Content Strategy: A Wicked Problem

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This is a pointer to the guest blog post I did on the subject at Adobe TechComm Central. It deals with increasing complexity of the communications environment, and proposes a Nemetics approach as a possible solution.
Direct link:
https://blogs.adobe.com/techcomm/2013/07/content-strategy-a-wicked-problem.html

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Content Strategy: A Wicked Problem

  1. 1. Content Strategy: A Wicked Problem [guest blog] Wicked Problem: a problem that is difficult or impossible to solve because of incomplete, contradictory, and changing requirements that are often difficult to recognize. -From the Wikipedia Article Imagine yourself waking up in the morning. As you open your eyes, your cerebral implant projects your schedule for the day onto your augmented cornea. Old Cycle Even before breakfast, you grab one of your appointments with your hand and move it to tomorrow. The change request is automatically sent to the other person… Got a content strategy for documenting those interactions? New Cycle Full article at TechComm Central by Adobe By Ray Gallon @RayGallon

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