Culture Communication Technology

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Why knowing about all kinds of culture is important if you're a technical communicator

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Culture Communication Technology

  1. 1. CULTURE COMMUNICATION TECHNOLOGY WHY KNOWING ABOUT ALL KINDS OF CULTURE IS IMPORTANT IF YOU’RE A TECHNICAL COMMUNICATOR RAY   G ALLON C U LT U R E C O MThursday, 17 January 2013
  2. 2. WHA T CULTURE LAN GUA GE A RE W E SA YING IT IN ? HOW DO THEY REPR ESENT KNOWLEDGE VISUALLY? WORK WITH? E PEOP LE WE AT AB OUT TH W H FROM?US AR E THEY TURES ER HERE L CUL CE W • N ATIONA LTURE NT RPOR ATE CU ER ED • CO DE SIG NThursday, 17 January 2013
  3. 3. WHA T CULTURE LAN GUA GE A RE W E SA N S IO YING IT IN CT ? HOW DO THEY REPR N E E SENT KNOWLEDGE O N VISUALLY? H AT AB OUT TH CE PEOP FROM? LE WE WORK WITH? W E THEYUS ER HERE AR L CUL TURES CE W • N ATIONA LTURE NT RPOR ATE CU ER ED • CO DE SIG NThursday, 17 January 2013
  4. 4. THIS IS A 15TH CENTURY LANDSCAPE: SPLIT SCREEN FRAGMENTED HIERARCHICAL MULTI-TASKING FROM “LES TRÈS RICHES HEURES DU DUC DE BERRY” BY THE FRÈRES LIMBOURG, CA. 1400Thursday, 17 January 2013
  5. 5. THIS IS A 19TH CENTURY LANDSCAPE: COHERENT IMAGE ATTEMPTING TO INTERPRET OR REPRODUCE REALITY DOMINATED BY THE LEARNED GRAMMAR OF PERSPECTIVE “ALONGSIDE TERNE” BY HENRY GUMMERY, 1879Thursday, 17 January 2013
  6. 6. U R O S T N N O E TI E S A R M ? P R E O R F T T IN E N E S T M B EN O N H R IC R IR H U EN V W CThursday, 17 January 2013
  7. 7. r Ou al visu ted n tio n ter el. nta pre se es ina od re W m d (in do em orl y w le tel of the c o mp sanc ) is is re na ult u Re he c tThursday, 17 January 2013 by
  8. 8. OUR INFORMATIONAL ENVIRONMENT... WITH ITS MULTIPLE MULTIPLE MULTIPLE HIERARCHICAL -FOCUS TO THE 15TH AND ITS FRAG CENTURY IMAGE. MEN TATION, IS MUCH CLOSERThursday, 17 January 2013
  9. 9. d, mu rst al e T rew i F xt Th eb nt H me h e e te h r ocu rom t T e t? d tin eg f ntury p y men da h C 4t H u oc DThursday, 17 January 2013
  10. 10. References to written Biblical References authorities References and links to external commentaries “Complements” - and other Talmud Commentaries on the passages Commentaries Rachi’s Commentary Central Text - with Rabenou Haenel’s contradictory content Commentary Commentaries and controversies on the Central Text First word of next page After Georges Hansel, Professor Emeritus, Université de Rouen, FranceThursday, 17 January 2013
  11. 11. THERE ARE ABOUT 1.3 BILLION CHINESE SPEAKERS IN THE WORLD CAN WE TRANSLATE WESTERN SOFTWARE TO CHINESE AND SAY WE’VE LOCALIZED IT? THE E 7 TS WRI TING E AR LEC SYS TEM T H ER DIA ESE COM IS OF HIN UND MON O UPS EN C ERS LY GR POK TOO D BY IN S E ALL ... ON OF ST T S O O ER T M NN D K C A E EA LE C TA N AR SP DIA ELY RS ER TH ERE ER USED IN TAIWAN AND BY T RACT AL DIASPORA POPULATIONS IK DE OTH L N ...BU CHA ION U AN O TW : TRA DIT F IED USED IN PEOPLE’S TS PLI REPUBLIC OF CHINA SE SIM CHINESE CHARACTERS ARE ALSO THE BASIS FOR OTHER A ND ASIAN LANGUAGES’ WRITING AND ARE UNDERSTOOD WIDELY IMAGES: WWW.ECHINACITIES.COM SOURCE: HTTP://WWW.OMNIGLOT.COM/CHINESE/INDEX.HTM HTTP://ARTS.CULTURAL-CHINA.COMThursday, 17 January 2013
  12. 12. THERE ARE ABOUT 1.3 BILLION CHINESE SPEAKERS IN THE WORLD TH EC = IDEOGRAM HA HIN PH VE ES S W ON NO E A I H S ANT RI ETI T H T SY TIN C R IVE O T ST G I M P I ES EM G N C C O U EN S EQ N COThursday, 17 January 2013
  13. 13. COGNITIVE CONSEQUENCES IDEOGRAMThursday, 17 January 2013
  14. 14. COGNITIVE CONSEQUENCES STARS AND STRIPES PHONETICThursday, 17 January 2013
  15. 15. THIS IS A VISUAL MATRIX E R K P EA M E S HE S D T ME E A IN RE S A H A C L THE ! IL H SO IS THIS W T A Y WHAT B O W FOR DOES THIS INTER MEAN FACE D ESIGN FOR USER ? GUIDANCE ?Thursday, 17 January 2013
  16. 16. YOU CAN SEE HIS NECK HIS SW HY T S ” IS OU GUE UDI MAN C AN Y OF A SA CUR ATE PRO FILE LY I NAC BEW “ L TE? LTU RA PRO PRIA ARE C U AND INAP YOU OF W BEL HAT CK THE IEVE HE VE C I INTE ON AYS AT RNE W AN T AL ITH WThursday, 17 January 2013
  17. 17. CORPORATE CULTURES G WOU E RIN LD Y G INE AL TAL OU EN NIC K TO TE CH THE I T M TH HU SAM E M M E WA AN AN Y? FINA AG RE NC EM SO HO ULD E EN UR W HY S T CE RITE FOR S YO UW HE S AME TH EM T W AY? IMAGES: USACEPUBLICAFFAIRS PHOTOSTREAM WWW.FREEFOTO.COMThursday, 17 January 2013
  18. 18. COMMUNICATION EGY! T RA G? ST AY IN TE NT ES C ON EW T AR W HA SAYIN G IT? ARE W E TO W HOMUS HOW AR ER E WE SA CE YING IT NT ? ER ED DE SIG NThursday, 17 January 2013
  19. 19. GIVE YOUR USERS CONFIDENCE ER ING AGE INE AL LA NGU H E NG NIC IN HEM TABLE WIT CH ST TE RES OMFOR ADD RE C IT T H EY’ HU M MA FI AN N NA AG RE NC EM SO E EN UR TELL T CE THE S THE M AB Y’RE OUT INTE WHA RES T TED INThursday, 17 January 2013
  20. 20. SUBTEXT INTERACTION COMMUNICATIONS CHANNEL I YOU A ND ICE VO S : R PE ST Y I I PS ER Y OU OU T H Y ND EX S O LO W R E M XT ON OU T . EO VE EA OIC N... A E H TI Y N.. ENC R V HE S T IT LA ELL THE FLU OU G, T ME HE UB RE W E I T O, Y G R IF D VE IN ER HIN VERT S ER W T F E A CTIN ... LO NO CE O U HA W YO ...I TO I DO EN O W A E PO OU ND FLU LY ,A F ER AR I T EL N’T VE I T O N W I FI D U HA IN FT U YO ...YO SOThursday, 17 January 2013
  21. 21. SUBTEXT INTERACTION COMMUNICATIONS CHANNEL I SOFTWARE E S : TH RE ? PE ST R IP S RO WA T Y I US E OF T E E X N SH T, THE T HE S O UL D M XT A E H TIO E EXPE CT FRO R M ICE SH E S T IT E LA S TH E? EXPE O T V SE? ECT H U R B E W R I I HA CA EXPT S N G ER HO WA W FT R O D N D W HAT RE F E A CTI ... O W A OW SO ...WH AT OR U , A IN T TWA LE? ITY SE, F SO ONA B E P H UT ARE TH EAS E IF TER AR A AT FTW DOE IT WH E SO AT S R IN FT W TH ...WH E AN DI S S O O M M FRThursday, 17 January 2013
  22. 22. WHERE DOES THE INTERFACE END AND THE USER GUIDANCE BEGIN? ANY CONTENT STRATEGY FOR SOFTWARE MUST TAKE A HOLISTIC APPROACH: CONTENT AND STYLE NEED TO BE COHERENT IN RESONANCE WITH THE NATURE OF THE INFORMATION ITSELF IN RESONANCE WITH THE USER WHO MUST INTERACT WITH IT INTERACTIVITY NEEDS TO INCLUDE CERTAIN ASPECTS OF HUMAN COMMUNICATIONThursday, 17 January 2013
  23. 23. INFORMATION SHARING M TO E EA N D V U SE GA E R” TION P OW RMA OL: D UL E IS INFO ONTR E WO L EDG ING C N W D ND ERYO NO HOAR CE A “K T E N T , EV T HA NFLU ER XP . C D RE E UI E E OU SA LD B YO H S T TO Y F TO A R O WOU DA M E EPE OU YO Y, CO E KE E, Y IN U GA “KN TH EDG LE. FO IN OW AS WL B RM I L O SA AS AT NFL EDG KN SPEN ION UE I RE THE NC EI SP I ND : EB PA SOU SOU O Y S WE RT RC R HA R” M AS NE ES CE RIN EA A G R. , Y OF IN FO EN OU SH G NS N AL RE RM ER IM PU AT OU AR AR E A ED IO CI T O ME TAT ION S S VA A S DIA ION , YO HA LU ED M G TE BE U B RER R IS IN CIR YO CL ND UILD OF FO G RK E. YO A S UR IN IN O OC IAL R W A ET H S NThursday, 17 January 2013
  24. 24. ns ti o c ly ng e i em gs nn ee n se th in o etw ated b l re C unThursday, 17 January 2013
  25. 25. T HE N OT ATIO N M FOR IETY IN OC S BUT TH TRANS E FORMA TION SOCIET YThursday, 17 January 2013
  26. 26. TECHNOLOGY WE W RITING OLOG Y ARE WHAT TECHN OUT? GA DG ET AB S? WHAT TECH NOLOGY IS USEFUL OR APPROPRIAT E? DITA CTURE ON AR CHITE INFO RMATI MENTUS NT MA NAGE ER CONTE C EN TE RE DD ES IGNThursday, 17 January 2013
  27. 27. F AN ER O CENT , ALL IN THE TIES T ION: URE WE ARE I CTIV MMUNIC A C ULT AY OF A Y CO RE / ARR ED B CU LTU OGY ECT C ONN H NOL TEC ITING RE / WR SIGN CU LTU OGY FAC E DE NOL IN TER TEC H RE / I LITY LTU OGY SAB T CU NOL U MEN ECH D AGE T B EDDE ION MAN T URE EM AT CUL INF ORM T EGY URE A ULT STR C ENT URE ONT C ION C ULT ZAT L O CALI E TC. SIGN C DE GR APHI ETC.Thursday, 17 January 2013
  28. 28. RAY N AR OF A TER D BY THE CEN NN ECTE ION / E IN E AR ITIES, A LL CO ICAT MUN RE W IV COM ACT : C ULTU ION / OF NO LOGY ICAT TECH IGN COM MUN RE DES ULTU ION / ACE C IN TERF ICAT MUN RE ITY COM BIL C ULTU USA T AGE MEN ED EDD ION MAN EMB MAT I NFOR TECHNO LOGY IS SUBJECT OUR MATTER OUR MAI , IT’S NO N FIELD O T F ACTION !Thursday, 17 January 2013
  29. 29. SO THAT MEANS...Thursday, 17 January 2013
  30. 30. H CUL TURE, DE AL WIT OGY... AS WE ND TE CHNOL UNICA TION A COMM FOCUS ON TH AND E E COM SPECIA MUNIC LLY TH ATION E CULT , URE...Thursday, 17 January 2013
  31. 31. AND TRANSFORM: INFORMATION INTO KNOWLEDGE KNOWLEDGE INTO KNOW-HOW KNOW-HOW INTO WISDOMThursday, 17 January 2013
  32. 32. RAY   G ALLON C U LT U R E C O M THANK YOU! EMAIL: INFODESIGN@CULTURECOM.NET PLEASE CHECK OUT MY BLOG, « RANT OF A HUMANIST NERD: » HTTP://HUMANISTNERD.CULTURECOM.NET TWITTER: @RAYGALLON LINKEDIN AND GOOGLE+: RAY GALLONThursday, 17 January 2013

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