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Climate, mindset and mastery | Tom Prior

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Content + Design. It's a winning combination when it works. So how can we help these collaborations run smoothly and get the best from each other? In this talk Tom will share his experience as a designer working closely with content, discussing strategies for effective collaboration from the perspective of both disciplines.

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Climate, mindset and mastery | Tom Prior

  1. 1. The collaborative creator Climate, mindset, and mastery. Tom Prior / Curio Conference 2019 / 29.11.19 Image credit: https://dribbble.com/shots/3669420-Funfetti-Pattern
  2. 2. Value & impact Environment & mindset Content & design
  3. 3. Content Design+ Image credit: https://www.rijksmuseum.nl/en/collection/SK-A-4886
  4. 4. RSA Digital • Simplifying legalese • Removing the burden of understanding • Power of shared tools
  5. 5. Virgin Holidays • Our strategic crossover • Brand voice and UX • Presenting together
  6. 6. Pitchup.com • Pair research • A lean content approach • Content in context
  7. 7. Writers do more than ‘put words on a page’. Designers do more than ‘make things look pretty’. Great digital experiences rely on the bond between language and design. “ ”Amy Leak Writer and Designer: A content-first love story
  8. 8. The benefits More effective at delivering value More employable More enjoyable to work with
  9. 9. Collaboration and communication are under-valued and under-cultivated in many organisations. We call them ‘soft skills’, which underplays how important — and how difficult — they are. “ ”Lauren Pope Art and copy: bridging the gap between design and content
  10. 10. Content Design Image credits: Photos by John Westrock and  Denys Nevozhai on Unsplash
  11. 11. Content Design Marketing CRO SEO Engineering CX Product Biz dev Image credits: Photos by John Westrock and  Denys Nevozhai on Unsplash
  12. 12. Becoming collaborative
  13. 13. Think of a time.. Image credit: https://www.rijksmuseum.nl/en/collection/RP-P-1937-224
  14. 14. Environment Mindset Image credits: Photos by Dylan Nolte and  Alex Holyoake on Unsplash
  15. 15. Psychological safety Image credit: Photo by Vinicius Henrique on Unsplash
  16. 16. The foundation of high-performing teams  https://rework.withgoogle.com/blog/five-keys-to-a-successful-google-team/
  17. 17. Psychological safety is a belief that one will not be punished or humiliated for speaking up with ideas, questions, concerns or mistakes. “ ” Amy Edmondson Harvard Business School Professor https://www.youtube.com/watch?v=LhoLuui9gX8
  18. 18. Simply put, it's an interpersonal environment where people believe their voice is welcome. “ ” Amy Edmondson Harvard Business School Professor https://www.youtube.com/watch?v=LhoLuui9gX8
  19. 19. Amy Edmondson’s Psychological Safety Be curiousWe are working to learn Acknowledge your fallibility
  20. 20. Measure • Are mistakes held against us? • Is it easy to raise difficult issues and problems? • Are people rejected from participation because they have an alternative viewpoint? • It is safe to take a risk on this team? • It is difficult to ask other members of this team for help? Image credit: Photo by Patricia Serna on Unsplash
  21. 21. Lead by example.
  22. 22. Model behaviour • Seek out alternative viewpoints • Advocate other disciplines • Ask questions, especially naive ones • Listen actively for answers • Invite feedback on your work and approach • Be candid, and constructive
  23. 23. https://www.radicalcandor.com/
  24. 24. The art of critique
  25. 25. https://clearleft.com/posts/critique-your-shortcut-to-better-designs
  26. 26. Dogma
  27. 27. Dogmatism is counterproductive and dangerous, but it can provide temporary, artificial certainty and illusory comfort in unpredictable times. “ ”Don Ambrose Ph.D Professor of graduate education at Rider University https://www.amazon.co.uk/Dogmatic-Creativity-Higher-Level-Educational-Psychology/dp/0415894603
  28. 28. Value & impact Environment & mindset Content & design
  29. 29. Demystify our job titles
  30. 30. Run a premortem Image credit: Photo by Elena Koycheva on Unsplash
  31. 31. Research together Image credit: Photo by Nicolas Weldingh on Unsplash
  32. 32. Deliverables for direction Image credit: Photo by Stock Photography on Unsplash
  33. 33. Page tables https://uxplanet.org/when-user-needs-get-lost-in-feedback-b1236bffac19
  34. 34. Priority guides https://alistapart.com/article/priority-guides-a-content-first-alternative-to-wireframes/
  35. 35. Share your tools
  36. 36. https://www.figma.com/
  37. 37. Share your tools. https://www.figma.com/c/plugin/735770583268406934/Google-Sheets-Sync
  38. 38. Present together Image credit: Photo by Daniil Kuželev on Unsplash
  39. 39. Space for deep work Image credit: Photo by Mark Asthoff on Unsplash
  40. 40. Practice. Patience. Image credit: Photo by Justine de Gennes on Unsplash
  41. 41. Thank you twitter.com/tomprior thomasprior.co.uk tompriordesign@gmail.com Special thanks to Rachel McConnell, Peter Winchester, Lorraine Heller, and Claire Fellows for their help in putting together this talk. Image credit: https://dribbble.com/shots/3669420-Funfetti-Pattern

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