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Millennials grocery shoppers infographic cubeyou

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Our Millennial Grocery Shopper demographic refers to millennial consumers shopping at Whole Foods’ top competitors, like Safeway, Kroger and Trader Joe’s. We’ve excluded Whole Food Market fans in order to better highlight the differences between Whole Food’s current fans and the consumers buying the competition.

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Millennials grocery shoppers infographic cubeyou

  1. 1. MILLENNIAL GROCERY SHOPPERS • • • • • •
  2. 2. MILLENNIAL GROCERY SHOPPERS QUICK DEFINITION: Millennial Grocery Shoppers Our Millennial Grocery Shopper demographic refers to millennial consumers shopping at Whole Foods’ top competitors, like Safeway, Kroger and Trader Joe’s. We’ve excluded Whole Food Market fans in order to better highlight the differences between Whole Food’s current fans and the consumers buying the competition. 30% 60% 0 90% 13-17 • • • ••• 18-24 25-34 35-44 45-54 55-64 67% FEMALE 42% MARRIED 62% WITH CHILDREN BEAUTY & WELLNESS 168.3 FOODIES 167.9 HEALTH CONSCIOUS 144.4 HOME DECORATORS & DIYs 143.7
  3. 3. MILLENNIAL GROCERY SHOPPERS: BEAUTY & WELLNESS COSMETICS CONNOISSEURS 184.0 ACTIVE & FIT 169.2 BEAUTY & WELLNESS AWARE 168.3 CLICK HERE TO SEE TOP BEAUTY BRANDS SKIN CARE 170.1
  4. 4. MILLENNIAL GROCERY SHOPPERS: FOOD CLICK HERE TO SEE THEIR FOOD BRANDS FRUIT & VEGETABLES FOODIES 167.9 POPULARITY CLICK HERE TO SEE THEIR FAVORITE RETAIL STORES THOUGHTFUL EATERS 181.5POPULARITY 176.0POPULARITY
  5. 5. MILLENNIAL GROCERY SHOPPERS: HOME & GARDEN HOME DECORATORS & DIYs 157.9 POPULARITY HOME & LEISURE CHANNELS 128.5 POPULARITY HOME & GARDEN MAGAZINES 122.7 POPULARITY CLICK HERE TO SEE THEIR FAVORITE HOME & LEISURE CHANNELS
  6. 6. MILLENNIAL GROCERY SHOPPERS: WEB & MOBILE FOOD & DRINK 151.5 HEALTH & FITNESS 141.7 TOP APPS CLICK HERE TO SEE THEIR FAVORITE APPS DAILY DEAL WEBSITES 158.1 KIDS 147.6 TOP WEBSITES CLICK HERE TO SEE THEIR FAVORITE WEBSITES
  7. 7. CONSUMER INSIGHTS SUITE TRY NOW FOR FREE > Get more information on this topic See how it works hands-on!

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