Azure for ISVs

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  • Why Why Cloud Computing ?Customers are asking for SaaS ( Analysts estimates, CIO Surveys ) versions of ISV apps Increases time to market Enables new innovations ( 3M ) to be tested at a low cost What What is Azure and how does it fit ? Azure – PaaSAzure platform components What are the business considerations for moving to the cloud ? Engineering SLAs and Support Pricing model What are the technical considerations for move to the cloud ? Best workloads for moving to the cloud How How do I determine the best app for cloud ? Cloud Fit Framework Examples How can I preserve my existing investments ? Hybrid Sometimes cloud How can I save $$ by moving to the Cloud Cloudonomics Case Studies
  • Azure for ISVs

    1. 1. AZURE FOR ISVS
    2. 2. AGENDA
    3. 3. CLOUD MOMENTUM 30% of IT budgets are 62% of Large & 46% of Cloud Services to reach going to Cloud based medium enterprises have 12% of overall IT spend in services – IDC 2009 serious SaaS apps 2 years – IDC 2010 - Sandhill Group 2010 Cloud computing is a $17.4 Bil market today increasing to $44.2 Bil by 2013 70% of all Cloud investments - IDC 2009 Cloud based solutions will today are in SaaS ( 18% IaaS, grow 4x faster than 12% Paas ) 20% of Companies won’t own traditional software by 2013 - Ovum 2009 - Forrester 2010 ANY IT assets by 2012 - Gartner Jan 2010
    4. 4. BUSINESS CASE FOR CLOUD COMPUTING CUSTOMER DEMAND FOR SAAS
    5. 5. SAAS POISED TO GO MAINSTREAM S51/S52/S57. Claimed SaaS Adoption (Past Implementations and Future Intent) Base: Respondents familiar with adoption of specific solutions. See slide notes for details. 5
    6. 6. APPLICATION SCENARIOS FOR CLOUD COMPUTE MASSIVELY MULTI MULTI EDGE SURGE SCALABLE ENTERPRISE TENANT High Cross Compute Tenant Mobility , Transaction Company Intensive Isolation Social N/W Volumes Boundaries Massive Departmental Seasonal Apps Federation Customization Throughput Apps
    7. 7. DETERMINING THE BEST FIT FOR THE CLOUD DATA CENTERS PRIVATE CLOUD PUBLIC CLOUD COMMODITY SOLUTIONS MASSIVE COMPUTE MASSIVE STORAGE VARIABLE DEMAND LEGACY NON STRATEGIC SENSITIVE COMPLIANT
    8. 8. CLOUD STRATA ERP BI CRM ERP Custom Applications as a Service Platform as a Identity Synchronization Messaging Service Database File Other Storage as a Service Infrastructure as a Service
    9. 9. WINDOWS A ZURE An operating system for the cloud Reduce the complexity of internet scale applications Designed to be scalable & available A service running in Microsoft datacenters
    10. 10. A ZURE PATTERNS FOR ISVS Full SaaS offering Zero Enterprise Footprint ALL CLOUD + CUSTOMERS Use Azure for specific parts Leverage AppFabric HYBRID CLOUD Preserve existing investments Cloud for Spillover capacity ± On-Demand Storage or Compute SOMETIMES CLOUD
    11. 11. A ZURE ISV CONSIDERATIONS TCO of Azure Vs traditional Data center approach Dedicated Vs Shared Public Clouds Single Customer per Instance Multiple Tenants per Instance How do I control access ? Manage Change Does the infrastructure comply ? Can I run my applications in a compliance ? What is the supported SLA ? How can I deliver the SLA to my customer ?
    12. 12. BUSINESS CONSIDERATIONS
    13. 13. CLOUDONOMICS CONSUMPTION SUBSCRIPTION VOLUME LICENSING “Pay as you go and grow” “Value for a commitment“ “Coordinated purchasing” • Low barrier to entry and flexibility • Discounts for commitment • Unified purchasing through EA • Optimized for cloud elasticity • Plans for payment predictability • Introduction to volume discounts  Compute $0.12 / hour  Editions $10 - $500 per month  Service Bus $3.99/ connection  Storage $0.15 / GB / month  Access Control $1.99/100K txns
    14. 14. BUSINESS CASE FOR CLOUD COMPUTING BUSINESS AGILITY New Service with unknown demand Short time to market Grow Fast Or Fail Fast Heavy Compute needs SaaS version in < 6 months Azure Compute – Algorithms No risk trials for customers AppFabric – Federated Authentication Zero Enterprise footprint SQL/Azure Storage - Massive Cloud Storage Seasonal elasticity Flexible pricing model https://vas.3m.com/
    15. 15. BUSINESS CASE FOR CLOUD COMPUTING NEW BUSINESS MODELS Contact Center Solutions Changing customer needs Preserve existing investments Massive Storage needs Zero Capex for customers Azure Compute – Transcoding & Merging Premium service offering Azure Storage - Massive Cloud Storage Demand based pricing model SQL Azure – Metadata Store
    16. 16. www.cumulux.com JOHN SCHINDLER jschindler@cumulux.com PADDY SRINIVASAN paddy@cumulux.com

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