19, 2011
  67. 67. where to look • NewsDesigns.com • Crown Finalists CD for members (CSPA) • magazines & annuals: Print, Communication Arts, CMYK, SND • Newspaper Designer’s Handbook (Tim Harrower) + JEA Bookstore • Color Index, Type Index, Idea Index (Jim Krause) • websites and blogs (Newseum)Tuesday, July 19, 2011
  68. 68. see for yourself 63Tuesday, July 19, 2011
  69. 69. for more information • contact me: CuriousSJG@yahoo.comTuesday, July 19, 2011

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