Be the first to like this
Financial services giant TD Bank is reviewing its media and creative business.
"We evaluate our agency relationships routinely and are currently in the process of conducting a closed review," said a TD Bank spokesman. The bank promoted Patrick McLean, a Toronto native who now oversees the U.S. business, from senior VP-head of brand and product marketing, to chief marketing officer in December of last year. Before joining TD Bank, he was VP-digital marketing & brand strategy for Capital One Financial. Mr. McLean told digital news site Marketing Land earlier this year that the company will be launching a "new cash rewards credit card campaign this spring and is working on a new brand campaign.