eLearning mLearning and User Assistance


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Presentation from Adobe Day at the UA Europe 2013 conference, Manchester, UK. Presents characteristics of eLearning and mLearning, and their application to the domain of user assistance.

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eLearning mLearning and User Assistance

  1. 1. RAY  GALLONC U L T U R E C O MPresentation  ©  2013  Ray  Gallon  all  rights  reservedeLEARNINGmLEARNING andUSER ASSISTANCEWhat  we  can  learn  from  training  and  educationMember, Board of DirectorsAdobe  Day  at2013Wednesday, 19 June 2013
  2. 2. Presentation  ©  2013  Ray  Gallon  all  rights  reserved20  years  in  technical  communication  with  major  companies  such  as  G.E.  Healthcare,  Alcatel,  IBM,  etc.Member,  board  of  directors,  Society  for  Technical  Communication  (STC)Past  president,  STC  FranceAward-­‐winning  radio  producer  and  journalist  –  CBC,  NPR,  France  Culture,  etc.  and  former  programme  manager,  WNYC-­‐FM,  New  York  Public  RadioAbout Me - Ray GallonOwner/Consultant,  Culturecom  –  specialist  in      usability,  content  strategy,  and  user  assistance  for  softwareThe Humanist NerdResearch  collaborator  and  principal,  The  Transformation  Society,  a  new  research  and  training  institute  in  Barcelona,  SpainWednesday, 19 June 2013
  3. 3. Presentation  ©  2013  Ray  Gallon  all  rights  reservedhttp://images.wikia.com/thehungergames/images/4/43/Classroom.jpg“LEARNING SHOULD BE AN ACTIVE PROCESS......TOO OFTEN STUDENTSCOME TOSCHOOL TOWATCH THEIR TEACHERSWORK”-WILL DAGGETTWednesday, 19 June 2013
  4. 4. Presentation  ©  2013  Ray  Gallon  all  rights  reserved21st Century SkillsWe are still “...training autonomous problem solvers, whereas... [learners in theworkplace] are increasingly being asked to work in teams, drawing on different setsof expertise, and collaborating to solve problems.”-Henry Jenkins, AnnenbergSchool of Communications (USC)Play:  Experiment  with  surroundings  as  problem  solvingSimulate:  Interpret  and  construct  dynamic  models  of  the  real  worldPerform:  Change  identity,  improvise,  discoverAppropriate:  Remix  contentMulti-­‐task:  Monitor  the  environment  and  shift  focus  ad-­‐hocDevelop  Collective  Intelligence:  Pool  knowledge  and  work  on  a  common  goalWednesday, 19 June 2013
  5. 5. Presentation  ©  2013  Ray  Gallon  all  rights  reservedAttributes of Participatory Culture(Henry Jenkins)Affiliations:  Memberships,  formal  and  informal,  in  online  communities  centred  around  various  forms  of  mediaExpressions:  Creating  new  creative  forms,  such  as  digital  sampling,  mash-­‐ups...Collaborations:  Problem-­‐solving  and  working  together  in  teams  to  complete  tasks  and  develop  new  knowledgeCirculations:  Shaping  the  flow  of  media,  such  as  podcasting,  micro-­‐/bloggingSOURCE: CONFRONTING THE CHALLENGES OF PARTICIPATORY CULTURE, BY HENRY JENKINS, MIT PRESS, 2009Wednesday, 19 June 2013
  6. 6. Presentation  ©  2013  Ray  Gallon  all  rights  reservedEmergent LearningGenerally  takes  advantage  of  emergent  technologiesBased  on  social  interaction  for  the  co-­‐construction  of  knowledge  and  meaning  (Camacho,  2013)Learners  are  encouraged  to  take  control  of  their  learning...  collaborate  with  peers  to  produce  content,  and  to  use  mobile  tools  for  investigation  and  exploration  (Loke,  et  al,  2010)  Instructors  as  facilitators  design  the  learning  environment  and  structure  learning  processes  (Jonassen,  1991)SOURCE: http://www.slideshare.net/marcamacho/enhancing-participatory-culture-how-to-design-international-collaboration-through-mobile-and-social-mediaWednesday, 19 June 2013
  7. 7. Presentation  ©  2013  Ray  Gallon  all  rights  reservedeLEARNINGWednesday, 19 June 2013
  8. 8. Presentation  ©  2013  Ray  Gallon  all  rights  reservedExamples:Webquest  (Bernie  Dodge,  UCSD)Flipped  ClassroomArticulate  a  real-­‐life  problem  and  solve  it  collectivelyLEARNING SHOULDBE EMOTIONALALL  THESE  METHODS  REQUIRE  COLLABORATION!Engagement  is  key  to  retentionHTTP://WWW.THEKENNEDYCENTERINC.ORG/WHAT-WE-DO/PROGRAMS-SERVICES/CHILDREN-AND-FAMILY-SERVICES/SCHOOL-TRANSITION-PARTNERS-PROGRAM.HTMLWednesday, 19 June 2013
  9. 9. Presentation  ©  2013  Ray  Gallon  all  rights  reservedFlipped ClassroomPrimarily  useful  for  structured  informational  learningPuts  the  lecture  “at  home”  and  the  “homework”  in  the  collaborative  environment  (“classroom”)Not  specific  to  eLearning,  but  eLearning  enhances  the  valueWednesday, 19 June 2013
  10. 10. Presentation  ©  2013  Ray  Gallon  all  rights  reservedFlipped ClassroomLearners  watch  self-­‐paced  media  in  their  own  timeInstructor  is  available  during  “class  time”  when  learners  need  coaching  -­‐  while  working  on  exercisesCollaborative  environment  continues  beyond  the  course  time,  to  provide  motivated  solution  to  real-­‐world  problemsReal  application  of  learning  is  more  likely  to  happen  in  this  scenarioWednesday, 19 June 2013
  11. 11. Presentation  ©  2013  Ray  Gallon  all  rights  reservedmLEARNINGHTTP://WWW.LEARNINGREVIEW.COM/MOBILE-SOCIAL-LEARNING/3412-M-LEARNING-EN-ACCIONWednesday, 19 June 2013
  12. 12. Presentation  ©  2013  Ray  Gallon  all  rights  reservedWhat is mLearning?The  exploitation  of  ubiquitous  handheld  hardware,  wireless  networking  and  mobile  telephony  to  facilitate,  support,  enhance,  and  extend  the  reach  of  teaching  and  learning.Mobile  learning  can  take  place  in  any  location,  at  any  time,  including  traditional  learning  environments  such  as  classrooms,  as  well  as  in  workplaces,  at  home,  in  community  locations,  and  in  transit.SOURCE: http://dl.dropboxusercontent.com/u/41364593/MoLeNET%20website%20-%20Copy/www.molenet.org.uk/about/index.htmlWednesday, 19 June 2013
  13. 13. Presentation  ©  2013  Ray  Gallon  all  rights  reservedHow is mLearningdifferent from eLearning?More  personalDeterritorialized  (ubiquitous)More  accessibleMore  fun  (?)More  interactiveSpontaneousShorter  durationFor  instant  useSocial:  engaging  users  to  contribute  and  shareGestural  (swipe,  pinch,  tap)  -­‐  thus  more  sensorial,  body  involvementWednesday, 19 June 2013
  14. 14. Presentation  ©  2013  Ray  Gallon  all  rights  reservedNot  just  the  miniaturization  and  convenience  of  portable  computingTransforming  how  we  conceptualize  and  interact  with  computing  and  our  environmentTransforming  how  we  communicate,  create,  and  manipulate  information  (Cheney,  2010;  Pachler,  Bachmair,  &  Cook,  2010)SOURCE: http://www.ascilite.org.au/conferences/hobart11/downloads/papers/Cochrane-full.pdfmLEARNINGWednesday, 19 June 2013
  15. 15. Presentation  ©  2013  Ray  Gallon  all  rights  reservedSOURCE: http://www.ascilite.org.au/conferences/hobart11/downloads/papers/Cochrane-full.pdfUbiquitous  social  connectivityInstant  information  accessEnhanced  view  of  the  world  through  digital  augmentation.(Cook,  2010)It  is  empowering  for  learners,  who  can  become  content  and  context  generators  within  authentic  learning  environments    rather  than  simple  consumers  of  transmitted  content.(Herrington  &  Herrington,  2006-­‐2007)mLEARNINGWednesday, 19 June 2013
  16. 16. Presentation  ©  2013  Ray  Gallon  all  rights  reservedBoth eLearning and mLearning...Engage  the  learner  to  become:Content  creatorAuthor  of  his/her  own  learning  experienceAre  socialDemand  collaborationLead  to  the  discovery  of  creative  collective  solutionsCan  lead  to  the  development  of  ongoing  learning  networksAnchor  learning  through  real-­‐world  applicationWednesday, 19 June 2013
  17. 17. Presentation  ©  2013  Ray  Gallon  all  rights  reservedSO WHAT ABOUTUSER ASSISTANCE?Wednesday, 19 June 2013
  18. 18. Presentation  ©  2013  Ray  Gallon  all  rights  reservedhttp://stc.intercom.orgFebruary 20136From John Carroll, the Father ofMinimalism“User”  is  passive,  to  me  —you’ve  been  handed  something,  use  it  —  whereas  I  think  what  people  are  doing  is  much  more  actively  a  matter  of  ownership  and  appropriation  and  coming  to  control  a  new  tool  in  a  new  environment...  “learners”  focuses  on  the  human  development  and  appropriating  new  knowledge  and  skill,  which  I  think  is  really  more  the  essence  of  what’s  going  on.from  an  interview  with  Nicky  Bleiel,  in  STC’s  “Intercom”  magaine,  February  2013Wednesday, 19 June 2013
  19. 19. Presentation  ©  2013  Ray  Gallon  all  rights  reservedHenry Jenkins’ Participatory Cultureis Not Just for Schools: It’s for LifeToday’s  Life  is  with  Technical  Products:Affiliations:  Memberships,  formal  and  informal,  in  online  communities  centred  around  various  products  (user  groups)Expressions:  Generating  new  shortcuts,  product  ideas,  improvements...Collaborations:  Problem-­‐solving  and  working  together  in  teams  to  complete  tasks  and  develop  new  knowledgeCirculations:  Shaping  the  flow  of  media,  such  as  podcasting,  micro-­‐/blogging,  as  invested  stakeholdersADAPTED FROM JENKINS, MIT PRESS, 2009Wednesday, 19 June 2013
  20. 20. Presentation  ©  2013  Ray  Gallon  all  rights  reservedUsual Manner of IntegratingUser FeedbackSME’s/DevIntranetCRMMARKETINGUXINTERNAL  STAKEHOLDERSWikiExtranetSocial  NetsUser  groups/forumsUSER  COMMUNITIESUser  testing  &  researchTech  CommThe  ProductWednesday, 19 June 2013
  21. 21. Presentation  ©  2013  Ray  Gallon  all  rights  reservedIntegrated Learning / IntegratedUser FeedbackSME’s/DevInternetCRMMarketingUXWiki ExtranetSocial  NetsUser  groups/forumsLearning  Objects,  SCORM,  etc.Integrated  Learning  CommunityTech  Comm USER  TESTING  &  RESEARCHLMSThe  ProductImpactsInfluencesInteractswithIntegratesHelpsFeed intoFacilitatesFeedsintoFertilizesAddsvalue toVECTORIZE!Wednesday, 19 June 2013
  22. 22. Presentation  ©  2012  Ray  Gallon  all  rights  reservedOrganisation of SoftwareIntegrated Learning CommunitiesShared  strategies  and  experiences:I  have  trouble  doing  this  –  anyone  else?I’ve  found  a  great  way  to  do  this!Has  anyone  ever  had  to…?Integration  of  experiences  back  into  the  productShared  principles,  values,  context:Common  visionCollaborative  developmentShared  spaceBuy-­‐inLoyaltyRequires  a  well  designed  overall  Content  StrategyBody  of  knowledge:How  do  I  do  this?How  do  I  do  it  NOW?Am  I  sure  I  want  or  need  to  do  this?Getting  real  work  doneWednesday, 19 June 2013
  23. 23. Shared  principles,  values,  context:Common  visionCollaborative  developmentShared  spaceBuy-­‐inLoyaltyBody  of  knowledge:How  do  I  do  this?How  do  I  do  it  NOW?Am  I  sure  I  want  or  need  to  do  this?Getting  real  work  doneShared  strategies  and  experiences:I  have  trouble  doing  this  –  anyone  else?I’ve  found  a  great  way  to  do  this!Has  anyone  ever  had  to…?Integration  of  experiences  back  into  the  productPresentation  ©  2012  Ray  Gallon  all  rights  reservedOrganisation of SoftwareIntegrated Learning CommunitiesMeasure Overall Participation5                                4                                3                                2                                1                              0                                  1                                2                                3                                4                              5Measure Individual Profiles:Knowledge: 2.3Strategy: 3.5Principles: 4.7Wednesday, 19 June 2013
  24. 24. Presentation  ©  2013  Ray  Gallon  all  rights  reservedSome Implications of SoftwareIntegrated Learning CommunitiesAs  co-­‐operation  builds,  an  Integrated  Learning  Community’s  self  image  grows  in  stature.Thinking  goes  beyond  contingent  need,  for  example:  “What  I  do  can  be  useful  for  others?”  “What  others  do  has  an  effect  on  what  I  can  use”  -­‐  for  example,  “does  my  YouTube  post  have  good  tags  for  findabiity?”As  value  from  the  community  is  captured  and  fed  back  into  the  system,  customers’  adherence  to  the  product  and  the  company  grows,  since  they  feel  they’ve  contributed  to  its  design  and  development.Wednesday, 19 June 2013
  25. 25. Presentation  ©  2013  Ray  Gallon  all  rights  reservedCREATING MORE VALUEAbove  all,  be  steadfast......Only  trees  that  take  root  are  able  to  change  the  environment.Wednesday, 19 June 2013
  26. 26. Presentation  ©  2012  Ray  Gallon  all  rights  reservedRAY  GALLONC U L T U R E C O MEmail:   infodesign@culturecom.netThank  You!Google  Plus:  +Ray  GallonTwitter:  @RayGallonLinkedIn:  Ray  GallonCheck  out  my  blog,  Rant  of  a  Humanist  Nerd:http://humanistnerd.culturecom.netPortions  of  this  presentation  based  on  research  by  the  Transformation  Society  Research  group.Member, Board of DirectorsWith  thanks  toTwo  new  white  papers  published  on  Adobe  site:• Changing Paradigms in Technology and Communication• Crossing Boundaries: Implications for the Content IndustriesLink: http://www.adobe.com/cfusion/entitlement/index.cfm?event=custom&sku=FS0003673&e=tcs_whitepaperWednesday, 19 June 2013