Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

JennyCui‘sPortfolio2015

173 views

Published on

  • Be the first to comment

  • Be the first to like this

JennyCui‘sPortfolio2015

  1. 1. 8 Years experience Color Material Designer Oversea work experiences in 3 countries Served 3 Global Mobile Companies 14 Mature products in the market 4 Design awards achieved Jenny Cui Brief
  2. 2. Career path
  3. 3. Career Experience -Beijing- -London- -Helsinki- 4 years / 2007-2011 2 years / 2011-2013 2 years / 2014-now
  4. 4. Working method & Process in Sony Ericsson -Individual concepts- -Color material proposals- -Sample trials- -Mass production-
  5. 5. -TPU 1 piece key pad -Uncoated plastic with molded texture -Brushed anodized aluminum -NCVM+ laser etching graphics -PET sheet deco with 3D texture -Brushed anodized aluminum -NCVM+ laser etching graphics keypad -PET sheet deco with printed graphics - Graphic design Sony Ericsson J132 Sony Ericsson C510 Sony Ericsson T715 Projects Execution
  6. 6. Sony Ericsson K330 Sony Ericsson K530 Cancelled Cyber-shot Project -Rubber keypad -Uncoated plastic with in-mold texture -NCVM frame -NCVM body -Plastic hard keys -Soft touch coated back covers -Painted plastic covers -NCVM+ laser etching graphics on keys -PET sheet deco with printed graphics -Graphic design Projects Execution
  7. 7. Working method &Process in NOKIA / Microsoft Mobile -Design Strategy--Portfolio plan & mapping- -Material & color technology- -Program execution--Story telling-
  8. 8. NOKIA Color Material Design Strategy -Nokia CMD design team won the Year 2013 IDSA design strategy gold prize-
  9. 9. Strategy Build up 4,MATERIAL TECHNOLOGIES ADDRESS TO TIERS 1,CORE CONSUMER STUDY 2,CATEGORIES & PRICE TIER ANALYSIS 3,COLOR CADENCE 5,CROSS PORTFOLIO ALIGNMENT
  10. 10. Material technologies study 2,PROGRAM LEVEL MATERIAL TECHNOLOGY EXPLORATION 1,PORTFOLIO LEVEL MATERIAL TECHNOLOGY DEFINITION 3,SUPPLIERS INVESTMENT& COOPERATION 4,EXECUTIVE POSSIBILITIES TRIALS & TESTS
  11. 11. Color material Palette definition 1,INSPIRATION& INSIGHTS 2,CREATING CONTEXT 3,PALETTE CREATION 4,WEIGHING 5,PALETTE FINALIZATION 6,PALETTE TRANSLATION
  12. 12. Microsoft Lumia 640XL Microsoft Display Dock Projects Execution -Inherent Plastic cover -2015 MWC top pick award -Extrude Aluminum body -Molded inherent plastic top cap -TPU base pad
  13. 13. -1K depth effect -Semi transparent Plastic cover -2014 iF design Award 2nd prize -2014 IDEA design Award entry prize -Inherent Plastic cover -2014 IDEA design Award Bronze prize Nokia Lumia 625 Nokia Lumia 1320 Projects Execution
  14. 14. -Hard Plastic +coated key pad -NCVM Front Cover -Metallic painted battery cover -Rubber 1 piece key pad -Soft touch painted battery cover -NCVM Front cover -IML Camera deco -Hard Plastic Qwerty key pad -Back Printed PC sheet Function Keys -Metallic painted plastic battery cover Nokia Asha 300 Nokia X2-01 Nokia C2-01 Projects Execution
  15. 15. Projects Execution Nokia T7 Nokia Meltimi Concept -Hairline textured Aluminum battery cover -Metal keys -Painted plastic end cap -Polished SUS battery cover -Painted plastic keys -Painted plastic end cap Nokia Meltimi Concept -2K TPU+Plastic unibody, layering effect -3D shape PMMA Window
  16. 16. Self- Description -Professional- -Easy going- -Creative- -Keen to learn- Keep eyes &minds open with happening around, wish to learn new knowledge to engage more fresh ideas, keep myself growing from both professional and personal sides Facing the 9th year of working in the mobile industry, rich knowledge of manufacture process and material technologies; Good at pushing programs move forward; As a part of the design team, also understand how to work with strategic thinking to keep one design voice. With outgoing personality, really easy to work with, always know how to show necessary respect and keep important principle.
  17. 17. Skills •Material technology development and exploration •Design strategy set up •Trends collect& analysis •Creative ideas •Visual communications •Story telling& presentation •Supplier connection •Program delivery •Onsite color matching and technical support •Prototyping and modeling -Creative conception- -Analysis & Strategy- -Practical execution -
  18. 18. •Email: Chongyang_cui@163.com •Mobile: China:+86 13911983146 Finland: +358 504802493 •Personal information: Name: Date of birth:1982-10-25 • Education: 2001-2005 B.A. degree Product design Department of Industrial Design Academy of Art & Design, TsingHua University 2005-2007 M.A. degree Design strategy & design management Department of Industrial Design Academy of Art & Design, TsingHua University Scholarship & academic awards • 2001~2002 Second prize of excellent student • 2002~2003 Second prize of excellent student • 2003~2004 Second prize of excellent student • 2005 Best final paper & graduation award of Tsinghua University Information
  19. 19. Product design works
  20. 20. Illustration works -Part of the works has been published by one of the Chinese most famous & best press company-

×