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“The ability to link your ideas to related ideas to build credibility with the
markets you serve. Curating and sharing content on its own will help, but it
doesn't increase value through the addition of your expertise. If you share
someone else's ideas and expand upon them with your own, you gain
credibility, share your knowledge and make whatever you curated more
valuable in the process. This also reduces the need to create a ton of
compelling content from scratch and serves as an invitation for interactive
and progressive dialogue that can promote buying momentum.”
ARDATH ALBEE
CEO & B2B Marketing Strategist
@ardath421

Published in: Marketing
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