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After more than six years with AOR Arnold International agency, New Balance is looking for a new global creative agency. According to Arnold Worldwide, “New Balance has decided to move towards greater consolidation across their roster of agencies.” And a New Balance client rep reported that the company is reviewing its agency roster to “evaluate future agency structure” and review their portfolio. If it sounds like the reasons are unclear, it’s because they are. What we do know is that the review is being managed by consulting firm R3 Worldwide. We also know that New Balance is looking to increase its share of the global athletic shoe market, particularly running shoes.