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It's Not in the Job Description

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Keynote presentation for STC France annual conference, 2009

Published in: Technology, Spiritual
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It's Not in the Job Description

  1. 1. IT’S NOT IN THE JOB DESCRIPTION OR HOW BEING A TECHNICAL COMMUNICATOR CAN ALSO TURN YOU INTO A(N). . .Ray GallonCulture Communication Technologie
  2. 2. ENTOMOLOGIST... Wait a minute! The control room is AC, but theTake your place in the rocket is DC!never-ending searchfor BUGS Get your company out of impossible situations
  3. 3. GENDARME...Enforce standards and practices: Procedures Terminology Consistency Style User experience Quality assurance
  4. 4. TheTerminology PoliceI t ’ s a t ha nk l e s s t a s k , b ut so me b o d y ’ s go t to do it!
  5. 5. NETWORKER... even multicultural
  6. 6. FIREFIGHTER...Be the first to discoverthat two teams in yourproject are working atcross purposeswithout realizing it!Mediate conflictsBe the user’s advocatewhen someoneproposes a solutionthat’s easy for them,but bad for...
  7. 7. EVANGELIST...Someday, sometime, you willcertainly need to persuade somecolleague or other that yourcustomers need to be informed.Typical counter-arguments (I didn’tmake any of these up): “The interface is so good you don’t need information” “Nobody reads the documentation anyway” “Who cares, we’re M___soft!” “Interface? Choices? Everything needs to be configurable”Just like an evangelist, sometimesyou have to thump “the bible” andfight against ignorance.
  8. 8. What we Specified
  9. 9. What they programmed
  10. 10. HUMAN FACTORS EXPERT...Performing seriousanalysis
  11. 11. HUMAN FACTORS EXPERT...Performing serious Applying intelligentanalysis design ideas
  12. 12. HUMAN FACTORS EXPERT...Performing serious Meeting useranalysis needs
  13. 13. HUMAN FACTORS EXPERT... Meeting user needsUsing common sense
  14. 14. PSYCHOTHERAPIST... You understand everyone, and everyone’s point of view - because you’re a translator Because you understand everyone, you can make them feel good about themselves When you make people feel good about themselves, you contribute to team unity!
  15. 15. ...IN SHORT, THE GLUE THAT HOLDS IT ALL TOGETHER HAPPY STICKING!
  16. 16. THANKS - ENJOY THE CONFERENCE! infodesign@culturecom.net

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