1.
NATURAL SODA
CONSUMERS
• • •
• • •

2.
NATURAL
SODA
CONSUMERS
QUICK DEFINITION:
Natural Soda Consumers prefer better-for-you alternatives
to regular and diet sodas.
These consumers place importance on natural or real
ingredients and are interested in seeing carbonated soft
drinks with added benefits, such as protein, vitamins or
minerals.
10%
20%
0
30%
13-17
• • •
•••
18-24 25-34 35-44 45-54 55-69
64%
FEMALE
42%
SINGLE
36%
WITH CHILDREN
FOODIES
177.9
ART
APPRECIATORS
144.0
BEAUTY &
WELLNESS AWARE
170.2
FASHION
LOVERS
140.0

3.
NATURAL SODA CONSUMERS:
FOOD
THOUGHTFUL
EATERS
191.0POPULARITY
GRAINS &
PASTA
190.0POPULARITY
VISIT FOOD
RELATED
WEBSITES
30%
CLICK HERE TO SEE
TOP FOOD RELATED
WEBSITES

4.
NATURAL SODA CONSUMERS:
BEAUTY & WELLNESS
188.7
COSMETIC
CONNOISSEURS
SKIN CARE
184.5
ATHLETIC
APPAREL
130.5
TOP SKIN CARE BRAND
KNOW
MORE
163.2
ACTIVE
& FIT
DISCOVER THEIR
FAVORITE FITNESS ACTIVITIES
Burt’s
Bees

5.
NATURAL SODA CONSUMERS:
ART
ART
APPRECIATORS
144.0
COMIC BOOK
READERS
172.3
MUSEUM &
ART GALLERIES
112.3
COLUMBUS
MUSEUM OF
MODERN ART
KNOW
MORE
FAVORITE MUSEUMS
DISCOVER THEIR
FAVORITE ARTISTS
DISCOVER THEIR
FAVORITE ART EVENTS

6.
NATURAL SODA CONSUMERS:
FASHION LOVERS
EYEWEAR
153.3
HANDBAGS
& PURSES
160.2
ACCESSORIES
ADDICTED
187.5
• • • • • •
DISCOVER THEIR FAVORITE
RETAIL STORIES
CLICK HERE TO SEE THE FAVORITE
FASHION BRANDS

7.
CONSUMER
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