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Mudança de Cultura- MBA Branding Innovation Aula 1

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Aula de 19 de setembro de 2014 no MBA Branding Innovation das Faculdades Rio Branco.

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Mudança de Cultura- MBA Branding Innovation Aula 1

  1. 1. MUDANÇA DE! CULTURA FACULDADES INTEGRADAS RIO BRANCO | MBA BRANDING INNOVATION | SET. 2014
  2. 2. GABRIELA,! MUITO PRAZER!
  3. 3. SÓCIA E DIRETORA TEMPLO COWORKING OLABI MAKERSPACE COMUNICAÇÃO SOCIAL USP CULTURA DE REDE ECONOMIA CRIATIVA NOVAS TECNOLOGIAS
  4. 4. ! ! CULTURA E TECNOLOGIA UCAM | FGV- RIO ! WWW2013 | WEB.BR FESTIVAL INTERNACIONAL CULTURADIGITAL.BR CASA DA CULTURA DIGITAL CULTURADIGITAL.BR PRODUCAOCULTURAL.ORG.BR FÓRUM DA CULTURA DIGITAL BRASILEIRA SIMPÓSIO INTERNACIONAL DE ACERVOS DIGITAIS VIREI VIRAL.VIREI VIRAL
  5. 5. gabiagustini@gmail.com br.linkedin.com/in/gabiagustini/ http://www.brasilpost.com.br/gabriela-agustini/ http://www.pinterest.com/gabiagustini/cultura-digital/ @gabiagustini http://www.templo.co http://www.olabi.co
  6. 6. 2 ENCONTROS 19-20 SETEMBRO CONTEÚDOS . VÍDEOS TRABALHO EM GRUPO!
  7. 7. ! INOVAÇÃO = PONTO DE VISTA #7 milhões de views
  8. 8. QUEBRANDO PADRÕES
  9. 9. MUDANDO PERSPECTIVAS
  10. 10. QUEM DECIDE O SEU CAMINHO?
  11. 11. E QUANTOS SÃO OS CAMINHOS POSSÍVEIS
  12. 12. O QUE É UMA FAMÍLIA?
  13. 13. O QUE É UMA FAMÍLIA?
  14. 14. O QUE É UMA FAMÍLIA?
  15. 15. O QUE É SUCESSO?
  16. 16. O QUE É SUCESSO?
  17. 17. O QUE É SUCESSO?
  18. 18. E QUEM É VOCÊ
  19. 19. O QUE TE MOVE
  20. 20. É CERTO SER FELIZ?
  21. 21. QUEM DECIDE O QUE É O CERTO E O ERRADO?
  22. 22. O QUE É CULTURA?
  23. 23. 167 DEFINIÇÕES DIFERENTES CULTURA Kroeber, A. L. e C. Kluckhohn em Culture: A Critical Review of Concepts and Definitions (1952)
  24. 24. ÍNDIA
  25. 25. BRASIL
  26. 26. ETIÓPIA
  27. 27. REDES
  28. 28. CONCEITO MAIS ANTIGO QUE A INTERNET E OS COMPUTADORES
  29. 29. SOCIEDADE EM REDE TRAÇO MAIS MARCANTE DA CULTURA CONTEMPORÂNEA
  30. 30. SÉCULO XXI SÉCULO DAS REDES
  31. 31. COLABORAÇÃO
  32. 32. #SOCIEDADEDAINFORMAÇÃO
  33. 33. INTERNET CONEXÃO GLOBAL E NUMA ESCALA JAMAIS PENSADA
  34. 34. 2014 108.000.000 DE BRASILEIROS CONECTADOS 50% DA POPULAÇÃO
  35. 35. 2014 30% DA POPULAÇÃO MUNDIAL CONECTADA À INTERNET CRESCIMENTO DA INTERNET MÓVEL BIG DATA, INTERNET OF THINGS E CLOUD COMPUTING EM EXPANSÃO
  36. 36. INTERNET ACESSO AO CONHECIMENTO
  37. 37. CIDADÃO CONECTADO É CAPAZ DE DESENVOLVER TECNOLOGIAS
  38. 38. FERRAMENTAS DA INOVAÇÃO ESTÃO NA MÃO DE QUEM TEM AS IDEIAS
  39. 39. ERA INDUSTRIAL ! PARQUE TECNOLÓGICO
  40. 40. ERA DIGITAL ! LABS FABLABS HACKERSPACES MAKERSPACES
  41. 41. COTIDIANO SENSITIVO ARTE. TECNOLOGIA. CIÊNCIA
  42. 42. JACK ANDRAKA INOVAÇÃO! CIENTÍFICA
  43. 43. APRENDER FAZENDO
  44. 44. APRENDER EM REDE
  45. 45. “na era da internet planejar uma ideia tende a ser mais caro do que executá-la ” Joi Ito, diretor do Medialab do MIT
  46. 46. PLANO DE NEGÓCIOS DÁ LUGAR AO PROTÓTIPO
  47. 47. INOVAÇÃO EM MODELOS DE NEGÓCIOS
  48. 48. PESSOAS COMPARTILHANDO TECNOLOGIA
  49. 49. PESSOAS COMPARTILHANDO LARES
  50. 50. PESSOAS COMPARTILHANDO EXPERIÊNCIAS
  51. 51. PESSOAS COMPARTILHANDO CONHECIMENTO
  52. 52. O DIGITAL CONECTANDO DEMANDA E OFERTA
  53. 53. SHARING ECONOMY o que é meu é seu, mas tem um preço
  54. 54. O DIGITAL TRANSFORMANDO BENS OCIOSOS EM RECURSOS
  55. 55. O DIGITAL MULTIPLICANDO DINHEIRO
  56. 56. O DIGITAL CRIANDO NOVAS MOEDAS DE TROCA
  57. 57. O DIGITAL OFERECENDO FERRAMENTAS DE PRODUÇÃO E COMUNICAÇÃO PARA AS MASSAS
  58. 58. O DIGITAL TRANSFERINDO O VALOR DO MATERIAL PARA O IMATERIAL
  59. 59. O DIGITAL AMPLIANDO ACESSO AO CONHECIMENTO
  60. 60. ECONOMIA EM TRANSIÇÃO DÚVIDAS INCERTEZAS RISCOS NECESSIDADE DE ADEQUAÇÃO
  61. 61. NA BUSCA POR CAMINHOS ! ! ! COLABORAÇÃO
  62. 62. ESPAÇOS DE COWORKING
  63. 63. ASSOCIAÇÕES LIVRES
  64. 64. COLEcoleTtivosIVOS
  65. 65. REDES
  66. 66. NOVAS APROPRIAÇÕES = VELHAS PRÁTICAS
  67. 67. COLABORAÇÃO IMPULSIONANDO NOVOS NEGÓCIOS
  68. 68. COLABORAÇÃO IMPULSIONANDO NOVAS HABILIDADES
  69. 69. COLABORAÇÃO IMPULSIONANDO NOVAS CONEXÕES
  70. 70. COLABORAÇÃO IMPULSIONANDO NOVAS FORMAS DE VIVER
  71. 71. OBRIGADA BOA NOITE!

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