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Tech Savvy Mom Infographic

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Tech Savvy Moms are always up to date with the latest technology evolutions and read tech-related blogs or magazines. They make daily use of smart devices and are likely to be early adopters of new home technologies.

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Tech Savvy Mom Infographic

  1. 1. TECH SAVVY MOMS • • • • • •
  2. 2. TECH SAVVY MOMS • • • • • • QUICK DEFINITION Tech Savvy Moms are always up to date with the latest technology evolutions and read tech-related blogs or magazines. They make daily use of smart devices and are likely to be early adopters of new home technologies.
  3. 3. TECH SAVVY MOMS: FOOD & BEVERAGE TOP FOOD BRANDS TOP BEVERAGE BRANDS INTERNATIONAL DELIGHT LIPTON OCEAN SPRAY KNOW MORE KNOW MORE GERBER BETTY CROCKER HELLMAN’S 31% FOODIES 27%LOOK FOR RECIPES ONLINE BREAKFAST FOODS (popularity index) 146.8
  4. 4. TECH SAVVY MOMS: RETAIL (popularity index) APPAREL RETAIL 186.3Department Store Apparel Retail Grocery Stores Other Retail Sport Retail <0.01% 15.39% 30.79% 46.18% 61.57% REACH TOP RETAIL STORES KNOW MORE MACY’S LOOK FOR ONLINE DAILY DEALS26% TARGET AMAZON.COM
  5. 5. TECH SAVVY MOMS: MOBILE USAGE 157.6 High interest in MOBILE APPS TOP LIFESTYLE APPTOP UTILITY APPTOP HEALTH & FITNESS APP HEALTH & FITNESS 180.7 UTILITY APPS 177.1 LIFESTYLE 173.3 LOSE IT! KNOW MORE GRAMMARLY KNOW MORE DRUGSTORE KNOW MORE
  6. 6. TECH SAVVY MOMS: FASHION FASHION LOVERS 35% TOP CLOTHING BRANDS TOP ACCESSORY BRANDS KELLY MOORE KNOW MORE KNOW MORE OLD NAVY LOLLY WOLLY DOODLE (popularity index) ACCESSORIES 183.2 (popularity index) HANDBAGS & PURSES 188.3 MICHAEL KORS
  7. 7. CONSUMER INSIGHTS SUITE TRY NOW FOR FREE > Get more information on this topic See how it works hands-on!

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