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de Young Museum 02 09


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Power Point Presentation for the Cultural Connections program (Serving New Audiences: Wallace Grantees Tell Their Stories) on February 12th, 2009

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de Young Museum 02 09

  1. 1. Cultural Encounters at the de Young designed to attract new and diverse audiences
  2. 3. Our Goal: A Younger More Ethnically Diverse Audience for Cultural Encounters Programming Baseline - Fall 2007 17% under the age of 30 26% of visitors non-white
  3. 4. More Marketing Summer 2008 14% of audience under 30 23% of visitors non-white
  4. 5. Audience Development Committee for Asian/ American/ Modern Art: Shifting Currents, 1900-1970 Asian American Art Now
  5. 6. Fall 2008 23% of audience under the age of 30 29% of visitors non-white
  6. 7. Exit Surveys of Cultural Encounters Audiences <ul><li>Demonstrated that diversifying our audience was more complicated/ difficult than we had anticipated </li></ul><ul><li>Encouraged us to form Audience Development Committees </li></ul><ul><li>Encouraged us to seek new ways of marketing our programs </li></ul><ul><li>Will continue to provide necessary feedback </li></ul>