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E-Book und mobile Publishing - Chancen für Museen

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In einem Vortrag auf der Mutec 1010 in Leipzig diskutieren Jörn Brunotte und Michael Müller von Culture to go die Möglichkeiten, die das E-Book Museen und Kultureinrichtungen eröffenet.

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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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E-Book und mobile Publishing - Chancen für Museen

  1. 1. E-Book und mobile Publishing - Chancen für Museen | Dr. Michael Müller, Jörn Brunotte, Culture to go 1 E-Book und mobile Publishing Chancen und Potenziale digitaler Publikationsformen für Museen MUTEC, Leipzig 19. November 2010 Jörn Brunotte, M.A. Dr. Michael Müller Culture to go, Berlin
  2. 2. E-Book und mobile Publishing - Chancen für Museen | Dr. Michael Müller, Jörn Brunotte, Culture to go 2 Was ist eigentlich ein E-Book?
  3. 3. E-Book und mobile Publishing - Chancen für Museen | Dr. Michael Müller, Jörn Brunotte, Culture to go 3 Der Klassiker …
  4. 4. E-Book und mobile Publishing - Chancen für Museen | Dr. Michael Müller, Jörn Brunotte, Culture to go 4 Immer noch aktuell: das PDF als elementare Form des E-Books
  5. 5. E-Book und mobile Publishing - Chancen für Museen | Dr. Michael Müller, Jörn Brunotte, Culture to go 5 E-Book im PDF-Format bei pausanio.de
  6. 6. E-Book und mobile Publishing - Chancen für Museen | Dr. Michael Müller, Jörn Brunotte, Culture to go 6 E-Book im PDF-Format bei pausanio.de
  7. 7. E-Book und mobile Publishing - Chancen für Museen | Dr. Michael Müller, Jörn Brunotte, Culture to go 7 E-Books im PDF-Format Vorteile • einfach zu erstellen • leicht einzubinden • Layout frei gestaltbar • browser-unabhängig • ausdruckbar Nachteile • keine Anpassung an Bildschirmgröße • auf Mobilgeräten schwer zu lesen
  8. 8. E-Book und mobile Publishing - Chancen für Museen | Dr. Michael Müller, Jörn Brunotte, Culture to go 8 Das andere Extrem …
  9. 9. E-Book und mobile Publishing - Chancen für Museen | Dr. Michael Müller, Jörn Brunotte, Culture to go 9 Bildquelle: www.amazon.com E-Reader als spezialisierte Hardware z.B. der Kindle DX Wireless …
  10. 10. E-Book und mobile Publishing - Chancen für Museen | Dr. Michael Müller, Jörn Brunotte, Culture to go 10 E-Reader als spezialisierte Hardware … oder eine Vielzahl anderer Geräte.
  11. 11. E-Book und mobile Publishing - Chancen für Museen | Dr. Michael Müller, Jörn Brunotte, Culture to go 11 E-Reader Merkmale • E-Ink-Display (elektronisches „Papier“): • ermüdungsfreies Lesen • unabhängig vom Blickwinkel • auch bei hellem Umgebungslicht zu lesen • extrem lange Akkulaufzeit (>8.000 Seiten) • (fast) nur zum Lesen von E-Books geeignet • Verbindung zu E-Book-Shop
  12. 12. E-Book und mobile Publishing - Chancen für Museen | Dr. Michael Müller, Jörn Brunotte, Culture to go 12 Zwischen dem klassischen PDF und dem E-Readern liegt der für Museen interessanteste Bereich: E-Book-Shops Dokumentenportale Mobile E-Books Enhanced E-Books
  13. 13. E-Book und mobile Publishing - Chancen für Museen | Dr. Michael Müller, Jörn Brunotte, Culture to go 13 Wieso ist das E-Book relevant für Museen und Kultureinrichtungen?
  14. 14. E-Book und mobile Publishing - Chancen für Museen | Dr. Michael Müller, Jörn Brunotte, Culture to go 14 1. Weil Museen sehr viel publizieren.
  15. 15. E-Book und mobile Publishing - Chancen für Museen | Dr. Michael Müller, Jörn Brunotte, Culture to go 15 2. Weil E-Books das Potenzial haben, den Buchmarkt der kommenden Jahrzehnte zu dominieren. 0.00% 1.00% 2.00% 3.00% 4.00% 5.00% 6.00% 7.00% 8.00% 9.00% 10.00% 2005 2006 2007 2008 2009 2010 Datenquelle: Association of American Publishers Umsatzanteil E-Book-Verkäufe am US-Buchmarkt
  16. 16. E-Book und mobile Publishing - Chancen für Museen | Dr. Michael Müller, Jörn Brunotte, Culture to go 16 Situation auf dem deutschen Markt: dynamische Entwicklung, aber noch auf sehr niedrigem Niveau Niedriges Niveau • Umsatzanteil E-Books < 2% • nur für ca. 8% der Titel E-Books verfügbar Dynamik • ähnliche Steigerungsraten wie in den USA (allerdings kaum verlässliche Zahlen verfügbar) Hemmnisse • Buchpreisbindung • Preispolitik der Verlage Beschleuniger • große Verlage steigen ins E-Book- Geschäft ein • Buchhandelsketten (Weltbild, Thalia) promoten eReader
  17. 17. E-Book und mobile Publishing - Chancen für Museen | Dr. Michael Müller, Jörn Brunotte, Culture to go 17 3. Weil die konventionellen Verlags- und Buchandelsstrukturen für Museen oft keine optimalen Lösungen bieten. Probleme: • hohe Druckkostenzuschüsse • Marketing zu „kurzatmig“ • Printprodukte sind zu unflexibel und zu wenig differenziert • viele Publikationen im Selbstverlag ohne Zugang zum Sortimentsbuchhandel Das E-Book bietet Museen die Möglichkeit, die Leser kostengünstiger, effizienter, zielgerichteter und nachhaltiger mit Publikationen zu versorgen.
  18. 18. E-Book und mobile Publishing - Chancen für Museen | Dr. Michael Müller, Jörn Brunotte, Culture to go 18 Das kann auch ohne Verlag geschehen, weil  die Vertriebskanäle von E- Books leichter zugänglich sind als die des Sortiments- buchhandels  die Filterfunktion und das Qualitätsversprechen über die Marke des Verlages bei Museums-Publikationen sekundär ist
  19. 19. E-Book und mobile Publishing - Chancen für Museen | Dr. Michael Müller, Jörn Brunotte, Culture to go 19 Wie können Museen E-Books einsetzen?
  20. 20. E-Book und mobile Publishing - Chancen für Museen | Dr. Michael Müller, Jörn Brunotte, Culture to go 20 1. E-Book-Portale und E-Book-Shops
  21. 21. E-Book und mobile Publishing - Chancen für Museen | Dr. Michael Müller, Jörn Brunotte, Culture to go 21 Es gibt zahlreiche E-Book-Shops und E-Book-Abteilungen bei Online-Book- Shops, z.B.: • www.ciando.com • www.beam-ebooks.de • www.libreka.de • www.libri.de • www.buecher.de • www.thalia.de • www.bookrix.de Marktführer Amazon vertreibt E-Books bislang nur über den amerikanischen Shop www.amazon.com.
  22. 22. E-Book und mobile Publishing - Chancen für Museen | Dr. Michael Müller, Jörn Brunotte, Culture to go 22 Wie werden die in E-Book-Shops gekauften E-Books gelesen?  auf dem Desktop/Laptop • im Browser (PDF) • mit dem Acrobat Reader (PDF) • mit E-Book-Readern (Software)  auf dem Smartphone, dem Tablet-Computer (z.B. iPad) • als PDF • über E-Reader-Apps  auf E-Readern
  23. 23. E-Book und mobile Publishing - Chancen für Museen | Dr. Michael Müller, Jörn Brunotte, Culture to go 23 Wie wird aus einer Druckvorlage ein E-Book?  E-Book-Formate Es gibt eine Vielzahl von E-Book-Formaten. Empfehlung: Konzentration auf das offene ePUB-Format, das von den meisten E-Book-Readern angezeigt werden kann.  Für die Konvertierung stehen verschiedene Möglichkeiten zur Verfügung: • ePUB-Export z.B. aus Adobe Indesign • Konvertierungsprogramme z.B. Sigl • Dienstleister
  24. 24. E-Book und mobile Publishing - Chancen für Museen | Dr. Michael Müller, Jörn Brunotte, Culture to go 24 2. Dokumentenportale
  25. 25. E-Book und mobile Publishing - Chancen für Museen | Dr. Michael Müller, Jörn Brunotte, Culture to go 25 Dokumentenportale bieten die Möglichkeit, Texte sehr einfach per Upload zu veröffentlichen. Sie funktionieren wie ein „YouTube für Texte“. • www.scribd.com • www.issuu.com • www.docstoc.com • …
  26. 26. E-Book und mobile Publishing - Chancen für Museen | Dr. Michael Müller, Jörn Brunotte, Culture to go 26 Dokumentenportale Vorteile • akzeptieren alle gängigen Formate – kein Aufwand für Konvertierung • auch für Broschüren, Flyer, Infoblätter, … geeignet • Reader auf dem Portal eingebaut • lässt sich leicht auf eigene oder fremde Websites einbetten • Social-Media-Funktionen: • Abonnieren, Folgen • Teilen, Empfehlen, Bewerten Beschränkungen • nur Gratis-Content • für Mobilgeräte und E-Reader nur bedingt geeignet
  27. 27. E-Book und mobile Publishing - Chancen für Museen | Dr. Michael Müller, Jörn Brunotte, Culture to go 27 3. Mobile E-Books
  28. 28. E-Book und mobile Publishing - Chancen für Museen | Dr. Michael Müller, Jörn Brunotte, Culture to go 28 Mobile E-Books sind E-Books, die auf Smartphones (iPhone, Android, …) gelesen werden. Mobile E-Books sind für Museen besonders interessant, weil • Smartphones sehr viel weiter verbreitet sind als E-Reader • bei Museumspublikationen, z.B. Katalogen, Mobilität ein entscheidender Mehrwert ist • die App Stores (z.B. iTunes) interessante Vertriebskanäle sind.
  29. 29. E-Book und mobile Publishing - Chancen für Museen | Dr. Michael Müller, Jörn Brunotte, Culture to go 29 Wie wird das E-Book mobil?  über Smartphone-Apps der E-Book-Shops  über spezielle Shops für mobile E-Books, z.B. • iBooks von Apple (iPhone, iPod Touch, iPad) • Textunes (iPhone, bald auch Android-Smartphones)
  30. 30. E-Book und mobile Publishing - Chancen für Museen | Dr. Michael Müller, Jörn Brunotte, Culture to go 30 4. Enhanced E-Books
  31. 31. E-Book und mobile Publishing - Chancen für Museen | Dr. Michael Müller, Jörn Brunotte, Culture to go 31 Enhanced E-Books nutzen die erweiterten Möglichkeiten des digitalen Mediums: • Integration von Multimedia (Video, Audio) • Verlinkungen ins mobile Web • Einbeziehung der Standortinformationen (GPS) • interaktive Elemente (z.B. Quiz) Das führende deutsche mobile E-Book-Portal Textunes unterstützt Enhanced E-Books. In bestimmten Konstellationen kann ein Enhanced E-Book eine Alternative zu Audio- und Multimedia- Guide sein. 9 x Neukölln, Multimedialer Museumsführer von Culture to go
  32. 32. E-Book und mobile Publishing - Chancen für Museen | Dr. Michael Müller, Jörn Brunotte, Culture to go 32 Fazit  E-Books haben das Potenzial, den Buchmarkt grundlegend zu verändern. Setzen Sie sich rechtzeitig mit diesem neuen Medium auseinander. Rechtzeitig heißt: jetzt!  Achten Sie auf den spezifischen Mehrwert des E-Books für das Museum und seine Besucher/Leser. Seien Sie kreativ, übertragen Sie die eingespielten Publikationsformen nicht unkritisch in das neue Medium.  Nutzen Sie die Möglichkeiten, sich einfach und schnell mit dem E-Book auseinanderzusetzen, z.B. durch das Publizieren auf Dokumentenportalen.  Entwickeln Sie eine Strategie, wie Sie effizient Content auf mehreren Kanälen publizieren können.
  33. 33. E-Book und mobile Publishing - Chancen für Museen | Dr. Michael Müller, Jörn Brunotte, Culture to go 33 Vielen Dank! Kontakt: Tel: 030 – 32 764 751 j.brunotte@culture–to-go.de m.mueller@culture–to-go.de http://twitter.com/culturetogo

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